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MARKETS CLOSED · LAST TRADE Thu 03:29 UTC
B90$1.9559

B90 Holdings PLC

Advertising & MarketingVerified
Score breakdown
Sentiment+18Missing signals-2
Quality breakdown
Key fields100Profile38Conclusion96AI synthesis40Observations23

B90 Holdings PLC has a market capitalization of EUR 859.59 million and a price-to-book ratio of 129.93, indicating a high valuation relative to its book value. The company has no long-term debt and a debt-to-equity ratio of 0.0, suggesting a conservative capital structure. However, its liquidity position is weak, with a current ratio of 0.82, indicating that the company's current liabilities exceed its current assets [doc:HA-latest]. The company's profitability is negative, with a return on equity of -25.72% and a return on assets of -20.89%. These figures are below the industry median for the Advertising & Marketing sector, which typically sees positive returns. The company reported a net loss of EUR 1.70 million and an operating loss of EUR 1.72 million, reflecting poor operational performance [doc:HA-latest]. B90 Holdings PLC's revenue is concentrated in its digital marketing and affiliate services, with no disclosed segment breakdown. The company operates primarily in the iGaming industry, with a focus on online sports betting and casino games. Its websites, such as Oddsen.nu and Bet90, serve as key revenue drivers, but the company does not provide geographic revenue breakdowns [doc:HA-latest]. The company's growth trajectory is uncertain, with a significant gap between analyst revenue estimates (EUR 7.10 million) and actual revenue (EUR 3.52 million). The company reported negative operating cash flow of EUR 480,000 and negative free cash flow of EUR 937,480, indicating a lack of cash generation. Analysts expect a mean EBIT of EUR 1.10 million, but the company is currently reporting a loss [doc:HA-latest]. The company's risk profile is characterized by low liquidity and low dilution risk. There are no immediate filing-based liquidity or dilution flags, and the company has not issued new shares recently. The company's capital structure is debt-free, which reduces financial risk but also limits leverage potential [doc:HA-latest]. Recent events include the company's continued focus on digital marketing and affiliate services, with no significant changes in its business model or operations. The company's websites remain central to its operations, and there are no disclosed major events or regulatory changes affecting its business [doc:HA-latest].

Profile
CompanyB90 Holdings PLC
TickerB90.L
SectorConsumer Cyclicals
BusinessCyclical Consumer Services
Industry groupCyclical Consumer Services
IndustryAdvertising & Marketing
AI analysis

Business. B90 Holdings PLC operates in the iGaming industry, providing online marketing and customer acquisition services for sports betting and casino operators through its websites, including Oddsen.nu, Bet90, and Tippen4you [doc:HA-latest].

Classification. B90 Holdings PLC is classified under the Advertising & Marketing industry within the Consumer Cyclicals economic sector, with a classification confidence of 0.92 [doc:verified market data].

B90 Holdings PLC has a market capitalization of EUR 859.59 million and a price-to-book ratio of 129.93, indicating a high valuation relative to its book value. The company has no long-term debt and a debt-to-equity ratio of 0.0, suggesting a conservative capital structure. However, its liquidity position is weak, with a current ratio of 0.82, indicating that the company's current liabilities exceed its current assets [doc:HA-latest]. The company's profitability is negative, with a return on equity of -25.72% and a return on assets of -20.89%. These figures are below the industry median for the Advertising & Marketing sector, which typically sees positive returns. The company reported a net loss of EUR 1.70 million and an operating loss of EUR 1.72 million, reflecting poor operational performance [doc:HA-latest]. B90 Holdings PLC's revenue is concentrated in its digital marketing and affiliate services, with no disclosed segment breakdown. The company operates primarily in the iGaming industry, with a focus on online sports betting and casino games. Its websites, such as Oddsen.nu and Bet90, serve as key revenue drivers, but the company does not provide geographic revenue breakdowns [doc:HA-latest]. The company's growth trajectory is uncertain, with a significant gap between analyst revenue estimates (EUR 7.10 million) and actual revenue (EUR 3.52 million). The company reported negative operating cash flow of EUR 480,000 and negative free cash flow of EUR 937,480, indicating a lack of cash generation. Analysts expect a mean EBIT of EUR 1.10 million, but the company is currently reporting a loss [doc:HA-latest]. The company's risk profile is characterized by low liquidity and low dilution risk. There are no immediate filing-based liquidity or dilution flags, and the company has not issued new shares recently. The company's capital structure is debt-free, which reduces financial risk but also limits leverage potential [doc:HA-latest]. Recent events include the company's continued focus on digital marketing and affiliate services, with no significant changes in its business model or operations. The company's websites remain central to its operations, and there are no disclosed major events or regulatory changes affecting its business [doc:HA-latest].
Key takeaways
  • B90 Holdings PLC has a high price-to-book ratio of 129.93, indicating a high valuation relative to its book value.
  • The company is unprofitable, with a return on equity of -25.72% and a return on assets of -20.89%.
  • B90 Holdings PLC has no long-term debt and a debt-to-equity ratio of 0.0, suggesting a conservative capital structure.
  • The company's liquidity position is weak, with a current ratio of 0.82.
  • Analysts expect a mean EBIT of EUR 1.10 million, but the company is currently reporting a loss.
  • The company's risk profile is characterized by low liquidity and low dilution risk.
  • --
  • ## RATIONALES
Financial snapshot
PeriodHA-latest
CurrencyEUR
Revenue$3.5M
Gross profit
Operating income-$1.7M
Net income-$1.7M
R&D
SG&A
D&A
SBC
Operating cash flow-$479.9k
CapEx$0.00
Free cash flow-$937.5k
Total assets$8.1M
Total liabilities$1.5M
Total equity$6.6M
Cash & equivalents
Long-term debt$0.00
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY0$3.5M-$1.7M-$1.7M-$937.5k
FY-1$3.0M-$5.1M-$5.5M-$6.6M
FY-2$2.1M-$4.2M-$4.3M-$3.8M
FY-3$826.9k-$3.3M-$3.4M-$3.9M
FY-4$813.0k-$2.2M-$2.4M-$2.3M
PeriodGross %Op %Net %FCF %
FY0
FY-1
FY-2
FY-3
FY-4
PeriodAssetsEquityCashDebt
FY0$8.1M$6.6M
FY-1$10.6M$8.0M
FY-2$7.1M$3.0M
FY-3$9.1M$4.7M
FY-4$1.9M-$5.1M$320.5k
PeriodOCFCapExFCFSBC
FY0-$479.9k$0.00-$937.5k
FY-1-$4.0M-$1.8M-$6.6M
FY-2-$2.3M$0.00-$3.8M
FY-3-$3.9M-$600.0k-$3.9M
FY-4-$1.6M-$2.3M
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodGross %Op %Net %FCF %
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodAssetsEquityCashDebt
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodOCFCapExFCFSBC
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
Valuation
Market price$1.95
Market cap$859.6M
Enterprise value
P/E
Reported non-GAAP P/E
EV/Revenue
EV/Op income
EV/OCF
P/B129.9
P/Tangible book129.9
Tangible book$6.6M
Net cash
Current ratio0.8
Debt/Equity0.0
ROA-20.9%
ROE-25.7%
Cash conversion28.0%
CapEx/Revenue0.0%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskLow
  • No immediate filing-based liquidity or dilution flags were detected.
Industry benchmarks
Activity: Advertising & Marketing · cohort 1 companies
MetricB90Activity
Op margin-48.7%2.0% medp25 2.0% · p75 2.0%bottom quartile
Net margin-48.3%-8.4% medp25 -8.4% · p75 -8.4%bottom quartile
Gross margin38.7% medp25 21.3% · p75 60.2%
CapEx / revenue0.0%0.8% medp25 0.8% · p75 0.8%bottom quartile
Debt / equity0.0%354.4% medp25 354.4% · p75 354.4%bottom quartile
Observations
IR observations
Mean EPS estimate0.00 EUR
Last actual EPS0.00 EUR
Mean revenue estimate7,100,000 EUR
Last actual revenue3,522,000 EUR
Mean EBIT estimate1,100,000 EUR
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-02 02:57 UTC#622c0b34
Market quoteclose EUR 1.95 · shares 0.44B diluted
no public URL
2026-05-02 02:57 UTC#a222a819
Source: analysis-pipeline (hybrid)Generated: 2026-05-02 02:59 UTCJob: 9300695d