The European Union Intellectual Property Office (EUIPO) has rejected the trademark application for "LUX," the title of Spanish singer Rosalía's fourth album, ruling that the term is too generic to function as a distinctive brand identifier.
The office determined that the word primarily evokes the concept of luxury rather than serving as a unique commercial signifier for the artist's merchandise or services.
The decision underscores the tightening scrutiny on brand registrations that rely on descriptive or laudatory terms.
By denying protection, the EUIPO prevents Rosalía from exclusively controlling the use of "LUX" in the European market, leaving the name open for use by other entities in relevant classes.
This outcome highlights the challenges artists face when attempting to monetize album titles that double as common industry descriptors.
The ruling arrives as the broader luxury sector faces significant headwinds.