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LIVE · 09:57 UTC
04855056

SM Culture & Contents Co Ltd

Advertising & MarketingVerified
Score breakdown
Sentiment+30Missing signals-3
Quality breakdown
Key fields100Profile38Conclusion97AI synthesis40Observations3

SM Culture & Contents Co Ltd has a liquidity ratio of 1.47, indicating a current ratio that is above 1 but not significantly so, suggesting moderate liquidity. The company's debt-to-equity ratio is 0.14, which is relatively low, indicating a conservative capital structure with limited leverage [doc:HA-latest]. However, the company reported negative operating and net income, with operating income at -3,849,151,200 KRW and net income at -2,082,549,140 KRW, reflecting a challenging profitability position [doc:HA-latest]. The company's return on equity is -2.57%, and return on assets is -1.01%, both of which are negative and significantly below the industry norms for advertising and marketing firms, which typically exhibit positive returns. This suggests that the company is underperforming in terms of generating returns for shareholders and utilizing its assets efficiently [doc:HA-latest]. The company's revenue is distributed across three segments: Advertising, Entertainment, and Travel. The financial data does not provide a breakdown of revenue by segment, but the company's operations are diversified across these areas. The company's geographic exposure is primarily within Korea, with no significant international revenue concentration disclosed [doc:HA-latest]. The company's growth trajectory is uncertain, as the financial data does not provide forward-looking revenue projections. The company reported a negative operating cash flow of -23,442,440,130 KRW and a negative free cash flow of -6,636,075,270 KRW, indicating a cash outflow from operations. The capital expenditure of -10,052,004,250 KRW suggests that the company is investing in its operations, but the negative cash flows may limit its ability to sustain growth [doc:HA-latest]. The risk assessment indicates low liquidity and dilution risk, with no immediate filing-based liquidity or dilution flags detected. The company's capital structure is conservative, with a low debt-to-equity ratio, which reduces financial risk. However, the company's negative operating and net income may pose a risk to its long-term sustainability [doc:HA-latest]. Recent events and filings do not indicate any significant changes in the company's operations or financial position. The company's financial performance is a concern, and it may need to address its profitability and cash flow issues to ensure long-term viability [doc:HA-latest].

30-day price · 048550-68.00 (-5.9%)
Low$1060.00High$1195.00Close$1077.00As of7 May, 00:00 UTC
Profile
CompanySM Culture & Contents Co Ltd
Ticker048550.KQ
SectorConsumer Cyclicals
BusinessCyclical Consumer Services
Industry groupCyclical Consumer Services
IndustryAdvertising & Marketing
AI analysis

Business. SM Culture & Contents Co Ltd operates in the advertising and marketing industry, generating revenue through media agency, advertising production, promotion, artist management, content production, rights sales, and travel services including airline ticket and hotel reservations [doc:HA-latest].

Classification. SM Culture & Contents Co Ltd is classified under the Advertising & Marketing industry within the Consumer Cyclicals economic sector, with a confidence level of 0.92 [doc:verified market data].

SM Culture & Contents Co Ltd has a liquidity ratio of 1.47, indicating a current ratio that is above 1 but not significantly so, suggesting moderate liquidity. The company's debt-to-equity ratio is 0.14, which is relatively low, indicating a conservative capital structure with limited leverage [doc:HA-latest]. However, the company reported negative operating and net income, with operating income at -3,849,151,200 KRW and net income at -2,082,549,140 KRW, reflecting a challenging profitability position [doc:HA-latest]. The company's return on equity is -2.57%, and return on assets is -1.01%, both of which are negative and significantly below the industry norms for advertising and marketing firms, which typically exhibit positive returns. This suggests that the company is underperforming in terms of generating returns for shareholders and utilizing its assets efficiently [doc:HA-latest]. The company's revenue is distributed across three segments: Advertising, Entertainment, and Travel. The financial data does not provide a breakdown of revenue by segment, but the company's operations are diversified across these areas. The company's geographic exposure is primarily within Korea, with no significant international revenue concentration disclosed [doc:HA-latest]. The company's growth trajectory is uncertain, as the financial data does not provide forward-looking revenue projections. The company reported a negative operating cash flow of -23,442,440,130 KRW and a negative free cash flow of -6,636,075,270 KRW, indicating a cash outflow from operations. The capital expenditure of -10,052,004,250 KRW suggests that the company is investing in its operations, but the negative cash flows may limit its ability to sustain growth [doc:HA-latest]. The risk assessment indicates low liquidity and dilution risk, with no immediate filing-based liquidity or dilution flags detected. The company's capital structure is conservative, with a low debt-to-equity ratio, which reduces financial risk. However, the company's negative operating and net income may pose a risk to its long-term sustainability [doc:HA-latest]. Recent events and filings do not indicate any significant changes in the company's operations or financial position. The company's financial performance is a concern, and it may need to address its profitability and cash flow issues to ensure long-term viability [doc:HA-latest].
Key takeaways
  • SM Culture & Contents Co Ltd has a conservative capital structure with a low debt-to-equity ratio of 0.14.
  • The company is currently unprofitable, with negative operating and net income.
  • The company's return on equity and return on assets are negative, indicating poor performance relative to industry norms.
  • The company's liquidity position is moderate, with a current ratio of 1.47.
  • The company's cash flows from operations are negative, which may limit its ability to fund growth and operations.
  • The company's risk assessment indicates low liquidity and dilution risk, but its financial performance is a concern.
  • # RATIONALES
  • ```json
Financial snapshot
PeriodHA-latest
CurrencyKRW
Revenue$100.48B
Gross profit$40.05B
Operating income-$3.85B
Net income-$2.08B
R&D
SG&A
D&A
SBC
Operating cash flow-$23.44B
CapEx-$10.05B
Free cash flow-$6.64B
Total assets$206.70B
Total liabilities$125.78B
Total equity$80.92B
Cash & equivalents$54.55B
Long-term debt$11.70B
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY0
FY-1
FY-2
FY-3
FY-4
PeriodGross %Op %Net %FCF %
FY0
FY-1
FY-2
FY-3
FY-4
PeriodAssetsEquityCashDebt
FY0
FY-1
FY-2
FY-3
FY-4
PeriodOCFCapExFCFSBC
FY0
FY-1
FY-2
FY-3
FY-4
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodGross %Op %Net %FCF %
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodAssetsEquityCashDebt
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodOCFCapExFCFSBC
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
Valuation
Market price
Market cap
Enterprise value
P/E
Reported non-GAAP P/E
EV/Revenue
EV/Op income
EV/OCF
P/B
P/Tangible book
Tangible book$80.92B
Net cash$42.85B
Current ratio1.5
Debt/Equity0.1
ROA-1.0%
ROE-2.6%
Cash conversion11.3%
CapEx/Revenue-10.0%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskLow
  • No immediate filing-based liquidity or dilution flags were detected.
Industry benchmarks
Activity: Advertising & Marketing · cohort 1 companies
Metric048550Activity
Op margin-3.8%2.0% medp25 2.0% · p75 2.0%bottom quartile
Net margin-2.1%-8.4% medp25 -8.4% · p75 -8.4%top quartile
Gross margin39.9%39.1% medp25 21.0% · p75 60.6%above median
CapEx / revenue-10.0%0.8% medp25 0.8% · p75 0.8%bottom quartile
Debt / equity14.0%354.4% medp25 354.4% · p75 354.4%bottom quartile
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-05 19:25 UTC#778479c3
Source: analysis-pipeline (hybrid)Generated: 2026-05-05 19:27 UTCJob: 34d5b2ab