Meta Platforms shares climbed more than 6% in Wall Street trading on Wednesday, driven by reports that the social media giant is preparing to launch a dedicated cloud computing business.

The new venture would see Meta selling cloud services to external customers, marking a significant expansion beyond its core advertising and social networking operations.

The market reaction underscores investor appetite for Meta's efforts to monetize its massive artificial intelligence infrastructure.

By opening its cloud capabilities to third parties, Meta aims to generate a new revenue stream while offsetting the heavy capital expenditures required for its AI initiatives.

This strategic shift aligns with broader tech sector trends where hyperscalers are increasingly competing for enterprise cloud market share.

The rally comes amid a complex backdrop for the tech giant.