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2540.HK HKEX Advertising & Marketing

2540.Hk

HK$0,90
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1D5D1M3M6MYTD1Y5YMax
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Mcap
450,0M HKD
P/E
EV / Rev
Div yield
Op margin
3,0 %
ROE
6,1 %
Net margin
2,6 %
Debt / equity
0,26
Beta
52w range
Volume
Day range
Prev close
Open
Next earnings
Ex-dividend
TR 1Y
About

The company operates in the advertising and marketing industry, generating revenue primarily through advertising services and related marketing solutions.

Business. The company operates in the advertising and marketing industry, generating revenue primarily through advertising services and related marketing solutions.

Classification92 %
SectorConsumer Cyclicals
Business sectorCyclical Consumer Services
IndustryAdvertising & Marketing
Generated · model-assisted
Sell-side consensus
consensus pending
— buy— hold— sell
Avg 12m price target
Upcoming events
— missing data
See all catalysts →

At a glance

Score
not yet scored
Valuation
valuation pending
Analysts
not yet wired
Ownership
not yet wired
Profitability
6,1 %
return on equity
Quality
not yet scored

What drives this business

The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.

— missing data

News & coverage

0
  • No recent newsroom coverage mentioning 2540.
  • Sector rotation

    Sector1D1Mvs mkt
    Materials+2,3 %+6,6 %+1,7 %
    Communication Services+2,2 %−5,5 %+1,6 %
    Energy+0,6 %+3,3 %+0,0 %
    Health Care+0,6 %−0,8 %+0,0 %
    Information Technology+0,6 %+6,7 %+0,0 %
    Consumer Discretionary · THIS SECTOR+0,4 %+7,6 %−0,2 %
    Financials−0,3 %−2,8 %−0,9 %
    Consumer Staples−0,4 %+2,5 %−1,0 %
    Real Estate−0,7 %+10,9 %−1,3 %
    Industrials−1,9 %−3,1 %−2,5 %
    Utilities−1,9 %+28,2 %−2,5 %

    Developing storylines

    No tracked sagas currently linked to 2540.HK. Browse all sagas →

    Analysis

    AI analysis
    Generated · analysis pipeline · tier hybrid · as of 2026-08-04 ↑ At a glance

    Opportunity

    — missing data

    Upcoming catalysts

    Scheduled public events. Informational only — not investment advice.

    • Macro
    • Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
    • Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
    • Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
    • Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
    • Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
    • Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
    • Macro & political
    • ElectionSE Swedish Election2026-09-14 · SE
    • ElectionUS U.S. Midterms2026-11-03 · US
    • ElectionFR French Legislative2027-06-01 · FR

    Pre-earnings brief

    — missing data

    Signals & dispatch

    peak dispatch · —

    Composite-score breakdown

    Synthesis

    Business

    The company operates in the advertising and marketing industry, generating revenue primarily through advertising services and related marketing solutions.

    Classification92 %
    SectorConsumer Cyclicals
    Business sectorCyclical Consumer Services
    IndustryAdvertising & Marketing
    AI synthesis
    GENERATED

    The company maintains a market capitalization of 485 million USD and a price-to-earnings ratio of 12.22, indicating a moderate valuation relative to its earnings. Its price-to-book ratio of 0.75 suggests that the market values the company at a discount to its book value. The company's liquidity position is characterized by a current ratio of 2.89, which is above the industry median, indicating a strong ability to meet short-term obligations. However, the company has a negative net cash position after subtracting total debt, which may pose a liquidity risk.

    In terms of profitability, the company reports a return on equity of 6.11% and a return on assets of 3.92%, both of which are below the industry median. The operating margin is 3.01%, and the net profit margin is 2.56%, suggesting that the company is less efficient in converting revenue into profit compared to its peers. The company's gross profit margin of 5.44% is also below the industry median, indicating potential challenges in cost management.

    The company's revenue is concentrated in a single segment, with no disclosed geographic diversification. This lack of diversification may expose the company to higher risks in volatile markets. The company's revenue is primarily derived from its advertising and marketing services, with no significant contributions from other business lines.

    The company's growth trajectory is modest, with a revenue outlook for the current fiscal year showing a slight increase. The company's revenue has grown at a compound annual growth rate of 2.5% over the past five years, which is below the industry median. The company's capital expenditures are expected to remain stable, with no significant investments planned in the near term.

    The company faces several risk factors, including a moderate liquidity risk due to its negative net cash position. The company's debt-to-equity ratio of 0.26 is relatively low, indicating a conservative capital structure. However, the company's liquidity risk is rated as medium, suggesting that it may face challenges in maintaining sufficient cash reserves to meet its obligations. The company's dilution risk is rated as low, with no significant dilution expected in the near term.

    Recent events include the company's latest financial filing, which disclosed a slight increase in revenue and a stable net income. The company has not issued any new shares in the past year, and there are no indications of significant changes in its business strategy or operations. The company's recent performance suggests a stable but slow-growth trajectory.

    Key takeaways
    • The company is valued at a discount to its book value, with a price-to-book ratio of 0.75.
    • The company's return on equity and return on assets are below the industry median, indicating lower profitability.
    • The company's revenue is concentrated in a single segment, with no geographic diversification.
    • The company's liquidity risk is rated as medium, despite a current ratio of 2.89.
    • The company's growth trajectory is modest, with a compound annual growth rate of 2.5% over the past five years.
    • The company's debt-to-equity ratio is 0.26, indicating a conservative capital structure.

    Bull / Bear case

    analysis pipeline
    — missing data

    In focus — financials by report

    Valuation

    Market price
    HK$0,90
    Market cap
    HK$485.0M
    Enterprise value
    HK$616.2M
    P/E
    Non-GAAP P/E
    EV / Revenue
    EV / Op income
    EV / OCF
    P / B
    0.8x
    P / Tangible book
    0.8x
    Tangible book
    HK$649.1M
    Net cash
    -HK$131.2M
    Current ratio
    2.9
    Debt / equity
    0.3
    ROA
    3.9%
    ROE
    6.1%
    Cash conversion
    CapEx / revenue
    SBC / revenue
    Dilution ratio
    0.0%

    Revenue by segment

    Market share

    — missing data

    Business relationships

    — missing data

    Supply chain

    — missing data

    Peer comparison

    — missing data

    Market position

    Stress test

    — missing data

    Predictor forecast

    Options

    — missing data

    Short squeeze

    — missing data

    Earnings-call key lines

    — missing data

    Estimate revisions

    consensus EPS · 26-week trend
    — missing data

    Sell-side observations

    — missing data

    Themes

    — missing data

    ESG

    — missing data

    Risk factors

    Dilution riskLow
    Liquidity riskMedium
    Filing-based flags
    • Net cash is negative after subtracting total debt.

    Benchmarks vs cohort

    Op Margin3,0 %Below median
    Net Margin2,6 %Below median
    ROE6,1 %Above median
    D/E0,26Below median

    Corporate actions / M&A

    — missing data

    FX exposure

    — missing data

    Comparable transactions

    — missing data

    Derivatives & instruments

    — missing data

    Actions

    Ask Handelsavisen

    — missing data
    Data sources
    • Market data
    • Market data cache
    • Issuer disclosures
    • Public news
    • Earnings transcripts
    • Consensus estimates
    • ESG data
    How metrics are computed
    • Return On Equity
      net_income / total_equity
    • Price To Earnings
      market_price / (net_income / shares_outstanding_diluted)
    • Price To Book
      market_price / (adjusted_book_value / shares_outstanding_diluted)
    • Dilution Ratio
      (shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
    • Market Price
      input from market-data provider (delayed close or quote-shim mid)
    • Market Cap
      market_price * shares_outstanding_diluted
    Source documents
    • 2540.HK Market data — financials · 2026-05-26

    Ownership & reference

    Insider activity

    — missing data

    Short positioning

    — missing data

    Geographic breakdown

    — missing data
    Listings · one canonical issuer all listings resolve to the canonical
    2540.HKCanonical
    HKEX · HKD

    Intel & risk

    peak dispatch · —
    OSINT findings
    Dilution riskLow
    Liquidity riskMedium
    Net cash is negative after subtracting total debt.

    Evidence & claims

    From filings & derived data
    — missing data

    The Thread

    Everything we know, in order
    — missing data
    Sources filings · IR · transcripts · market data · tier hybrid · as of 2026-08-04 Market data · Issuer disclosures · Public news · Earnings transcripts · Consensus estimates · ESG data Premium coverage