Meta Platforms shares rallied on Friday, extending a powerful weekly run that lifted the stock 15% and set up its best performance since early 2024.
The surge reflects growing investor confidence in CEO Mark Zuckerberg’s artificial intelligence strategy, particularly following the release of two new models in the Muse Spark family this week.
The market’s enthusiasm marks a sharp reversal from recent volatility.
Earlier in the week, Meta shares had recovered from losses as traders digested the company’s strategic shift toward agentic AI coding and proprietary silicon development.
The renewed buying pressure suggests that the market is now pricing in tangible progress on these initiatives, rather than viewing them as speculative long-term bets.
This momentum has also provided a lift to the broader US technology sector, which staged a recovery alongside Meta.