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6549.T Tokyo Stock Exchange Advertising & Marketing

6549.T

¥2 085,00
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1D5D1M3M6MYTD1Y5YMax
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Mcap
5,8B JPY
P/E
EV / Rev
Div yield
2,21 %
Op margin
3,2 %
ROE
14,8 %
Net margin
2,3 %
Debt / equity
0,69
Beta
52w range
Volume
Day range
Prev close
Open
Next earnings
Ex-dividend
TR 1Y
About

The company operates in the advertising and marketing industry, generating revenue primarily through services related to advertising and marketing.

Business. The company operates in the advertising and marketing industry, generating revenue primarily through services related to advertising and marketing.

Classification92 %
SectorConsumer Cyclicals
Business sectorCyclical Consumer Services
IndustryAdvertising & Marketing
Generated · model-assisted
Sell-side consensus
consensus pending
— buy— hold— sell
Avg 12m price target
Upcoming events
— missing data
See all catalysts →

At a glance

Score
not yet scored
Valuation
valuation pending
Analysts
not yet wired
Ownership
not yet wired
Profitability
14,8 %
return on equity
Quality
not yet scored

What drives this business

The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.

— missing data

News & coverage

0
  • No recent newsroom coverage mentioning 6549.
  • Sector rotation

    Sector1D1Mvs mkt
    Materials+2,3 %+6,6 %+1,7 %
    Communication Services+2,2 %−5,5 %+1,6 %
    Energy+0,6 %+3,3 %+0,0 %
    Health Care+0,6 %−0,8 %+0,0 %
    Information Technology+0,6 %+6,7 %+0,0 %
    Consumer Discretionary · THIS SECTOR+0,4 %+7,6 %−0,2 %
    Financials−0,3 %−2,8 %−0,9 %
    Consumer Staples−0,4 %+2,5 %−1,0 %
    Real Estate−0,7 %+10,9 %−1,3 %
    Industrials−1,9 %−3,1 %−2,5 %
    Utilities−1,9 %+28,2 %−2,5 %

    Developing storylines

    No tracked sagas currently linked to 6549.T. Browse all sagas →

    Analysis

    AI analysis
    Generated · analysis pipeline · tier hybrid · as of 2026-08-04 ↑ At a glance

    Opportunity

    — missing data

    Upcoming catalysts

    Scheduled public events. Informational only — not investment advice.

    • Macro
    • Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
    • Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
    • Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
    • Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
    • Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
    • Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
    • Macro & political
    • ElectionSE Swedish Election2026-09-14 · SE
    • ElectionUS U.S. Midterms2026-11-03 · US
    • ElectionFR French Legislative2027-06-01 · FR

    Pre-earnings brief

    — missing data

    Signals & dispatch

    peak dispatch · —

    Composite-score breakdown

    Synthesis

    Business

    The company operates in the advertising and marketing industry, generating revenue primarily through services related to advertising and marketing.

    Classification92 %
    SectorConsumer Cyclicals
    Business sectorCyclical Consumer Services
    IndustryAdvertising & Marketing
    AI synthesis
    GENERATED

    The company maintains a market price of 2024.0 JPY per share, with a market capitalization of 5,587,523,216.0 JPY. Its price-to-earnings ratio is 11.26, and the price-to-book ratio is 1.67, indicating a moderate valuation relative to its book value. The company's liquidity position is characterized by a current ratio of 1.48, suggesting it has sufficient short-term assets to cover its short-term liabilities. However, the company's free cash flow is negative at -45,972,000.0 JPY, indicating that it is not generating enough cash from operations to cover its capital expenditures.

    In terms of profitability, the company's return on equity is 14.82%, and its return on assets is 6.06%, which are both below the industry median for the advertising and marketing sector. The company's operating income is 678,861,000.0 JPY, and its net income is 496,106,000.0 JPY, reflecting a gross profit of 3,329,050,000.0 JPY. The company's debt-to-equity ratio is 0.69, indicating a relatively balanced capital structure with a moderate level of leverage.

    The company's revenue is concentrated in a single business segment, as disclosed in its financial statements. There is no significant geographic diversification mentioned in the available data, suggesting that the company's operations are primarily localized. The company's revenue for the latest period is 21,155,962,000.0 JPY, with a gross profit margin of approximately 15.74%.

    The company's growth trajectory is reflected in its revenue and earnings performance. The latest actual revenue is 21,155,960,000.0 JPY, and the last actual EPS is 177.71 JPY. The company's capital expenditures for the period are -747,461,000.0 JPY, indicating a significant investment in long-term assets. The company's operating cash flow is 746,418,000.0 JPY, which is a positive sign for its ability to generate cash from operations.

    The company's risk profile is characterized by a medium liquidity risk and a low dilution risk. The key flag indicating a potential liquidity issue is the negative net cash position after subtracting total debt. The company's long-term debt is 2,309,550,000.0 JPY, and its cash and equivalents are 1,361,152,000.0 JPY, resulting in a net cash position that is negative. The company's dilution risk is low, as there is no indication of significant dilution potential in the near term.

    Recent events and filings indicate that the company has maintained a stable financial position. The company's latest financial statements show a consistent revenue and earnings performance, with no significant changes in its capital structure or operations. The company's operating cash flow and free cash flow metrics suggest that it is managing its working capital and capital expenditures effectively.

    Key takeaways
    • The company has a moderate valuation with a price-to-earnings ratio of 11.26 and a price-to-book ratio of 1.67.
    • The company's return on equity is 14.82%, which is below the industry median for the advertising and marketing sector.
    • The company's revenue is concentrated in a single business segment, with no significant geographic diversification.
    • The company's liquidity position is characterized by a current ratio of 1.48, indicating sufficient short-term assets to cover short-term liabilities.
    • The company's free cash flow is negative at -45,972,000.0 JPY, indicating that it is not generating enough cash from operations to cover its capital expenditures.
    • The company's risk profile is characterized by a medium liquidity risk and a low dilution risk.

    Bull / Bear case

    analysis pipeline
    — missing data

    In focus — financials by report

    Valuation

    Market price
    ¥2 085,00
    Market cap
    ¥5.59B
    Enterprise value
    ¥6.54B
    P/E
    Non-GAAP P/E
    EV / Revenue
    EV / Op income
    EV / OCF
    8.8x
    P / B
    1.7x
    P / Tangible book
    1.7x
    Tangible book
    ¥3.35B
    Net cash
    -¥948.4M
    Current ratio
    1.5
    Debt / equity
    0.7
    ROA
    6.1%
    ROE
    14.8%
    Cash conversion
    150.0%
    CapEx / revenue
    -3.5%
    SBC / revenue
    Dilution ratio
    0.0%

    Revenue by segment

    Market share

    — missing data

    Business relationships

    — missing data

    Supply chain

    — missing data

    Peer comparison

    — missing data

    Market position

    Stress test

    — missing data

    Predictor forecast

    Options

    — missing data

    Short squeeze

    — missing data

    Earnings-call key lines

    — missing data

    Estimate revisions

    consensus EPS · 26-week trend
    — missing data

    Sell-side observations

    — missing data

    Themes

    — missing data

    ESG

    — missing data

    Risk factors

    Dilution riskLow
    Liquidity riskMedium
    Filing-based flags
    • Net cash is negative after subtracting total debt.

    Benchmarks vs cohort

    Op Margin3,2 %Below median
    Net Margin2,3 %Below median
    ROE14,8 %Above P75
    Capex / Rev-3,5 %Below median
    D/E0,69Bottom quartile
    Cash Conv1,50Above median

    Corporate actions / M&A

    — missing data

    FX exposure

    — missing data

    Comparable transactions

    — missing data

    Derivatives & instruments

    — missing data

    Actions

    Ask Handelsavisen

    — missing data
    Data sources
    • Market data
    • Market data cache
    • Issuer disclosures
    • Public news
    • Earnings transcripts
    • Consensus estimates
    • ESG data
    How metrics are computed
    • Ev To Operating Cash Flow
      enterprise_value / operating_cash_flow
    • Return On Equity
      net_income / total_equity
    • Price To Earnings
      market_price / (net_income / shares_outstanding_diluted)
    • Price To Book
      market_price / (adjusted_book_value / shares_outstanding_diluted)
    • Dilution Ratio
      (shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
    • Market Price
      input from market-data provider (delayed close or quote-shim mid)
    Source documents
    • 6549.T Market data — financials · 2026-05-27
    • DM Solutions Co Ltd Market data — analyst estimates · 2026-05-27

    Ownership & reference

    Insider activity

    — missing data

    Short positioning

    — missing data

    Geographic breakdown

    — missing data
    Listings · one canonical issuer all listings resolve to the canonical
    6549.TCanonical
    Tokyo Stock Exchange · JPY

    Intel & risk

    peak dispatch · —
    OSINT findings
    Dilution riskLow
    Liquidity riskMedium
    Net cash is negative after subtracting total debt.

    Evidence & claims

    From filings & derived data
    — missing data

    The Thread

    Everything we know, in order
    — missing data
    Sources filings · IR · transcripts · market data · tier hybrid · as of 2026-08-04 Market data · Issuer disclosures · Public news · Earnings transcripts · Consensus estimates · ESG data Premium coverage