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MARKETS CLOSED · LAST TRADE Thu 03:26 UTC
191757

Doumob

Advertising & MarketingVerified
Score breakdown
Sentiment+30Risk penalty-3Missing signals-3
Quality breakdown
Key fields100Profile38Conclusion98AI synthesis40Observations3

Doumob's capital structure shows a debt-to-equity ratio of 0.38, indicating a relatively conservative leverage position. However, the company's liquidity is rated as medium, and its free cash flow is negative at -22.7 million CNY, suggesting cash flow constraints. The current ratio of 2.41 implies the company has sufficient current assets to cover its current liabilities, but the negative operating cash flow of -22.6 million CNY raises concerns about its ability to generate cash from operations [doc:HA-latest]. Profitability metrics are concerning, with a return on equity of -0.8642 and a return on assets of -0.5288, both significantly below industry norms. These negative returns indicate that the company is not generating value for its shareholders or effectively utilizing its assets. The operating income is negative at -22.7 million CNY, and the net income is also negative at -22.9 million CNY, highlighting the company's unprofitable operations [doc:HA-latest]. Doumob's revenue is primarily concentrated in the domestic market, with the Marketing Services segment and the Other Sales segment being the main contributors. The Marketing Services segment includes online and offline marketing solutions, while the Other Sales segment is involved in the sales of goods. The company's exposure to the fast-moving consumer goods industry is notable, but the lack of geographic diversification could pose risks in the event of domestic economic downturns [doc:HA-latest]. The company's growth trajectory is uncertain, with no specific numeric deltas provided for the current or next fiscal year. The negative operating and net income suggest that the company is not on a clear path to growth. The capital expenditure of -82,000 CNY is minimal, indicating limited investment in long-term assets, which may hinder future growth potential [doc:HA-latest]. Risk factors include medium liquidity risk and a negative net cash position after subtracting total debt. The dilution risk is rated as low, but the company's negative cash flows and unprofitable operations could lead to future dilution if it needs to raise additional capital. The adjustments applied in the custom valuations do not provide a clear indication of the company's future prospects [doc:HA-latest]. Recent events and filings do not provide specific details, but the company's financial performance suggests ongoing challenges. The negative operating and net income, combined with the negative cash flows, indicate that the company is facing significant operational and financial difficulties [doc:HA-latest].

Profile
CompanyDoumob
Ticker1917.HK
SectorConsumer Cyclicals
BusinessCyclical Consumer Services
Industry groupCyclical Consumer Services
IndustryAdvertising & Marketing
AI analysis

Business. Doumob is an investment holding company primarily engaged in the provision of marketing services, including online and offline marketing solutions for advertisers and brand customers, as well as the execution of promotional campaigns for fast-moving consumer goods [doc:HA-latest].

Classification. Doumob is classified under the Advertising & Marketing industry within the Cyclical Consumer Services business sector, with a classification confidence of 0.92 [doc:verified market data].

Doumob's capital structure shows a debt-to-equity ratio of 0.38, indicating a relatively conservative leverage position. However, the company's liquidity is rated as medium, and its free cash flow is negative at -22.7 million CNY, suggesting cash flow constraints. The current ratio of 2.41 implies the company has sufficient current assets to cover its current liabilities, but the negative operating cash flow of -22.6 million CNY raises concerns about its ability to generate cash from operations [doc:HA-latest]. Profitability metrics are concerning, with a return on equity of -0.8642 and a return on assets of -0.5288, both significantly below industry norms. These negative returns indicate that the company is not generating value for its shareholders or effectively utilizing its assets. The operating income is negative at -22.7 million CNY, and the net income is also negative at -22.9 million CNY, highlighting the company's unprofitable operations [doc:HA-latest]. Doumob's revenue is primarily concentrated in the domestic market, with the Marketing Services segment and the Other Sales segment being the main contributors. The Marketing Services segment includes online and offline marketing solutions, while the Other Sales segment is involved in the sales of goods. The company's exposure to the fast-moving consumer goods industry is notable, but the lack of geographic diversification could pose risks in the event of domestic economic downturns [doc:HA-latest]. The company's growth trajectory is uncertain, with no specific numeric deltas provided for the current or next fiscal year. The negative operating and net income suggest that the company is not on a clear path to growth. The capital expenditure of -82,000 CNY is minimal, indicating limited investment in long-term assets, which may hinder future growth potential [doc:HA-latest]. Risk factors include medium liquidity risk and a negative net cash position after subtracting total debt. The dilution risk is rated as low, but the company's negative cash flows and unprofitable operations could lead to future dilution if it needs to raise additional capital. The adjustments applied in the custom valuations do not provide a clear indication of the company's future prospects [doc:HA-latest]. Recent events and filings do not provide specific details, but the company's financial performance suggests ongoing challenges. The negative operating and net income, combined with the negative cash flows, indicate that the company is facing significant operational and financial difficulties [doc:HA-latest].
Key takeaways
  • Doumob is an investment holding company primarily engaged in marketing services, with a focus on online and offline marketing solutions.
  • The company's capital structure is relatively conservative, but its liquidity is rated as medium, and it has negative free cash flow.
  • Profitability metrics are significantly negative, with a return on equity of -0.8642 and a return on assets of -0.5288.
  • Revenue is concentrated in the domestic market, with the Marketing Services and Other Sales segments being the main contributors.
  • The company's growth trajectory is uncertain, with no clear path to profitability or positive cash flows.
  • Risk factors include medium liquidity risk and a negative net cash position, with low dilution risk but potential for future dilution if additional capital is needed.
  • # RATIONALES
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Financial snapshot
PeriodHA-latest
CurrencyCNY
Revenue$46.8M
Gross profit$8.8M
Operating income-$22.7M
Net income-$22.9M
R&D
SG&A
D&A
SBC
Operating cash flow-$22.6M
CapEx-$82.0k
Free cash flow-$22.7M
Total assets$43.2M
Total liabilities$16.8M
Total equity$26.4M
Cash & equivalents
Long-term debt$10.0M
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY0
FY-1
FY-2
FY-3
FY-4
PeriodGross %Op %Net %FCF %
FY0
FY-1
FY-2
FY-3
FY-4
PeriodAssetsEquityCashDebt
FY0
FY-1
FY-2
FY-3
FY-4
PeriodOCFCapExFCFSBC
FY0
FY-1
FY-2
FY-3
FY-4
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodGross %Op %Net %FCF %
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodAssetsEquityCashDebt
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodOCFCapExFCFSBC
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
Valuation
Market price
Market cap
Enterprise value
P/E
Reported non-GAAP P/E
EV/Revenue
EV/Op income
EV/OCF
P/B
P/Tangible book
Tangible book$26.4M
Net cash-$10.0M
Current ratio2.4
Debt/Equity0.4
ROA-52.9%
ROE-86.4%
Cash conversion99.0%
CapEx/Revenue-0.2%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Advertising & Marketing · cohort 1 companies
Metric1917Activity
Op margin-48.6%2.0% medp25 2.0% · p75 2.0%bottom quartile
Net margin-48.9%-8.4% medp25 -8.4% · p75 -8.4%bottom quartile
Gross margin18.9%38.7% medp25 21.3% · p75 60.2%bottom quartile
CapEx / revenue-0.2%0.8% medp25 0.8% · p75 0.8%bottom quartile
Debt / equity38.0%354.4% medp25 354.4% · p75 354.4%bottom quartile
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-03 15:56 UTC#06dac27e
Source: analysis-pipeline (hybrid)Generated: 2026-05-03 15:58 UTCJob: 7c93695c