Beijing Sanfo Outdoor Products Co Ltd (002780)

Profile

Ticker002780

RIC002780.SZ

ISINCNE1000021J7

IssuerBeijing Sanfo Outdoor Products Co Ltd

SectorConsumer Discretionary

IndustrySpecialty Retail

Sub-industryMiscellaneous Specialty Retailers

HeadquartersBeijing, China

Country of issuerChina (Mainland)

Founded2001-06-22

Employees913

Total share float115,744,867

Holders (C/S)16,643

AuditorRongcheng Accounting Firm

CEO / managementMr. Heng Zhang

Business Description

Beijing Sanfo Outdoor Products Co Ltd is a China-based company primarily engaged in the outdoor product research and development, outdoor brand operations, and outdoor product retail. The Company mainly operates five businesses. The brand operations business is engaged in operating brands such as X-BIONIC, HOUDINI, CRISPI, LA SPORTIVA, MYSTERY RANCH, and DANNER. The channel operations business is engaged in operating a variety of offline stores. The event and team-building business is engaged in organizing outdoor events. The safety and quality education business is engaged in providing outdoor education services for young people. The supply chain business is engaged in operating the digital supply chain platform. The Company mainly conducts its business in the domestic market.

ESG · Risk Indicators

Controversies score—

Governance pillar—

Social pillar—

Insider trading score—

Industry Substrate · Retailing (Multiline + Specialty)

Signals to watch

Geopolitical drivers

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Industry KPIs

Full Analysis Pending

Detailed financial analysis, valuation snapshot, multi-period history, and AI narrative are pending — generated when this company is included in the next analysis batch. Profile data above is point-in-time as of 2026-04-30.