Samsung Electronics is reportedly preparing to raise dynamic random-access memory (DRAM) prices by approximately 20% in the third quarter, according to a report from The Korea Herald.
The move would mark a significant turnaround for the memory market, which has been characterized by intense competition and heavy capital expenditure from South Korean giants Samsung and SK Hynix.
The potential price hike reflects improving supply-demand dynamics in the memory sector.
After retaining its position as the world's largest DRAM supplier in the first quarter, Samsung appears poised to capitalize on tighter inventory levels and sustained demand from data center and AI applications.
The Korea Herald cited industry sources indicating that the pricing adjustment is part of a broader strategy to stabilize margins following a period of aggressive investment.
Market participants have closely watched the memory chip duopoly for signs of pricing discipline.