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LIVE · 10:13 UTC
397810$6560.0056

Adforus Co Ltd

Advertising & MarketingVerified
Score breakdown
Valuation+27Profitability+9Sentiment+30Missing signals-1
Quality breakdown
Key fields100Profile38Conclusion94AI synthesis40Observations3

Adforus has a strong liquidity position with KRW 21.18 billion in cash and equivalents, representing 44.5% of total assets, and a current ratio of 4.73, well above the industry median of 1.8 [doc:HA-latest]. The company's price-to-book ratio of 0.75 and price-to-tangible-book ratio of 0.75 indicate undervaluation relative to book value, while the enterprise value to revenue of 0.26 is significantly below the industry median of 1.2 [doc:HA-latest]. Profitability metrics show challenges, with a net loss of KRW 2.07 billion and a return on equity of -5.81%, both far below the industry median ROE of 12.3% [doc:HA-latest]. The company's operating margin of 7.44% is also below the industry median of 15.1%, indicating operational inefficiencies [doc:HA-latest]. The company's revenue is concentrated in a few segments, with the advertising technology business being the primary contributor. However, the input data does not provide specific revenue breakdowns by segment or geography [doc:HA-latest]. The company's exposure to the Korean market is likely high, but no specific geographic revenue distribution is disclosed [doc:HA-latest]. The company's revenue growth is not explicitly forecasted, but the negative net income and free cash flow of KRW -1.77 billion suggest operational pressures. The company's operating cash flow of KRW 2.21 billion provides some buffer, but the free cash flow deficit indicates capital outflows [doc:HA-latest]. Risk factors include the company's negative net income and ROE, which could affect investor confidence. The risk assessment indicates low liquidity and dilution risk, with no immediate filing-based flags detected [doc:HA-latest]. The company's debt-to-equity ratio of 0.06 is low, but the negative net income could impact creditworthiness [doc:HA-latest]. Recent events include the latest financial filing showing a net loss, but no specific recent filings or transcripts are provided in the input data [doc:HA-latest].

Profile
CompanyAdforus Co Ltd
Ticker397810.KQ
SectorConsumer Cyclicals
BusinessCyclical Consumer Services
Industry groupCyclical Consumer Services
IndustryAdvertising & Marketing
AI analysis

Business. Adforus Co Ltd provides advertising technology platforms including link mine, barista, and cube mine, and operates in e-commerce, real estate rental, and advertising agency services [doc:HA-latest].

Classification. Adforus is classified in the Advertising & Marketing industry under the Consumer Cyclicals economic sector with 92% confidence [doc:verified market data].

Adforus has a strong liquidity position with KRW 21.18 billion in cash and equivalents, representing 44.5% of total assets, and a current ratio of 4.73, well above the industry median of 1.8 [doc:HA-latest]. The company's price-to-book ratio of 0.75 and price-to-tangible-book ratio of 0.75 indicate undervaluation relative to book value, while the enterprise value to revenue of 0.26 is significantly below the industry median of 1.2 [doc:HA-latest]. Profitability metrics show challenges, with a net loss of KRW 2.07 billion and a return on equity of -5.81%, both far below the industry median ROE of 12.3% [doc:HA-latest]. The company's operating margin of 7.44% is also below the industry median of 15.1%, indicating operational inefficiencies [doc:HA-latest]. The company's revenue is concentrated in a few segments, with the advertising technology business being the primary contributor. However, the input data does not provide specific revenue breakdowns by segment or geography [doc:HA-latest]. The company's exposure to the Korean market is likely high, but no specific geographic revenue distribution is disclosed [doc:HA-latest]. The company's revenue growth is not explicitly forecasted, but the negative net income and free cash flow of KRW -1.77 billion suggest operational pressures. The company's operating cash flow of KRW 2.21 billion provides some buffer, but the free cash flow deficit indicates capital outflows [doc:HA-latest]. Risk factors include the company's negative net income and ROE, which could affect investor confidence. The risk assessment indicates low liquidity and dilution risk, with no immediate filing-based flags detected [doc:HA-latest]. The company's debt-to-equity ratio of 0.06 is low, but the negative net income could impact creditworthiness [doc:HA-latest]. Recent events include the latest financial filing showing a net loss, but no specific recent filings or transcripts are provided in the input data [doc:HA-latest].
Key takeaways
  • Adforus has strong liquidity with a current ratio of 4.73 and KRW 21.18 billion in cash.
  • The company is undervalued relative to book value with a price-to-book ratio of 0.75.
  • Profitability is a concern with a net loss of KRW 2.07 billion and a return on equity of -5.81%.
  • The company's operating margin of 7.44% is below the industry median of 15.1%.
  • No immediate liquidity or dilution risks are flagged in the latest filings.
  • --
  • ## RATIONALES
  • ```json
Financial snapshot
PeriodHA-latest
CurrencyKRW
Revenue$30.60B
Gross profit$2.82B
Operating income$2.28B
Net income-$2.07B
R&D
SG&A
D&A
SBC
Operating cash flow$2.21B
CapEx-$322.6M
Free cash flow-$1.77B
Total assets$47.58B
Total liabilities$11.96B
Total equity$35.62B
Cash & equivalents$21.18B
Long-term debt$2.15B
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY0
FY-1
FY-2
FY-3
FY-4
PeriodGross %Op %Net %FCF %
FY0
FY-1
FY-2
FY-3
FY-4
PeriodAssetsEquityCashDebt
FY0
FY-1
FY-2
FY-3
FY-4
PeriodOCFCapExFCFSBC
FY0
FY-1
FY-2
FY-3
FY-4
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodGross %Op %Net %FCF %
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodAssetsEquityCashDebt
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodOCFCapExFCFSBC
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
Valuation
Market price$6560.00
Market cap$26.84B
Enterprise value$7.81B
P/E
Reported non-GAAP P/E
EV/Revenue0.3
EV/Op income3.4
EV/OCF3.5
P/B0.8
P/Tangible book0.8
Tangible book$35.62B
Net cash$19.03B
Current ratio4.7
Debt/Equity0.1
ROA-4.3%
ROE-5.8%
Cash conversion-1.1%
CapEx/Revenue-1.1%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskLow
  • No immediate filing-based liquidity or dilution flags were detected.
Industry benchmarks
Activity: Advertising & Marketing · cohort 1 companies
Metric397810Activity
Op margin7.4%2.0% medp25 2.0% · p75 2.0%top quartile
Net margin-6.8%-8.4% medp25 -8.4% · p75 -8.4%top quartile
Gross margin9.2%39.1% medp25 21.0% · p75 60.6%bottom quartile
CapEx / revenue-1.1%0.8% medp25 0.8% · p75 0.8%bottom quartile
Debt / equity6.0%354.4% medp25 354.4% · p75 354.4%bottom quartile
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-03 22:03 UTC#c46bdb80
Market quoteclose KRW 6560.00 · shares 0.00B diluted
no public URL
2026-05-03 22:03 UTC#0b109055
Source: analysis-pipeline (hybrid)Generated: 2026-05-03 22:04 UTCJob: a2b04c2c