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INDICATIVE · SAMPLE DATA
30006157

QITIAN Technology Group Co Ltd

Advertising & MarketingVerified

QITIAN's capital structure is highly leveraged, with a debt-to-equity ratio of 1.15, indicating significant reliance on debt financing. The company's liquidity position is moderate, with a current ratio of 1.54, but its free cash flow is negative at -94.8 million CNY, and operating cash flow is only 72.9 million CNY. This suggests that the company is not generating sufficient cash from operations to service its debt or fund growth initiatives. Profitability metrics are weak, with a return on equity of -18.35% and a return on assets of -7.48%, both significantly below the industry median for advertising and marketing firms. The company reported a net loss of 83.2 million CNY and an operating loss of 79.9 million CNY in the latest period. These results indicate a lack of operational efficiency and pricing power in its core markets. The company's revenue is concentrated in the domestic Chinese market, with no disclosed international operations. Its business is split between digital lifestyle marketing and bank card value-added services, with no clear breakout of segment revenues. This lack of geographic and product diversification increases exposure to domestic economic cycles and regulatory shifts. Growth prospects are mixed. The company's latest reported revenue of 413.8 million CNY is below the analyst estimate of 2.3 billion CNY, suggesting a potential data discrepancy or a recent downturn. The outlook for the current fiscal year shows a negative revenue trajectory, with no clear drivers of recovery identified in the financial snapshot. Risk factors include high leverage and negative net cash after debt, which could limit the company's ability to respond to market changes. The risk assessment indicates a low dilution potential, but the company's negative free cash flow and operating losses suggest a need for external financing, which could lead to future equity dilution. Recent filings and transcripts are not provided in the input data, so no specific events can be cited. However, the company's financial performance and risk profile suggest a need for close monitoring of its capital structure and operational improvements.

30-day price · 300061+2.44 (+30.1%)
Low$7.50High$10.90Close$10.54As of15 May, 00:00 UTC
Profile
CompanyQITIAN Technology Group Co Ltd
Ticker300061.SZ
SectorConsumer Cyclicals
BusinessCyclical Consumer Services
Industry groupCyclical Consumer Services
IndustryAdvertising & Marketing
AI analysis

Business. QITIAN Technology Group Co Ltd provides digital marketing solutions in China, operating primarily in the digital lifestyle marketing and bank card value-added marketing segments, with additional services in new media and SaaS.

Classification. QITIAN is classified under Advertising & Marketing within the Consumer Cyclicals economic sector, with a confidence level of 0.92.

QITIAN's capital structure is highly leveraged, with a debt-to-equity ratio of 1.15, indicating significant reliance on debt financing. The company's liquidity position is moderate, with a current ratio of 1.54, but its free cash flow is negative at -94.8 million CNY, and operating cash flow is only 72.9 million CNY. This suggests that the company is not generating sufficient cash from operations to service its debt or fund growth initiatives. Profitability metrics are weak, with a return on equity of -18.35% and a return on assets of -7.48%, both significantly below the industry median for advertising and marketing firms. The company reported a net loss of 83.2 million CNY and an operating loss of 79.9 million CNY in the latest period. These results indicate a lack of operational efficiency and pricing power in its core markets. The company's revenue is concentrated in the domestic Chinese market, with no disclosed international operations. Its business is split between digital lifestyle marketing and bank card value-added services, with no clear breakout of segment revenues. This lack of geographic and product diversification increases exposure to domestic economic cycles and regulatory shifts. Growth prospects are mixed. The company's latest reported revenue of 413.8 million CNY is below the analyst estimate of 2.3 billion CNY, suggesting a potential data discrepancy or a recent downturn. The outlook for the current fiscal year shows a negative revenue trajectory, with no clear drivers of recovery identified in the financial snapshot. Risk factors include high leverage and negative net cash after debt, which could limit the company's ability to respond to market changes. The risk assessment indicates a low dilution potential, but the company's negative free cash flow and operating losses suggest a need for external financing, which could lead to future equity dilution. Recent filings and transcripts are not provided in the input data, so no specific events can be cited. However, the company's financial performance and risk profile suggest a need for close monitoring of its capital structure and operational improvements.
Key takeaways
  • QITIAN is highly leveraged with a debt-to-equity ratio of 1.15 and negative free cash flow.
  • The company is unprofitable, with a return on equity of -18.35% and a net loss of 83.2 million CNY.
  • Revenue is concentrated in the domestic Chinese market, with no international diversification.
  • Growth is uncertain, with reported revenue below analyst estimates and no clear recovery path.
  • The company faces liquidity and solvency risks due to negative net cash after debt.
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  • ## RATIONALES
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Financial snapshot
PeriodHA-latest
CurrencyCNY
Revenue$413.8M
Gross profit$108.2M
Operating income-$79.9M
Net income-$83.2M
R&D
SG&A
D&A
SBC
Operating cash flow$72.9M
CapEx-$10.1M
Free cash flow-$94.8M
Total assets$1.11B
Total liabilities$659.4M
Total equity$453.4M
Cash & equivalents
Long-term debt$521.0M
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY0$413.8M-$79.9M-$83.2M-$94.8M
FY-1$626.8M-$213.9M-$214.2M-$225.3M
FY-2$974.9M-$496.5M-$495.4M-$490.3M
FY-3$1.26B$64.0M$51.7M$63.8M
FY-4$1.05B-$355.5M-$366.0M-$348.3M
PeriodGross %Op %Net %FCF %
FY0
FY-1
FY-2
FY-3
FY-4
PeriodAssetsEquityCashDebt
FY0$1.11B$453.4M
FY-1$1.33B$551.8M
FY-2$1.63B$767.5M
FY-3$1.98B$1.23B
FY-4$1.73B$1.18B
PeriodOCFCapExFCFSBC
FY0$72.9M-$10.1M-$94.8M
FY-1$56.1M-$16.6M-$225.3M
FY-2-$98.9M-$15.7M-$490.3M
FY-3$108.8M-$9.7M$63.8M
FY-4$271.9k-$10.5M-$348.3M
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ0$132.9M$10.2M$10.3M
FQ-1$62.6M-$51.4M-$55.3M
FQ-2$124.6M-$20.6M-$19.0M
FQ-3$101.4M-$12.1M-$11.7M
FQ-4$125.2M$4.1M$2.8M
FQ-5$112.2M-$196.5M-$194.2M
FQ-6$144.4M-$4.9M-$5.3M
FQ-7$167.9M-$8.3M-$9.0M
PeriodGross %Op %Net %FCF %
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodAssetsEquityCashDebt
FQ0$1.17B$463.7M$177.1M
FQ-1$1.11B$453.4M
FQ-2$1.29B$524.0M$246.9M
FQ-3$1.41B$543.0M
FQ-4$1.36B$554.7M$165.5M
FQ-5$1.33B$551.8M
FQ-6$1.56B$747.5M$171.8M
FQ-7$1.68B$752.8M
PeriodOCFCapExFCFSBC
FQ0-$253.0M-$229.7k
FQ-1$72.9M-$10.1M
FQ-2-$163.8M-$7.9M
FQ-3-$319.8M-$5.5M
FQ-4-$278.6M-$3.0M
FQ-5$56.1M-$16.6M
FQ-6-$227.0M-$12.6M
FQ-7-$196.1M-$8.0M
Valuation
Market price
Market cap
Enterprise value
P/E
Reported non-GAAP P/E
EV/Revenue
EV/Op income
EV/OCF
P/B
P/Tangible book
Tangible book$453.4M
Net cash-$521.0M
Current ratio1.5
Debt/Equity1.1
ROA-7.5%
ROE-18.4%
Cash conversion-88.0%
CapEx/Revenue-2.5%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Advertising & Marketing · cohort 1 companies
Metric300061Activity
Op margin-19.3%2.0% medp25 2.0% · p75 2.0%bottom quartile
Net margin-20.1%-8.4% medp25 -8.4% · p75 -8.4%bottom quartile
Gross margin26.2%38.6% medp25 20.9% · p75 59.0%below median
CapEx / revenue-2.5%0.8% medp25 0.8% · p75 0.8%bottom quartile
Debt / equity115.0%354.4% medp25 354.4% · p75 354.4%bottom quartile
Observations
IR observations
Last actual revenue2,305,336,480 CNY
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-16 00:57 UTC#433f052e
Source: analysis-pipeline (hybrid)Generated: 2026-05-16 00:59 UTCJob: 52318aba