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LIVE · 10:16 UTC
244957

PRAP Japan Inc

Advertising & MarketingVerified
Score breakdown
Profitability+32Sentiment+30Missing signals-3
Quality breakdown
Key fields100Profile38Conclusion94AI synthesis40Observations13

PRAP Japan maintains a strong liquidity position, with a current ratio of 4.32 and cash and equivalents amounting to ¥4.3 billion, which significantly exceeds its total liabilities of ¥1.65 billion. The company's debt-to-equity ratio is 0.0, indicating no long-term debt obligations [doc:2449.T-financial-snapshot]. The company's profitability is reflected in a return on equity (ROE) of 8.88% and a return on assets (ROA) of 6.79%. These figures are in line with the industry's preferred metrics, which emphasize ROIC and operating margins. PRAP Japan's operating income of ¥718.29 million and net income of ¥476.17 million suggest a healthy margin profile [doc:2449.T-valuation-snapshot]. PRAP Japan's revenue is primarily concentrated in Japan, with no disclosed international segments. The company's business model is not segment-specific, and its services are broadly applicable across industries, reducing exposure to single-sector downturns [doc:2449.T-2023-annual-report]. The company's growth trajectory is modest, with no significant revenue growth or decline reported in the latest financial period. The operating cash flow of ¥599.33 million and free cash flow of ¥429.17 million indicate a stable cash generation capability, supporting its current operations and potential reinvestment [doc:2449.T-financial-snapshot]. Risk factors for PRAP Japan include low liquidity and dilution risk, with no immediate filing-based flags detected. The company's capital structure is conservative, with no long-term debt and a high cash reserve. The absence of dilution risk is supported by the equal number of basic and diluted shares outstanding [doc:2449.T-risk-assessment]. Recent events include the publication of the 2023 annual report, which provides detailed financial and operational performance. No significant regulatory or legal issues were disclosed in the latest filings, and the company's operations remain stable [doc:2449.T-2023-annual-report].

Profile
CompanyPRAP Japan Inc
Ticker2449.T
SectorConsumer Cyclicals
BusinessCyclical Consumer Services
Industry groupCyclical Consumer Services
IndustryAdvertising & Marketing
AI analysis

Business. PRAP Japan, Inc. provides public relations and communication services, including media relations, corporate communication, marketing communication, and consulting services [doc:2449.T-2023-annual-report].

Classification. PRAP Japan is classified under the Advertising & Marketing industry within the Consumer Cyclicals economic sector, with a classification confidence of 0.92 [doc:verified-market-data-classification].

PRAP Japan maintains a strong liquidity position, with a current ratio of 4.32 and cash and equivalents amounting to ¥4.3 billion, which significantly exceeds its total liabilities of ¥1.65 billion. The company's debt-to-equity ratio is 0.0, indicating no long-term debt obligations [doc:2449.T-financial-snapshot]. The company's profitability is reflected in a return on equity (ROE) of 8.88% and a return on assets (ROA) of 6.79%. These figures are in line with the industry's preferred metrics, which emphasize ROIC and operating margins. PRAP Japan's operating income of ¥718.29 million and net income of ¥476.17 million suggest a healthy margin profile [doc:2449.T-valuation-snapshot]. PRAP Japan's revenue is primarily concentrated in Japan, with no disclosed international segments. The company's business model is not segment-specific, and its services are broadly applicable across industries, reducing exposure to single-sector downturns [doc:2449.T-2023-annual-report]. The company's growth trajectory is modest, with no significant revenue growth or decline reported in the latest financial period. The operating cash flow of ¥599.33 million and free cash flow of ¥429.17 million indicate a stable cash generation capability, supporting its current operations and potential reinvestment [doc:2449.T-financial-snapshot]. Risk factors for PRAP Japan include low liquidity and dilution risk, with no immediate filing-based flags detected. The company's capital structure is conservative, with no long-term debt and a high cash reserve. The absence of dilution risk is supported by the equal number of basic and diluted shares outstanding [doc:2449.T-risk-assessment]. Recent events include the publication of the 2023 annual report, which provides detailed financial and operational performance. No significant regulatory or legal issues were disclosed in the latest filings, and the company's operations remain stable [doc:2449.T-2023-annual-report].
Key takeaways
  • PRAP Japan maintains a strong liquidity position with a current ratio of 4.32 and no long-term debt.
  • The company's ROE of 8.88% and ROA of 6.79% indicate solid profitability.
  • Revenue is concentrated in Japan, with no disclosed international segments.
  • The company's growth trajectory is stable, with no significant revenue changes reported.
  • Low liquidity and dilution risk are supported by conservative capital structure and no immediate filing-based flags.
  • --
  • ## RATIONALES
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Financial snapshot
PeriodHA-latest
CurrencyJPY
Revenue$7.39B
Gross profit$2.78B
Operating income$718.3M
Net income$476.2M
R&D
SG&A
D&A
SBC
Operating cash flow$599.3M
CapEx-$109.3M
Free cash flow$429.2M
Total assets$7.01B
Total liabilities$1.65B
Total equity$5.36B
Cash & equivalents$4.30B
Long-term debt$20.3M
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY0
FY-1
FY-2
FY-3
FY-4
PeriodGross %Op %Net %FCF %
FY0
FY-1
FY-2
FY-3
FY-4
PeriodAssetsEquityCashDebt
FY0
FY-1
FY-2
FY-3
FY-4
PeriodOCFCapExFCFSBC
FY0
FY-1
FY-2
FY-3
FY-4
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodGross %Op %Net %FCF %
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodAssetsEquityCashDebt
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodOCFCapExFCFSBC
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
Valuation
Market price
Market cap
Enterprise value
P/E
Reported non-GAAP P/E
EV/Revenue
EV/Op income
EV/OCF
P/B
P/Tangible book
Tangible book$5.36B
Net cash$4.28B
Current ratio4.3
Debt/Equity0.0
ROA6.8%
ROE8.9%
Cash conversion1.3%
CapEx/Revenue-1.5%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskLow
  • No immediate filing-based liquidity or dilution flags were detected.
Industry benchmarks
Activity: Advertising & Marketing · cohort 1 companies
Metric2449Activity
Op margin9.7%2.0% medp25 2.0% · p75 2.0%top quartile
Net margin6.4%-8.4% medp25 -8.4% · p75 -8.4%top quartile
Gross margin37.6%39.1% medp25 21.0% · p75 60.6%below median
CapEx / revenue-1.5%0.8% medp25 0.8% · p75 0.8%bottom quartile
Debt / equity0.0%354.4% medp25 354.4% · p75 354.4%bottom quartile
Observations
IR observations
Last actual EPS107.45 JPY
Last actual revenue7,388,130,000 JPY
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-03 14:15 UTC#7f5fa130
Source: analysis-pipeline (hybrid)Generated: 2026-05-03 14:16 UTCJob: f579504a