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ASOS.L London Stock Exchange Department Stores

Asos PLC

$283,50
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Mcap
P/E
EV / Rev
Div yield
Op margin
-8,6 %
ROE
-140,5 %
Net margin
-12,1 %
Debt / equity
3,43
Beta
52w range
Volume
Day range
Prev close
Open
Next earnings
Ex-dividend
TR 1Y
About

ASOS is an online fashion and beauty retailer that operates a vertically integrated business model, offering a range of clothing, accessories, and beauty products for men and women, primarily through its e-commerce platform.

Business. ASOS.L is a retailer operating within the Department Stores industry, primarily engaged in the sale of products. The company is headquartered in the United Kingdom and is listed on the London Stock Exchange under the ticker ASOS.L. Specific details regarding its operating segments and geographic revenue mix are not provided in the available data. Consequently, the business is described at the industry level as a consumer cyclicals retailer.

Classification92 %
SectorConsumer Cyclicals
Business sectorRetailers
IndustryDepartment Stores
Generated · model-assisted
Sell-side consensus
HOLD14 analysts
6 buy6 hold2 sell
Avg 12m price target339,50

Analyst recommendations

14 analysts · consensus Hold
Buy6
Hold6
Sell2
12-month price target
339,50
Consensus of sell-side coverage.
Upcoming events
— missing data
See all catalysts →

At a glance

Score
not yet scored
Valuation
valuation pending
Analysts
Hold
14 analysts · indicative
Ownership
not yet wired
Profitability
-140,5 %
return on equity
Quality
not yet scored

What drives this business

The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.

— missing data

News & coverage

0
  • No recent newsroom coverage mentioning ASOS.
  • Sector rotation

    Sector1D1Mvs mkt
    Materials+2,3 %+6,6 %+1,7 %
    Communication Services+2,2 %−5,5 %+1,6 %
    Energy+0,6 %+3,3 %+0,0 %
    Health Care+0,6 %−0,8 %+0,0 %
    Information Technology+0,6 %+6,7 %+0,0 %
    Consumer Discretionary · THIS SECTOR+0,4 %+7,6 %−0,2 %
    Financials−0,3 %−2,8 %−0,9 %
    Consumer Staples−0,4 %+2,5 %−1,0 %
    Real Estate−0,7 %+10,9 %−1,3 %
    Industrials−1,9 %−3,1 %−2,5 %
    Utilities−1,9 %+28,2 %−2,5 %

    Developing storylines

    No tracked sagas currently linked to ASOS.L. Browse all sagas →

    Analysis

    AI analysis
    Generated · analysis pipeline · tier hybrid · as of 2026-08-04 ↑ At a glance

    Opportunity

    — missing data

    Upcoming catalysts

    Scheduled public events. Informational only — not investment advice.

    • Macro
    • Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
    • Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
    • Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
    • Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
    • Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
    • Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
    • Macro & political
    • ElectionSE Swedish Election2026-09-14 · SE
    • ElectionUS U.S. Midterms2026-11-03 · US
    • ElectionFR French Legislative2027-06-01 · FR

    Pre-earnings brief

    — missing data

    Signals & dispatch

    peak dispatch · —

    Composite-score breakdown

    Synthesis

    Business

    ASOS.L is a retailer operating within the Department Stores industry, primarily engaged in the sale of products. The company is headquartered in the United Kingdom and is listed on the London Stock Exchange under the ticker ASOS.L. Specific details regarding its operating segments and geographic revenue mix are not provided in the available data. Consequently, the business is described at the industry level as a consumer cyclicals retailer.

    Classification92 %
    SectorConsumer Cyclicals
    Business sectorRetailers
    IndustryDepartment Stores
    AI synthesis
    GENERATED

    ASOS has a highly leveraged capital structure, with a debt-to-equity ratio of 3.43, indicating significant reliance on debt financing. The company's liquidity position is moderate, as reflected by a current ratio of 1.02, suggesting limited short-term liquidity cushion. Free cash flow is negative at -218.1 million GBP, and capital expenditures of -85.9 million GBP further strain cash flow, indicating ongoing investment in operations.

    Profitability metrics are weak, with a return on equity of -1.40 and a return on assets of -0.18, both significantly below industry norms for a healthy retail business. The company reported a net loss of 298.4 million GBP and an operating loss of 212.3 million GBP, highlighting a challenging operating environment. Gross profit of 1.162 billion GBP represents 47.1% of revenue, but this is insufficient to cover operating expenses, leading to a negative operating margin.

    ASOS operates as a single business segment, with all revenue derived from its e-commerce platform. The company is primarily exposed to the UK and European markets, with no disclosed geographic revenue breakdown. This lack of diversification increases vulnerability to regional economic downturns or regulatory changes.

    The company's growth trajectory is under pressure, with a recent revenue of 2.465 billion GBP. While the company continues to invest in its operations, the negative operating and net income suggest that growth is not yet translating into profitability. Analysts have provided a mixed outlook, with a mean price target of 339.50 GBP and a median of 295.00 GBP, indicating uncertainty about the company's near-term performance.

    Risk factors include liquidity constraints, with net cash being negative after subtracting total debt, and a high debt load that could limit financial flexibility. The company's dilution risk is currently low, with no significant changes in shares outstanding between basic and diluted shares. However, the negative free cash flow and ongoing capital expenditures may necessitate future financing, which could lead to dilution.

    Recent events include the publication of the latest financial results, which show a continued operating loss and a significant net loss. The company has not disclosed any major strategic changes or new product launches in the most recent filings. Analysts have issued a range of price targets, from 210.00 GBP to 600.00 GBP, with a mean recommendation of 2.64, indicating a cautious outlook.

    Key takeaways
    • ASOS is operating at a net loss with a significant debt burden, indicating financial stress.
    • The company's liquidity position is moderate, with a current ratio of 1.02 and negative free cash flow.
    • Profitability metrics are weak, with a negative return on equity and return on assets.
    • The company is exposed to a single business segment and geographic market, increasing concentration risk.
    • Analysts have a mixed outlook, with a wide range of price targets and a mean recommendation of 2.64.

    Bull / Bear case

    Generated · model-assisted
    — missing data

    In focus — financials by report

    Valuation

    Market price
    $283,50
    Market cap
    Enterprise value
    P/E
    Non-GAAP P/E
    EV / Revenue
    EV / Op income
    EV / OCF
    P / B
    P / Tangible book
    Tangible book
    $212.4M
    Net cash
    -$728.1M
    Current ratio
    1.0
    Debt / equity
    3.4
    ROA
    -17.8%
    ROE
    -1.4%
    Cash conversion
    -53.0%
    CapEx / revenue
    -3.5%
    SBC / revenue
    Dilution ratio
    0.0%

    Revenue by segment

    Market share

    — missing data

    Business relationships

    — missing data

    Supply chain

    — missing data

    Peer comparison

    — missing data

    Market position

    Stress test

    — missing data

    Predictor forecast

    Next quarternear-term
    Earnings · next quarterconf 45 %
    EPS
    Consensus EPS
    -0,32
    Predicted surprise
    -0,00
    Beat probability
    45 %
    Analysts
    14
    Other metrics
    Revenue
    no estimate
    Segment revenue
    no estimate
    Margin
    no estimate
    Segment margin
    no estimate
    as of 2026-05-07 · Earnings Surprise V1
    Period note: consensus is not fiscal-period-aligned at source — read as consensus vs the last reported actual, not a calibrated same-quarter surprise.
    Full fiscal year~1 year ahead
    Full fiscal year · our forecast vs guidance vs consensus
    MetricOur forecastGuidanceConsensus
    EPSno estimateno estimate-0,32
    Revenueno estimateno estimate2,3B GBP
    Operating incomeno estimateno estimate25,2M GBP
    Full-year consensus mean (period as reported by source) · consensus in GBP. Company-level full-year forecast and management guidance are not yet modelled at scale — shown as "no estimate", never inferred.
    Probabilistic model output — not investment advice. · generated 2026-08-04

    Options

    — missing data

    Short squeeze

    — missing data

    Earnings-call key lines

    — missing data

    Consensus distribution

    sell-side coverage
    Recommendation distribution14 analysts
    Strong buy1
    Buy5
    Hold6
    Sell2
    Strong sell0
    12-month price target$339,50 · Median $295,00
    Low $210,00High $600,00
    Operating income · consensus25,2M GBP
    EPS surprise
    −148,7 %
    reported vs consensus · miss
    Revenue surprise
    +5,6 %
    reported vs consensus · beat

    Estimate revisions

    consensus EPS · 26-week trend
    — missing data

    Sell-side observations

    Low$210,00
    Mean$339,50
    Median$295,00
    High$600,00
    Spot$283,50
    +19.8 %implied to mean12-month sell-side price targets · ▲ spot

    Themes

    — missing data

    ESG

    — missing data

    Risk factors

    Dilution riskLow
    Liquidity riskMedium
    Filing-based flags
    • Net cash is negative after subtracting total debt.

    Benchmarks vs cohort

    Op Margin-8,6 %Bottom quartile
    Net Margin-12,1 %Bottom quartile
    ROE-140,5 %Bottom quartile
    Capex / Rev-3,5 %Below median
    D/E3,43Bottom quartile
    Cash Conv-0,53Bottom quartile

    Corporate actions / M&A

    — missing data

    FX exposure

    — missing data

    Comparable transactions

    — missing data

    Derivatives & instruments

    — missing data

    Actions

    Ask Handelsavisen

    — missing data
    Data sources
    • Market data
    • Market data cache
    • Issuer disclosures
    • Public news
    • Earnings transcripts
    • Consensus estimates
    • ESG data
    How metrics are computed
    • Dilution Ratio
      (shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
    • Net Cash
      cash_and_equivalents + short_term_investments - short_term_debt - long_term_debt
    • Capex To Revenue
      capital_expenditure / revenue
    • Return On Equity
      net_income / total_equity
    • Debt To Equity
      (short_term_debt + long_term_debt) / total_equity
    • Cash Conversion Ratio
      operating_cash_flow / net_income
    Source documents
    • ASOS.L Market data — financials · 2026-05-27
    • ASOS PLC Market data — analyst estimates · 2026-05-27

    Ownership & reference

    Leadership

    • Jose Antonio Ramos CalamonteChief Executive Officer, Executive Director

    Insider activity

    — missing data

    Short positioning

    — missing data

    Geographic breakdown

    — missing data
    Listings · one canonical issuer all listings resolve to the canonical
    ASOS.LCanonical
    London Stock Exchange · USD

    Intel & risk

    PredictorBeat prob45 %Surprise-0,00Full forecast →
    peak dispatch · —
    OSINT findings
    Dilution riskLow
    Liquidity riskMedium
    Net cash is negative after subtracting total debt.

    Evidence & claims

    From filings & derived data
    — missing data

    The Thread

    Everything we know, in order
    2026-06-30 03:38 UTCEARNINGSUpcomingForecast: earnings_forecast (90d)
    2026-06-20 00:43 UTCANALYSTAnalyst coverage initiated
    2026-06-20 00:43 UTCANALYSTAnalyst coverage initiated
    2026-06-20 00:43 UTCANALYSTAnalyst coverage initiated
    2026-06-20 00:43 UTCANALYSTAnalyst coverage initiated
    2026-06-20 00:43 UTCANALYSTAnalyst coverage initiated
    2026-06-20 00:43 UTCANALYSTAnalyst coverage initiated
    2026-06-20 00:43 UTCANALYSTAnalyst coverage initiated
    2026-06-20 00:43 UTCANALYSTAnalyst coverage initiated
    The entity's full life in the product — typed, chronological, joined across Newspaper, Platform and Data. Our memory, made visible.
    Sources filings · IR · transcripts · market data · tier hybrid · as of 2026-08-04 Market data · Issuer disclosures · Public news · Earnings transcripts · Consensus estimates · ESG data Premium coverage