Nepal has introduced the National Advertising Policy 2026, a regulatory framework that brings influencer marketing, sponsored content, and AI-generated advertisements under formal oversight.
The policy aims to tighten supervision across digital platforms, addressing the growing complexity of online advertising in the country.
The new rules specifically target the rapid expansion of digital marketing channels, requiring greater transparency and accountability for content creators and platforms.
By regulating AI-generated ads, the policy seeks to ensure that consumers can distinguish between organic content and paid promotions, a challenge that has intensified with the adoption of generative AI tools in marketing.
This development marks a significant step in Nepal's efforts to modernize its regulatory landscape for the digital economy.
As online advertising becomes a larger share of total marketing spend, the government is moving to establish clear guidelines for industry participants.