Meta Platforms shares climbed more than 6% in Wall Street trading on Wednesday, driven by reports that the social media giant is preparing to launch a dedicated cloud computing business.

The new venture would see Meta selling access to its massive artificial intelligence infrastructure, a move that marks a significant expansion beyond its core advertising model.

The 6% gain reflects a positive repricing of Meta’s infrastructure assets, suggesting traders view the potential revenue stream as outweighing the competitive risks.

The market reaction underscores investor appetite for Meta’s efforts to monetize its heavy capital expenditures on AI.

While the company has long built out data centers to support its own generative AI models, opening these resources to external customers represents a shift toward competing directly with established cloud providers like Microsoft and Amazon.

The 6% gain reflects a positive repricing of Meta’s infrastructure assets, suggesting traders view the potential revenue stream as outweighing the competitive risks.

However, the strategic pivot carries inherent margin trade-offs.