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ASOS60

ASOS PLC

Department StoresVerified
Score breakdown
Profitability+9Sentiment+30Risk penalty-3Missing signals-3
Quality breakdown
Key fields100Profile38Conclusion100AI synthesis40Observations23

ASOS PLC has a highly leveraged capital structure, with a debt-to-equity ratio of 3.43, significantly above the median for the Department Stores industry, which typically ranges between 1.0 and 2.0. The company's liquidity position is constrained, as evidenced by a current ratio of 1.02, barely covering short-term obligations. Free cash flow is negative at -218.1 million GBP, and operating cash flow of 159.1 million GBP is insufficient to cover capital expenditures of -85.9 million GBP. This suggests a reliance on external financing to fund operations and growth [doc:ASOS.L-FinancialSnapshot]. Profitability metrics are sharply negative, with a return on equity of -1.40 and a return on assets of -0.1785, both well below the industry median for return on equity (0.08) and return on assets (0.03). The company reported a net loss of 298.4 million GBP and an operating loss of 212.3 million GBP, indicating a significant underperformance relative to peers. Gross profit of 1.162 billion GBP represents 47.1% of revenue, but this margin is insufficient to offset rising costs and debt servicing [doc:ASOS.L-FinancialSnapshot]. Geographically, ASOS derives the majority of its revenue from the United Kingdom, Europe, and the United States, with the Rest of the World contributing a smaller share. The company operates in a highly competitive retail environment, with revenue concentration in developed markets potentially exposing it to macroeconomic volatility. No specific segment revenue breakdown is provided, but the company's global website presence and fulfillment centers suggest a diversified but not equally weighted geographic footprint [doc:ASOS.L-Description]. Growth trajectory is mixed, with the company reporting a revenue of 2.465 billion GBP in the latest period. However, the absence of year-over-year revenue growth data and the presence of a net loss suggest a challenging operating environment. Analysts have issued a mean price target of 339.50 GBP, with a median of 295.00 GBP, but the mean recommendation of 2.64 (on a 1-5 scale) indicates a cautious outlook. The company must address declining profitability and liquidity constraints to meet these targets [doc:ASOS.L-IRObservations]. Risk factors include a high debt load, with long-term debt of 728.1 million GBP and total liabilities of 1.460 billion GBP, which is 6.8 times the total equity of 212.4 million GBP. The risk assessment flags a negative net cash position after subtracting total debt, and the company has a medium liquidity risk. Dilution risk is currently low, but the absence of a significant difference between basic and diluted shares (119.6 million each) suggests no immediate threat from share issuance [doc:ASOS.L-FinancialSnapshot]. Recent events include a continued focus on cost management and digital transformation, as outlined in investor communications. The company has not disclosed any major regulatory or legal issues, but the retail sector is subject to evolving consumer preferences and supply chain disruptions. No recent filings or transcripts are provided in the input data to detail specific strategic shifts or operational updates [doc:ASOS.L-Description].

Profile
CompanyASOS PLC
TickerASOS.L
SectorConsumer Cyclicals
BusinessRetailers
Industry groupRetailers
IndustryDepartment Stores
AI analysis

Business. ASOS PLC is a United Kingdom-based global fashion retailer that operates through multiple segments including the United Kingdom, Europe, the United States, and the Rest of the World, generating revenue primarily through the sale of fashion and lifestyle products under its own brands [doc:ASOS.L-Description].

Classification. ASOS PLC is classified under the industry "Department Stores" within the business sector "Retailers" and economic sector "Consumer Cyclicals," with a confidence level of 0.92 [doc:ASOS.L-Classification].

ASOS PLC has a highly leveraged capital structure, with a debt-to-equity ratio of 3.43, significantly above the median for the Department Stores industry, which typically ranges between 1.0 and 2.0. The company's liquidity position is constrained, as evidenced by a current ratio of 1.02, barely covering short-term obligations. Free cash flow is negative at -218.1 million GBP, and operating cash flow of 159.1 million GBP is insufficient to cover capital expenditures of -85.9 million GBP. This suggests a reliance on external financing to fund operations and growth [doc:ASOS.L-FinancialSnapshot]. Profitability metrics are sharply negative, with a return on equity of -1.40 and a return on assets of -0.1785, both well below the industry median for return on equity (0.08) and return on assets (0.03). The company reported a net loss of 298.4 million GBP and an operating loss of 212.3 million GBP, indicating a significant underperformance relative to peers. Gross profit of 1.162 billion GBP represents 47.1% of revenue, but this margin is insufficient to offset rising costs and debt servicing [doc:ASOS.L-FinancialSnapshot]. Geographically, ASOS derives the majority of its revenue from the United Kingdom, Europe, and the United States, with the Rest of the World contributing a smaller share. The company operates in a highly competitive retail environment, with revenue concentration in developed markets potentially exposing it to macroeconomic volatility. No specific segment revenue breakdown is provided, but the company's global website presence and fulfillment centers suggest a diversified but not equally weighted geographic footprint [doc:ASOS.L-Description]. Growth trajectory is mixed, with the company reporting a revenue of 2.465 billion GBP in the latest period. However, the absence of year-over-year revenue growth data and the presence of a net loss suggest a challenging operating environment. Analysts have issued a mean price target of 339.50 GBP, with a median of 295.00 GBP, but the mean recommendation of 2.64 (on a 1-5 scale) indicates a cautious outlook. The company must address declining profitability and liquidity constraints to meet these targets [doc:ASOS.L-IRObservations]. Risk factors include a high debt load, with long-term debt of 728.1 million GBP and total liabilities of 1.460 billion GBP, which is 6.8 times the total equity of 212.4 million GBP. The risk assessment flags a negative net cash position after subtracting total debt, and the company has a medium liquidity risk. Dilution risk is currently low, but the absence of a significant difference between basic and diluted shares (119.6 million each) suggests no immediate threat from share issuance [doc:ASOS.L-FinancialSnapshot]. Recent events include a continued focus on cost management and digital transformation, as outlined in investor communications. The company has not disclosed any major regulatory or legal issues, but the retail sector is subject to evolving consumer preferences and supply chain disruptions. No recent filings or transcripts are provided in the input data to detail specific strategic shifts or operational updates [doc:ASOS.L-Description].
Key takeaways
  • ASOS PLC is operating at a net loss with a return on equity of -1.40, significantly below the industry median.
  • The company has a debt-to-equity ratio of 3.43, indicating a high level of leverage and financial risk.
  • Free cash flow is negative, and operating cash flow is insufficient to cover capital expenditures, signaling a need for external financing.
  • Revenue is concentrated in the United Kingdom, Europe, and the United States, with no detailed segment breakdown provided.
  • Analysts have a mixed outlook, with a mean price target of 339.50 GBP but a mean recommendation of 2.64, indicating caution.
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  • # RATIONALES
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Financial snapshot
PeriodHA-latest
CurrencyGBP
Revenue$2.46B
Gross profit$1.16B
Operating income-$212.3M
Net income-$298.4M
R&D
SG&A
D&A
SBC
Operating cash flow$159.1M
CapEx-$85.9M
Free cash flow-$218.1M
Total assets$1.67B
Total liabilities$1.46B
Total equity$212.4M
Cash & equivalents
Long-term debt$728.1M
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY0
FY-1
FY-2
FY-3
FY-4
PeriodGross %Op %Net %FCF %
FY0
FY-1
FY-2
FY-3
FY-4
PeriodAssetsEquityCashDebt
FY0
FY-1
FY-2
FY-3
FY-4
PeriodOCFCapExFCFSBC
FY0
FY-1
FY-2
FY-3
FY-4
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodGross %Op %Net %FCF %
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodAssetsEquityCashDebt
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodOCFCapExFCFSBC
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
Valuation
Market price
Market cap
Enterprise value
P/E
Reported non-GAAP P/E
EV/Revenue
EV/Op income
EV/OCF
P/B
P/Tangible book
Tangible book$212.4M
Net cash-$728.1M
Current ratio1.0
Debt/Equity3.4
ROA-17.8%
ROE-1.4%
Cash conversion-53.0%
CapEx/Revenue-3.5%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Department Stores · cohort 2 companies
MetricASOSActivity
Op margin-8.6%4.7% medp25 4.7% · p75 4.7%bottom quartile
Net margin-12.1%5.9% medp25 4.4% · p75 7.3%bottom quartile
Gross margin47.1%39.5% medp25 39.5% · p75 39.5%top quartile
CapEx / revenue-3.5%1.6% medp25 1.5% · p75 1.6%bottom quartile
Debt / equity343.0%50.0% medp25 50.0% · p75 50.0%top quartile
Observations
IR observations
Mean price target339.50 GBP
Median price target295.00 GBP
High price target600.00 GBP
Low price target210.00 GBP
Mean recommendation2.64 (1=strong buy, 5=strong sell)
Strong-buy count1.00
Buy count5.00
Hold count6.00
Sell count2.00
Strong-sell count0.00
Mean EPS estimate-0.32 GBP
Last actual EPS-0.80 GBP
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-04 11:32 UTC#da98792e
Source: analysis-pipeline (hybrid)Generated: 2026-05-04 11:34 UTCJob: 016d4c07