Raffi Ahmad, founder of PT RANS Entertainment Indonesia Tbk (RANS), has highlighted the significance of high-profile attendance at the company's initial public offering ceremony on the Indonesia Stock Exchange (BEI).
Ahmad specifically pointed to the presence of Andi Syamsuddin Arsyad, known as Haji Isam, who participated in the bell-ringing event marking the start of trading.
The founder framed the celebrity support as a key element in driving visibility and retail engagement for the newly listed media and entertainment group.
RANS shares began trading on the BEI earlier this week, marking the company's transition from a private entity to a publicly listed firm.
The listing represents a major milestone for the digital media group, which has built a substantial following through its content platforms and celebrity-driven brand strategy.
The involvement of well-known public figures in the IPO process underscores the company's reliance on its star power to attract investor attention in a competitive market environment.