1991.Hk
1991.HK operates in the advertising and marketing industry, providing services related to media and digital marketing solutions.
Business. 1991.HK operates in the advertising and marketing industry, providing services related to media and digital marketing solutions.
At a glance
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- Macro
- Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
- Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
- Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
- Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
- Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
- Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
- Macro & political
- ElectionSE Swedish Election2026-09-14 · SE
- ElectionUS U.S. Midterms2026-11-03 · US
- ElectionFR French Legislative2027-06-01 · FR
Pre-earnings brief
Signals & dispatch
Composite-score breakdown
Synthesis
1991.HK operates in the advertising and marketing industry, providing services related to media and digital marketing solutions.
The company's capital structure is highly leveraged, with a debt-to-equity ratio of 7.66, indicating a significant reliance on debt financing. Liquidity is constrained, as evidenced by a current ratio of 0.74, suggesting the company may struggle to meet short-term obligations without external financing. The negative operating cash flow of -17,018,000 HKD and free cash flow of -36,719,000 HKD further highlight the company's liquidity challenges.
Profitability is severely underperforming, with a return on equity of -2.03 and a return on assets of -0.10, both well below the typical thresholds for a healthy advertising and marketing firm. The company reported a net loss of 63,632,000 HKD and an operating loss of 24,044,000 HKD, indicating a failure to generate positive returns from its operations. Gross profit of 116,587,000 HKD is insufficient to cover operating expenses, suggesting inefficiencies in cost management or pricing strategies.
The company's revenue is concentrated in a single business segment, with no disclosed geographic diversification. This lack of diversification increases exposure to regional economic downturns and regulatory changes. The absence of segment-specific data limits the ability to assess the performance of individual business lines.
Growth trajectory is negative, with the company reporting a net loss and declining cash flows. The lack of disclosed revenue growth or expansion plans suggests limited near-term upside potential. The company's capital expenditures of -12,363,000 HKD indicate a reduction in investment, which may signal a defensive strategy or financial constraints.
Risk factors include high leverage, negative cash flows, and a weak equity position. The company's liquidity risk is medium, with a current ratio below 1 and negative free cash flow. Dilution risk is low, as there is no indication of recent or planned share issuance. The negative net cash position after subtracting total debt further exacerbates financial instability.
Recent events include the filing of financial results showing continued losses and declining cash flows. No significant strategic announcements or major business developments were disclosed in the latest filings.
- The company is highly leveraged with a debt-to-equity ratio of 7.66, indicating a significant reliance on debt financing.
- Profitability is severely underperforming, with a return on equity of -2.03 and a return on assets of -0.10.
- The company reported a net loss of 63,632,000 HKD and an operating loss of 24,044,000 HKD, indicating a failure to generate positive returns from its operations.
- Liquidity is constrained, as evidenced by a current ratio of 0.74 and negative operating and free cash flows.
- The company's revenue is concentrated in a single business segment, with no disclosed geographic diversification.
- Growth trajectory is negative, with the company reporting a net loss and declining cash flows.
Bull / Bear case
analysis pipelineIn focus — financials by report
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Estimate revisions
consensus EPS · 26-week trendSell-side observations
Themes
ESG
Risk factors
- Net cash is negative after subtracting total debt.
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- Dilution Ratio(shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
- Net Cashcash_and_equivalents + short_term_investments - short_term_debt - long_term_debt
- Capex To Revenuecapital_expenditure / revenue
- Return On Equitynet_income / total_equity
- Debt To Equity(short_term_debt + long_term_debt) / total_equity
- Cash Conversion Ratiooperating_cash_flow / net_income
- 1991.HK Market data — financials · 2026-05-26
Ownership & reference
Leadership
- Jiuhua LiChief Executive Officer, Executive Director