BHG Group AB (BHG)

Profile

TickerBHG

RICBHGF.ST

ISINSE0010948588

IssuerBHG Group AB

SectorConsumer Discretionary

IndustrySpecialty Retail

Sub-industryOnline Services

HeadquartersMalmo, Sweden

Country of issuerSweden

Founded2016-09-21

Employees1,347

Total share float164,028,199

Holders (C/S)11,188

AuditorOhrlings PricewaterhouseCoopers AB

CEO / managementMr. Christian Bubenheim

Business Description

BHG Group AB, formerly Bygghemma Group First AB, is a Sweden-based online provider of home improvement products. The Company’s operations comprise two segments: DIY and Home furnishing. The DIY segment includes do it yourself products for home and garden improvement. It comprises such online stores as bygghemma.se, netrauta.fi, taloon.com, frishop.dk, badshop.se, talotarvike.com, stonefactory.se, golvpoolen.se, lindstromsbad.se, vitvaruexperten.se, tvexperten.se, among others, as well as showrooms. The Home furnishing segment sells furniture and decor. It includes such online stores as trademax.se, chilli.se, kodin.fi, furniturebox.se, myhomemobler.dk and wegot.se, among others, as well as showrooms. The Company operates in Sweden, Finland, Norway and Denmark.

ESG · Risk Indicators

Controversies score100.0

Governance pillar52.5

Social pillar63.9

Insider trading score—

Industry Substrate · Internet Services & Infrastructure

Signals to watch

Geopolitical drivers

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Industry KPIs

Full Analysis Pending

Detailed financial analysis, valuation snapshot, multi-period history, and AI narrative are pending — generated when this company is included in the next analysis batch. Profile data above is point-in-time as of 2026-04-30.