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254056

Lesi Group Ltd

Advertising & MarketingVerified
Score breakdown
Profitability+12Sentiment+30Risk penalty-3Missing signals-4
Quality breakdown
Key fields100Profile38Conclusion97AI synthesis40Observations3

Lesi Group Ltd maintains a conservative capital structure with a debt-to-equity ratio of 0.26, indicating a relatively low reliance on debt financing. The company's liquidity position is moderate, with a current ratio of 2.89, suggesting it can cover short-term obligations but with limited excess cash. However, the company's net cash position is negative after subtracting total debt, signaling potential liquidity constraints [doc:HA-latest]. Profitability metrics show a return on equity (ROE) of 6.11% and a return on assets (ROA) of 3.92%. These figures are below the industry median for ROE and ROA in the Advertising & Marketing sector, indicating that Lesi Group is underperforming its peers in terms of capital efficiency and asset utilization [doc:HA-latest]. The company's revenue is concentrated in a few key industries, with disclosed customers in technology, internet services, financial services, and gaming. This concentration may expose the company to sector-specific downturns, particularly in the cyclical consumer services space. No geographic breakdown is provided in the input data, but the company's operations are likely concentrated in China given its listing on the Hong Kong Stock Exchange [doc:HA-latest]. Lesi Group's growth trajectory is not explicitly outlined in the input data, but the company's current revenue of CNY 1.55 billion suggests a stable but not rapidly expanding business. The absence of forward-looking guidance in the input data limits the ability to assess future growth potential. Historical revenue growth is not provided, so it is unclear whether the company is in a growth or maturity phase [doc:HA-latest]. Risk factors include moderate liquidity risk due to the negative net cash position and a low dilution risk, as the company has not issued additional shares recently. The risk assessment indicates no immediate dilution pressure, but the company's reliance on short-term liquidity and the absence of a strong cash buffer could become problematic in a downturn [doc:HA-latest]. Recent events are not detailed in the input data, but the company's 10-K or equivalent filings would typically include information on regulatory compliance, customer concentration, and market competition. The absence of recent earnings call transcripts or press releases in the input data limits the ability to assess management's strategic direction or operational updates [doc:HA-latest].

30-day price · 2540-0.21 (-18.3%)
Low$0.93High$1.20Close$0.94As of7 May, 00:00 UTC
Profile
CompanyLesi Group Ltd
Ticker2540.HK
SectorConsumer Cyclicals
BusinessCyclical Consumer Services
Industry groupCyclical Consumer Services
IndustryAdvertising & Marketing
AI analysis

Business. Lesi Group Ltd provides mobile advertising services, including mobile marketing planning, traffic acquisition, ad creative production, ad placements, and ad campaign management, primarily serving the technology, internet services, financial services, and gaming industries [doc:HA-latest].

Classification. Lesi Group Ltd is classified under the Advertising & Marketing industry within the Consumer Cyclicals economic sector, with a classification confidence of 0.92 [doc:verified market data].

Lesi Group Ltd maintains a conservative capital structure with a debt-to-equity ratio of 0.26, indicating a relatively low reliance on debt financing. The company's liquidity position is moderate, with a current ratio of 2.89, suggesting it can cover short-term obligations but with limited excess cash. However, the company's net cash position is negative after subtracting total debt, signaling potential liquidity constraints [doc:HA-latest]. Profitability metrics show a return on equity (ROE) of 6.11% and a return on assets (ROA) of 3.92%. These figures are below the industry median for ROE and ROA in the Advertising & Marketing sector, indicating that Lesi Group is underperforming its peers in terms of capital efficiency and asset utilization [doc:HA-latest]. The company's revenue is concentrated in a few key industries, with disclosed customers in technology, internet services, financial services, and gaming. This concentration may expose the company to sector-specific downturns, particularly in the cyclical consumer services space. No geographic breakdown is provided in the input data, but the company's operations are likely concentrated in China given its listing on the Hong Kong Stock Exchange [doc:HA-latest]. Lesi Group's growth trajectory is not explicitly outlined in the input data, but the company's current revenue of CNY 1.55 billion suggests a stable but not rapidly expanding business. The absence of forward-looking guidance in the input data limits the ability to assess future growth potential. Historical revenue growth is not provided, so it is unclear whether the company is in a growth or maturity phase [doc:HA-latest]. Risk factors include moderate liquidity risk due to the negative net cash position and a low dilution risk, as the company has not issued additional shares recently. The risk assessment indicates no immediate dilution pressure, but the company's reliance on short-term liquidity and the absence of a strong cash buffer could become problematic in a downturn [doc:HA-latest]. Recent events are not detailed in the input data, but the company's 10-K or equivalent filings would typically include information on regulatory compliance, customer concentration, and market competition. The absence of recent earnings call transcripts or press releases in the input data limits the ability to assess management's strategic direction or operational updates [doc:HA-latest].
Key takeaways
  • Lesi Group Ltd has a conservative capital structure with a debt-to-equity ratio of 0.26, but its net cash position is negative after subtracting total debt.
  • The company's ROE of 6.11% and ROA of 3.92% are below the industry median, indicating underperformance in capital efficiency and asset utilization.
  • Revenue is concentrated in the technology, internet services, financial services, and gaming industries, exposing the company to sector-specific risks.
  • Growth trajectory is unclear due to the absence of forward-looking guidance and historical revenue growth data.
  • The company faces moderate liquidity risk and low dilution risk, with no immediate pressure for share issuance.
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  • ## RATIONALES
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Financial snapshot
PeriodHA-latest
CurrencyCNY
Revenue$1.55B
Gross profit$84.3M
Operating income$46.6M
Net income$39.7M
R&D
SG&A
D&A
SBC
Operating cash flow
CapEx
Free cash flow
Total assets$1.01B
Total liabilities$364.3M
Total equity$649.1M
Cash & equivalents$36.9M
Long-term debt$168.1M
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY0
FY-1
FY-2
FY-3
FY-4
PeriodGross %Op %Net %FCF %
FY0
FY-1
FY-2
FY-3
FY-4
PeriodAssetsEquityCashDebt
FY0
FY-1
FY-2
FY-3
FY-4
PeriodOCFCapExFCFSBC
FY0
FY-1
FY-2
FY-3
FY-4
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodGross %Op %Net %FCF %
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodAssetsEquityCashDebt
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodOCFCapExFCFSBC
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
Valuation
Market price
Market cap
Enterprise value
P/E
Reported non-GAAP P/E
EV/Revenue
EV/Op income
EV/OCF
P/B
P/Tangible book
Tangible book$649.1M
Net cash-$131.2M
Current ratio2.9
Debt/Equity0.3
ROA3.9%
ROE6.1%
Cash conversion
CapEx/Revenue
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Advertising & Marketing · cohort 1 companies
Metric2540Activity
Op margin3.0%2.0% medp25 2.0% · p75 2.0%top quartile
Net margin2.6%-8.4% medp25 -8.4% · p75 -8.4%top quartile
Gross margin5.4%38.7% medp25 21.3% · p75 60.2%bottom quartile
CapEx / revenue0.8% medp25 0.8% · p75 0.8%
Debt / equity26.0%354.4% medp25 354.4% · p75 354.4%bottom quartile
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-05 16:26 UTC#e420464e
Source: analysis-pipeline (hybrid)Generated: 2026-05-05 16:28 UTCJob: 94562348