AuGroup SHENZHEN Cross Border Business Co Ltd (2519)

Profile

Ticker2519

RIC2519.HK

ISINCNE100006NG2

IssuerAuGroup SHENZHEN Cross Border Business Co Ltd

SectorConsumer Discretionary

IndustrySpecialty Retail

Sub-industryHome Furnishings

HeadquartersShenzhen, China

Country of issuerChina (Mainland)

Founded2010-09-13

Employees2,040

Total share float192,388,449

Holders (C/S)—

Auditor—

CEO / managementMr. Haizhuan Lu

Business Description

AuGroup SHENZHEN Cross Border Business Co Ltd is a China-based online retailer that focuses on providing furniture and home furnishing products. The Company mainly operates it business through two segments. The Sales of Goods segment is engaged in the sale of furniture and home furnishings, electric tools and home appliances, consumer electronics and other products. The Logistics segment is engaged in the provision of logistics solutions, including domestic consolidation in China, first-mile international freight services, overseas transit, overseas warehousing and order dispatch. The Company distributes its furniture and home furnishing products under proprietary brands such as ALLEWIE, IRONCK, LIKIMIO, SHA CERLIN, HOSTACK and FOTOSOK. The Company conducts its business in the domestic and overseas markets.

ESG · Risk Indicators

Controversies score—

Governance pillar—

Social pillar—

Insider trading score—

Industry Substrate · Apparel & Luxury Goods

Signals to watch

Geopolitical drivers

china_consumer_sentiment_luxury
us_china_tariffs_apparel
supply_chain_cotton_xinjiang_sanctions
russia_market_exit_luxury
country_anti_corruption_campaigns_china

Industry KPIs

Full Analysis Pending

Detailed financial analysis, valuation snapshot, multi-period history, and AI narrative are pending — generated when this company is included in the next analysis batch. Profile data above is point-in-time as of 2026-04-30.