Asos PLC
ASOS is an online fashion and beauty retailer that operates a vertically integrated business model, offering a range of clothing, accessories, and beauty products for men and women, primarily through its e-commerce platform.
Business. ASOS.L is a retailer operating within the Department Stores industry, primarily engaged in the sale of products. The company is headquartered in the United Kingdom and is listed on the London Stock Exchange under the ticker ASOS.L. Specific details regarding its operating segments and geographic revenue mix are not provided in the available data. Consequently, the business is described at the industry level as a consumer cyclicals retailer.
Analyst recommendations
14 analysts · consensus HoldAt a glance
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- Macro
- Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
- Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
- Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
- Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
- Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
- Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
- Macro & political
- ElectionSE Swedish Election2026-09-14 · SE
- ElectionUS U.S. Midterms2026-11-03 · US
- ElectionFR French Legislative2027-06-01 · FR
Pre-earnings brief
Signals & dispatch
Composite-score breakdown
Synthesis
ASOS.L is a retailer operating within the Department Stores industry, primarily engaged in the sale of products. The company is headquartered in the United Kingdom and is listed on the London Stock Exchange under the ticker ASOS.L. Specific details regarding its operating segments and geographic revenue mix are not provided in the available data. Consequently, the business is described at the industry level as a consumer cyclicals retailer.
ASOS has a highly leveraged capital structure, with a debt-to-equity ratio of 3.43, indicating significant reliance on debt financing. The company's liquidity position is moderate, as reflected by a current ratio of 1.02, suggesting limited short-term liquidity cushion. Free cash flow is negative at -218.1 million GBP, and capital expenditures of -85.9 million GBP further strain cash flow, indicating ongoing investment in operations.
Profitability metrics are weak, with a return on equity of -1.40 and a return on assets of -0.18, both significantly below industry norms for a healthy retail business. The company reported a net loss of 298.4 million GBP and an operating loss of 212.3 million GBP, highlighting a challenging operating environment. Gross profit of 1.162 billion GBP represents 47.1% of revenue, but this is insufficient to cover operating expenses, leading to a negative operating margin.
ASOS operates as a single business segment, with all revenue derived from its e-commerce platform. The company is primarily exposed to the UK and European markets, with no disclosed geographic revenue breakdown. This lack of diversification increases vulnerability to regional economic downturns or regulatory changes.
The company's growth trajectory is under pressure, with a recent revenue of 2.465 billion GBP. While the company continues to invest in its operations, the negative operating and net income suggest that growth is not yet translating into profitability. Analysts have provided a mixed outlook, with a mean price target of 339.50 GBP and a median of 295.00 GBP, indicating uncertainty about the company's near-term performance.
Risk factors include liquidity constraints, with net cash being negative after subtracting total debt, and a high debt load that could limit financial flexibility. The company's dilution risk is currently low, with no significant changes in shares outstanding between basic and diluted shares. However, the negative free cash flow and ongoing capital expenditures may necessitate future financing, which could lead to dilution.
Recent events include the publication of the latest financial results, which show a continued operating loss and a significant net loss. The company has not disclosed any major strategic changes or new product launches in the most recent filings. Analysts have issued a range of price targets, from 210.00 GBP to 600.00 GBP, with a mean recommendation of 2.64, indicating a cautious outlook.
- ASOS is operating at a net loss with a significant debt burden, indicating financial stress.
- The company's liquidity position is moderate, with a current ratio of 1.02 and negative free cash flow.
- Profitability metrics are weak, with a negative return on equity and return on assets.
- The company is exposed to a single business segment and geographic market, increasing concentration risk.
- Analysts have a mixed outlook, with a wide range of price targets and a mean recommendation of 2.64.
Bull / Bear case
Generated · model-assistedIn focus — financials by report
Valuation
Revenue by segment
Business relationships
Supply chain
Peer comparison
Market position
Stress test
Predictor forecast
| Metric | Our forecast | Guidance | Consensus |
|---|---|---|---|
| EPS | —no estimate | —no estimate | -0,32 |
| Revenue | —no estimate | —no estimate | 2,3B GBP |
| Operating income | —no estimate | —no estimate | 25,2M GBP |
Options
Short squeeze
Earnings-call key lines
Consensus distribution
sell-side coverageEstimate revisions
consensus EPS · 26-week trendSell-side observations
Themes
ESG
Risk factors
- Net cash is negative after subtracting total debt.
Benchmarks vs cohort
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- Net Cashcash_and_equivalents + short_term_investments - short_term_debt - long_term_debt
- Capex To Revenuecapital_expenditure / revenue
- Return On Equitynet_income / total_equity
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- Cash Conversion Ratiooperating_cash_flow / net_income
- ASOS.L Market data — financials · 2026-05-27
- ASOS PLC Market data — analyst estimates · 2026-05-27
Ownership & reference
Leadership
- Jose Antonio Ramos CalamonteChief Executive Officer, Executive Director