New Zealand's apple industry is poised for a significant export expansion following the announcement of a tariff reduction in the India-New Zealand Free Trade Agreement.

The deal cuts the import duty on New Zealand apples from 50% to 25%, a move that industry leaders say will dramatically improve competitiveness in the Indian market.

Danielle Adsett, CEO of NZ Apples and Pears, highlighted the dual benefits of the agreement, noting that the tariff cut is a major win for growers.

The reduced barrier to entry is expected to facilitate a substantial increase in shipment volumes, with projections indicating exports could grow from the current 32,500 tonnes to 45,000 tonnes once the agreement is fully ratified.

This development marks a strategic shift in New Zealand's trade relations with South Asia, diversifying its export base beyond traditional markets.

The tariff reduction addresses a long-standing cost disadvantage that had limited the penetration of premium New Zealand apples in India, a market with growing demand for high-quality fruit.