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1661.HK HKEX Advertising & Marketing

1661.Hk

HK$1,80
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1D5D1M3M6MYTD1Y5YMax
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Mcap
342,5M HKD
P/E
EV / Rev
Div yield
Op margin
-13,1 %
ROE
-11,1 %
Net margin
-14,6 %
Debt / equity
0,02
Beta
52w range
Volume
Day range
Prev close
Open
Next earnings
Ex-dividend
TR 1Y
About

The company operates in the advertising and marketing industry, providing services to clients in the consumer cyclicals sector.

Business. The company operates in the advertising and marketing industry, providing services to clients in the consumer cyclicals sector.

Classification92 %
SectorConsumer Cyclicals
Business sectorCyclical Consumer Services
IndustryAdvertising & Marketing
Generated · model-assisted
Sell-side consensus
consensus pending
— buy— hold— sell
Avg 12m price target
Upcoming events
— missing data
See all catalysts →

At a glance

Score
not yet scored
Valuation
valuation pending
Analysts
not yet wired
Ownership
not yet wired
Profitability
-11,1 %
return on equity
Quality
not yet scored

What drives this business

The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.

— missing data

News & coverage

0
  • No recent newsroom coverage mentioning 1661.
  • Sector rotation

    Sector1D1Mvs mkt
    Materials+2,3 %+6,6 %+1,7 %
    Communication Services+2,2 %−5,5 %+1,6 %
    Energy+0,6 %+3,3 %+0,0 %
    Health Care+0,6 %−0,8 %+0,0 %
    Information Technology+0,6 %+6,7 %+0,0 %
    Consumer Discretionary · THIS SECTOR+0,4 %+7,6 %−0,2 %
    Financials−0,3 %−2,8 %−0,9 %
    Consumer Staples−0,4 %+2,5 %−1,0 %
    Real Estate−0,7 %+10,9 %−1,3 %
    Industrials−1,9 %−3,1 %−2,5 %
    Utilities−1,9 %+28,2 %−2,5 %

    Developing storylines

    No tracked sagas currently linked to 1661.HK. Browse all sagas →

    Analysis

    AI analysis
    Generated · analysis pipeline · tier hybrid · as of 2026-08-04 ↑ At a glance

    Opportunity

    — missing data

    Upcoming catalysts

    Scheduled public events. Informational only — not investment advice.

    • Macro
    • Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
    • Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
    • Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
    • Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
    • Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
    • Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
    • Macro & political
    • ElectionSE Swedish Election2026-09-14 · SE
    • ElectionUS U.S. Midterms2026-11-03 · US
    • ElectionFR French Legislative2027-06-01 · FR

    Pre-earnings brief

    — missing data

    Signals & dispatch

    peak dispatch · —

    Composite-score breakdown

    Synthesis

    Business

    The company operates in the advertising and marketing industry, providing services to clients in the consumer cyclicals sector.

    Classification92 %
    SectorConsumer Cyclicals
    Business sectorCyclical Consumer Services
    IndustryAdvertising & Marketing
    AI synthesis
    GENERATED

    The company's capital structure is characterized by a low debt-to-equity ratio of 0.02, indicating a conservative approach to leverage. The liquidity position is marked by a current ratio of 4.69, suggesting strong short-term liquidity. However, the company's valuation is reflected in a price-to-book ratio of 1.67, which is relatively modest. The company's market price is 2.6, with a market cap of 494,764,920 CNY.

    Profitability metrics show a challenging performance, with a return on equity of -0.1108 and a return on assets of -0.0891, both indicating a loss-making position. The operating income is negative at -29,183,000 CNY, and the net income is also negative at -32,738,000 CNY. These figures are below the industry norms for profitability and returns, as defined by the preferred metrics in the industry configuration.

    The company's segments and geographic exposure are not explicitly detailed in the available data, but the revenue concentration is not specified. The company's total revenue is 223,487,000 CNY, with no further breakdown of revenue by segment or geographic region.

    The growth trajectory of the company is not clearly defined, as the outlook for the current and next fiscal years does not provide numeric deltas. The company's revenue history shows a total revenue of 223,487,000 CNY, but there is no indication of growth or decline. The risk assessment indicates a medium liquidity risk and a low dilution risk. The company's dilution potential is low, and there are no adjustments applied to the valuation metrics.

    Recent events and filings do not provide specific details, as the available data does not include recent filings or transcripts. The company's financial snapshot does not indicate any recent significant events that would impact its financial position.

    Key takeaways
    • The company has a low debt-to-equity ratio, indicating a conservative capital structure.
    • The company is currently operating at a loss, with negative operating and net income.
    • The company's liquidity position is strong, as indicated by a high current ratio.
    • The company's profitability metrics are below industry norms, suggesting a need for improvement.
    • The company's valuation is reflected in a modest price-to-book ratio.
    • The company's risk assessment indicates a medium liquidity risk and a low dilution risk.

    Bull / Bear case

    analysis pipeline
    — missing data

    In focus — financials by report

    Valuation

    Market price
    HK$1,80
    Market cap
    HK$494.8M
    Enterprise value
    HK$499.9M
    P/E
    Non-GAAP P/E
    EV / Revenue
    EV / Op income
    EV / OCF
    P / B
    1.7x
    P / Tangible book
    1.7x
    Tangible book
    HK$295.6M
    Net cash
    -HK$5.1M
    Current ratio
    4.7
    Debt / equity
    0.0
    ROA
    -8.9%
    ROE
    -11.1%
    Cash conversion
    CapEx / revenue
    SBC / revenue
    Dilution ratio
    0.0%

    Revenue by segment

    Market share

    — missing data

    Business relationships

    — missing data

    Supply chain

    — missing data

    Peer comparison

    — missing data

    Market position

    Stress test

    — missing data

    Predictor forecast

    Options

    — missing data

    Short squeeze

    — missing data

    Earnings-call key lines

    — missing data

    Estimate revisions

    consensus EPS · 26-week trend
    — missing data

    Sell-side observations

    — missing data

    Themes

    — missing data

    ESG

    — missing data

    Risk factors

    Dilution riskLow
    Liquidity riskMedium
    Filing-based flags
    • Net cash is negative after subtracting total debt.

    Benchmarks vs cohort

    Op Margin-13,1 %Bottom quartile
    Net Margin-14,6 %Bottom quartile
    ROE-11,1 %Bottom quartile
    D/E0,02Above median

    Corporate actions / M&A

    — missing data

    FX exposure

    — missing data

    Comparable transactions

    — missing data

    Derivatives & instruments

    — missing data

    Actions

    Ask Handelsavisen

    — missing data
    Data sources
    • Market data
    • Market data cache
    • Issuer disclosures
    • Public news
    • Earnings transcripts
    • Consensus estimates
    • ESG data
    How metrics are computed
    • Return On Equity
      net_income / total_equity
    • Price To Book
      market_price / (adjusted_book_value / shares_outstanding_diluted)
    • Dilution Ratio
      (shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
    • Market Price
      input from market-data provider (delayed close or quote-shim mid)
    • Market Cap
      market_price * shares_outstanding_diluted
    • Ev To Revenue
      enterprise_value / revenue
    Source documents
    • 1661.HK Market data — financials · 2026-05-26
    • China Frontier Technology Group Market data — analyst estimates · 2026-05-26

    Ownership & reference

    Insider activity

    — missing data

    Short positioning

    — missing data

    Geographic breakdown

    — missing data
    Listings · one canonical issuer all listings resolve to the canonical
    1661.HKCanonical
    HKEX · HKD

    Intel & risk

    peak dispatch · —
    OSINT findings
    Dilution riskLow
    Liquidity riskMedium
    Net cash is negative after subtracting total debt.

    Evidence & claims

    From filings & derived data
    — missing data

    The Thread

    Everything we know, in order
    2026-06-20 12:34 UTCANALYSTAnalyst coverage initiated
    2026-06-20 12:34 UTCANALYSTAnalyst coverage initiated
    The entity's full life in the product — typed, chronological, joined across Newspaper, Platform and Data. Our memory, made visible.
    Sources filings · IR · transcripts · market data · tier hybrid · as of 2026-08-04 Market data · Issuer disclosures · Public news · Earnings transcripts · Consensus estimates · ESG data Premium coverage