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1351.HK HKEX Advertising & Marketing

1351.Hk

HK$0,22
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1D5D1M3M6MYTD1Y5YMax
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Mcap
P/E
EV / Rev
Div yield
Op margin
-5,1 %
ROE
-56,9 %
Net margin
-5,5 %
Debt / equity
2,33
Beta
52w range
Volume
Day range
Prev close
Open
Next earnings
Ex-dividend
TR 1Y
About

1351.HK operates in the advertising and marketing industry, providing services related to media and communication within the consumer cyclicals sector.

Business. 1351.HK operates in the advertising and marketing industry, providing services related to media and communication within the consumer cyclicals sector.

Classification92 %
SectorConsumer Cyclicals
Business sectorCyclical Consumer Services
IndustryAdvertising & Marketing
Generated · model-assisted
Sell-side consensus
consensus pending
— buy— hold— sell
Avg 12m price target
Upcoming events
— missing data
See all catalysts →

At a glance

Score
not yet scored
Valuation
valuation pending
Analysts
not yet wired
Ownership
not yet wired
Profitability
-56,9 %
return on equity
Quality
not yet scored

What drives this business

The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.

— missing data

News & coverage

0
  • No recent newsroom coverage mentioning 1351.
  • Sector rotation

    Sector1D1Mvs mkt
    Materials+2,3 %+6,6 %+1,7 %
    Communication Services+2,2 %−5,5 %+1,6 %
    Energy+0,6 %+3,3 %+0,0 %
    Health Care+0,6 %−0,8 %+0,0 %
    Information Technology+0,6 %+6,7 %+0,0 %
    Consumer Discretionary · THIS SECTOR+0,4 %+7,6 %−0,2 %
    Financials−0,3 %−2,8 %−0,9 %
    Consumer Staples−0,4 %+2,5 %−1,0 %
    Real Estate−0,7 %+10,9 %−1,3 %
    Industrials−1,9 %−3,1 %−2,5 %
    Utilities−1,9 %+28,2 %−2,5 %

    Developing storylines

    No tracked sagas currently linked to 1351.HK. Browse all sagas →

    Analysis

    AI analysis
    Generated · analysis pipeline · tier hybrid · as of 2026-08-04 ↑ At a glance

    Opportunity

    — missing data

    Upcoming catalysts

    Scheduled public events. Informational only — not investment advice.

    • Macro
    • Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
    • Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
    • Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
    • Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
    • Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
    • Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
    • Macro & political
    • ElectionSE Swedish Election2026-09-14 · SE
    • ElectionUS U.S. Midterms2026-11-03 · US
    • ElectionFR French Legislative2027-06-01 · FR

    Pre-earnings brief

    — missing data

    Signals & dispatch

    peak dispatch · —

    Composite-score breakdown

    Synthesis

    Business

    1351.HK operates in the advertising and marketing industry, providing services related to media and communication within the consumer cyclicals sector.

    Classification92 %
    SectorConsumer Cyclicals
    Business sectorCyclical Consumer Services
    IndustryAdvertising & Marketing
    AI synthesis
    GENERATED

    The company's capital structure is characterized by a debt-to-equity ratio of 2.33, indicating a significant reliance on debt financing relative to equity. Its liquidity position is moderate, with a current ratio of 1.53, suggesting the company has enough current assets to cover its short-term liabilities, but not with a large buffer. The company's return on equity is -0.5692, and its return on assets is -0.1277, both of which are negative and significantly below the industry norms, indicating poor profitability and asset utilization.

    The company's profitability is weak, with a net loss of 54,777,000 CNY and an operating loss of 51,000,000 CNY, which is a concern given the industry's focus on generating consistent revenue and margins. The gross profit of 34,561,000 CNY is also low relative to the company's revenue of 991,887,000 CNY, indicating that the company is not effectively managing its cost of goods sold. These metrics suggest that the company is underperforming compared to the industry's preferred metrics and the median performance of its peers.

    The company's revenue is not segmented by geographic regions or business lines in the provided data, making it difficult to assess the concentration of its revenue sources. However, the lack of detailed segment data implies that the company may be exposed to a single market or customer base, which could increase its vulnerability to market fluctuations.

    The company's growth trajectory is uncertain, as the provided data does not include forward-looking revenue projections or historical growth rates. The negative net income and operating income suggest that the company is not currently growing and may be facing operational challenges. Without clear evidence of a turnaround or expansion strategy, the company's ability to grow in the near term is questionable.

    The company's risk profile is marked by a medium liquidity risk and a low dilution risk. The negative net cash position, after subtracting total debt, indicates that the company may face liquidity constraints in the near term. However, the low dilution risk suggests that the company is not expected to issue additional shares in the near future, which is a positive sign for existing shareholders.

    The company has not disclosed any recent events such as filings or transcripts that would provide insight into its current operations or strategic direction. The absence of recent disclosures may indicate a lack of transparency or a stable operating environment, which could be a concern for investors.

    Key takeaways
    • The company is experiencing significant financial losses, with a net loss of 54,777,000 CNY and an operating loss of 51,000,000 CNY.
    • The company's capital structure is heavily leveraged, with a debt-to-equity ratio of 2.33.
    • The company's profitability is poor, with a negative return on equity of -0.5692 and a negative return on assets of -0.1277.
    • The company's liquidity position is moderate, with a current ratio of 1.53.
    • The company's risk profile is marked by a medium liquidity risk and a low dilution risk.
    • The company has not disclosed any recent events that would provide insight into its current operations or strategic direction.

    Bull / Bear case

    analysis pipeline
    — missing data

    In focus — financials by report

    Valuation

    Market price
    HK$0,22
    Market cap
    Enterprise value
    P/E
    Non-GAAP P/E
    EV / Revenue
    EV / Op income
    EV / OCF
    P / B
    P / Tangible book
    Tangible book
    HK$96.2M
    Net cash
    -HK$184.4M
    Current ratio
    1.5
    Debt / equity
    2.3
    ROA
    -12.8%
    ROE
    -56.9%
    Cash conversion
    CapEx / revenue
    SBC / revenue
    Dilution ratio
    0.0%

    Revenue by segment

    Market share

    — missing data

    Business relationships

    — missing data

    Supply chain

    — missing data

    Peer comparison

    — missing data

    Market position

    Stress test

    — missing data

    Predictor forecast

    Options

    — missing data

    Short squeeze

    — missing data

    Earnings-call key lines

    — missing data

    Estimate revisions

    consensus EPS · 26-week trend
    — missing data

    Sell-side observations

    — missing data

    Themes

    — missing data

    ESG

    — missing data

    Risk factors

    Dilution riskLow
    Liquidity riskMedium
    Filing-based flags
    • Net cash is negative after subtracting total debt.

    Benchmarks vs cohort

    Op Margin-5,1 %Bottom quartile
    Net Margin-5,5 %Bottom quartile
    ROE-56,9 %Bottom quartile
    D/E2,33Bottom quartile

    Corporate actions / M&A

    — missing data

    FX exposure

    — missing data

    Comparable transactions

    — missing data

    Derivatives & instruments

    — missing data

    Actions

    Ask Handelsavisen

    — missing data
    Data sources
    • Market data
    • Market data cache
    • Issuer disclosures
    • Public news
    • Earnings transcripts
    • Consensus estimates
    • ESG data
    How metrics are computed
    • Dilution Ratio
      (shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
    • Net Cash
      cash_and_equivalents + short_term_investments - short_term_debt - long_term_debt
    • Return On Equity
      net_income / total_equity
    • Debt To Equity
      (short_term_debt + long_term_debt) / total_equity
    • Return On Assets
      net_income / total_assets
    Source documents
    • 1351.HK Market data — financials · 2026-05-26

    Ownership & reference

    Insider activity

    — missing data

    Short positioning

    — missing data

    Geographic breakdown

    — missing data
    Listings · one canonical issuer all listings resolve to the canonical
    1351.HKCanonical
    HKEX · HKD

    Intel & risk

    peak dispatch · —
    OSINT findings
    Dilution riskLow
    Liquidity riskMedium
    Net cash is negative after subtracting total debt.

    Evidence & claims

    From filings & derived data
    — missing data

    The Thread

    Everything we know, in order
    — missing data
    Sources filings · IR · transcripts · market data · tier hybrid · as of 2026-08-04 Market data · Issuer disclosures · Public news · Earnings transcripts · Consensus estimates · ESG data Premium coverage