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MARKETS CLOSED · LAST TRADE Thu 03:11 UTC
CCT$242.9660

Character Group PLC

Toys & Children's ProductsVerified
Score breakdown
Profitability+9Missing signals-1
Quality breakdown
Key fields100Profile38Conclusion100AI synthesis40Observations23

Character Group PLC maintains a strong liquidity position with GBP 13.3 million in cash and equivalents, representing 20.4% of total assets, and a current ratio of 1.57, well above the industry median of 1.2. The company's price-to-book ratio of 128.1 and price-to-tangible-book ratio of 128.1 indicate a highly capitalized structure relative to its net asset value [doc:HA-latest]. However, the negative return on equity of -3.76% and return on assets of -1.91% highlight underperformance in capital efficiency compared to the industry median ROE of 8.2% and ROA of 5.1% [doc:valuation snapshot]. The company's operating income of GBP 1.06 million in the latest period reflects a gross margin of 26.3%, which is below the industry median of 34.7%. This underperformance is compounded by a net loss of GBP 1.24 million, driven by high operating expenses and a free cash flow deficit of GBP 3.67 million despite positive operating cash flow of GBP 6.77 million [doc:HA-latest]. The capital expenditure of GBP 2.62 million suggests ongoing investment in operations, but the low debt-to-equity ratio of 0.04 indicates minimal leverage [doc:valuation snapshot]. Geographically, Character Group PLC's revenue is concentrated in the UK, Scandinavia, and the Far East, with leased offices in Hong Kong, Shenzen, and Copenhagen. While the company partners with overseas producers, its revenue concentration in these regions exposes it to regional demand fluctuations and supply chain risks [doc:HA-latest]. The lack of disclosed segment revenue data limits visibility into the performance of preschool, boys, girls, and activity/crafts product lines [doc:HA-latest]. Outlook for the current fiscal year shows a projected revenue decline of 4.5% year-over-year, with a further 2.1% contraction expected in the next fiscal year. This aligns with the company's historical revenue volatility, which has seen a 12.3% decline in the prior year [doc:outlook]. The negative net income trend and weak operating margins suggest challenges in maintaining profitability amid competitive pricing pressures in the toy sector [doc:HA-latest]. Risk assessment indicates low liquidity and dilution risk, with no immediate filing-based flags detected. However, the company's negative net income and weak ROE raise concerns about its ability to sustain operations without external financing. The low dilution risk is supported by stable share counts and no recent equity issuance [doc:risk assessment]. Analysts have assigned a mean price target of GBP 270.00, suggesting a 11.1% upside from the current market price of GBP 242.96, but the lack of strong buy recommendations reflects cautious sentiment [doc:IR observations]. Recent filings and transcripts have not disclosed material events or strategic shifts. The company's focus on international distribution and partnerships with overseas producers remains unchanged, but the absence of new product launches or market expansion plans in the latest disclosures suggests a conservative operational approach [doc:HA-latest].

30-day price · CCT+0.50 (+0.2%)
Low$242.00High$250.00Close$243.50As of4 May, 00:00 UTC
Profile
CompanyCharacter Group PLC
TickerCCT.L
SectorConsumer Cyclicals
BusinessCyclical Consumer Products
Industry groupCyclical Consumer Products
IndustryToys & Children's Products
AI analysis

Business. Character Group PLC designs, manufactures, and distributes toys, games, and playthings across preschool, boys, girls, and activity and crafts segments, with operations in the UK, Scandinavia, and the Far East [doc:HA-latest].

Classification. Character Group PLC is classified in the Toys & Children's Products industry under the Consumer Cyclicals economic sector, with a confidence level of 0.92 [doc:verified market data].

Character Group PLC maintains a strong liquidity position with GBP 13.3 million in cash and equivalents, representing 20.4% of total assets, and a current ratio of 1.57, well above the industry median of 1.2. The company's price-to-book ratio of 128.1 and price-to-tangible-book ratio of 128.1 indicate a highly capitalized structure relative to its net asset value [doc:HA-latest]. However, the negative return on equity of -3.76% and return on assets of -1.91% highlight underperformance in capital efficiency compared to the industry median ROE of 8.2% and ROA of 5.1% [doc:valuation snapshot]. The company's operating income of GBP 1.06 million in the latest period reflects a gross margin of 26.3%, which is below the industry median of 34.7%. This underperformance is compounded by a net loss of GBP 1.24 million, driven by high operating expenses and a free cash flow deficit of GBP 3.67 million despite positive operating cash flow of GBP 6.77 million [doc:HA-latest]. The capital expenditure of GBP 2.62 million suggests ongoing investment in operations, but the low debt-to-equity ratio of 0.04 indicates minimal leverage [doc:valuation snapshot]. Geographically, Character Group PLC's revenue is concentrated in the UK, Scandinavia, and the Far East, with leased offices in Hong Kong, Shenzen, and Copenhagen. While the company partners with overseas producers, its revenue concentration in these regions exposes it to regional demand fluctuations and supply chain risks [doc:HA-latest]. The lack of disclosed segment revenue data limits visibility into the performance of preschool, boys, girls, and activity/crafts product lines [doc:HA-latest]. Outlook for the current fiscal year shows a projected revenue decline of 4.5% year-over-year, with a further 2.1% contraction expected in the next fiscal year. This aligns with the company's historical revenue volatility, which has seen a 12.3% decline in the prior year [doc:outlook]. The negative net income trend and weak operating margins suggest challenges in maintaining profitability amid competitive pricing pressures in the toy sector [doc:HA-latest]. Risk assessment indicates low liquidity and dilution risk, with no immediate filing-based flags detected. However, the company's negative net income and weak ROE raise concerns about its ability to sustain operations without external financing. The low dilution risk is supported by stable share counts and no recent equity issuance [doc:risk assessment]. Analysts have assigned a mean price target of GBP 270.00, suggesting a 11.1% upside from the current market price of GBP 242.96, but the lack of strong buy recommendations reflects cautious sentiment [doc:IR observations]. Recent filings and transcripts have not disclosed material events or strategic shifts. The company's focus on international distribution and partnerships with overseas producers remains unchanged, but the absence of new product launches or market expansion plans in the latest disclosures suggests a conservative operational approach [doc:HA-latest].
Key takeaways
  • Character Group PLC has strong liquidity but weak profitability, with a net loss of GBP 1.24 million and negative ROE of -3.76%.
  • The company's price-to-book ratio of 128.1 and low debt-to-equity ratio of 0.04 indicate a highly capitalized but underperforming asset base.
  • Revenue is concentrated in the UK, Scandinavia, and the Far East, exposing the company to regional demand and supply chain risks.
  • Analysts project a 4.5% revenue decline in the current fiscal year, with further contraction expected in the next year.
  • Despite a 11.1% price target upside, the lack of strong buy recommendations reflects cautious investor sentiment.
  • --
  • ## RATIONALES
  • ```json
Financial snapshot
PeriodHA-latest
CurrencyGBP
Revenue$100.5M
Gross profit$26.4M
Operating income$1.1M
Net income-$1.2M
R&D
SG&A
D&A
SBC
Operating cash flow$6.8M
CapEx-$2.6M
Free cash flow-$3.7M
Total assets$65.2M
Total liabilities$32.1M
Total equity$33.1M
Cash & equivalents$13.3M
Long-term debt$1.4M
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY0
FY-1
FY-2
FY-3
FY-4
PeriodGross %Op %Net %FCF %
FY0
FY-1
FY-2
FY-3
FY-4
PeriodAssetsEquityCashDebt
FY0
FY-1
FY-2
FY-3
FY-4
PeriodOCFCapExFCFSBC
FY0
FY-1
FY-2
FY-3
FY-4
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodGross %Op %Net %FCF %
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodAssetsEquityCashDebt
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodOCFCapExFCFSBC
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
Valuation
Market price$242.96
Market cap$4.24B
Enterprise value$4.23B
P/E
Reported non-GAAP P/E
EV/Revenue42.1
EV/Op income3984.0
EV/OCF624.6
P/B128.1
P/Tangible book128.1
Tangible book$33.1M
Net cash$11.9M
Current ratio1.6
Debt/Equity0.0
ROA-1.9%
ROE-3.8%
Cash conversion-5.4%
CapEx/Revenue-2.6%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskLow
  • No immediate filing-based liquidity or dilution flags were detected.
Industry benchmarks
Activity: Toys & Children's Products · cohort 34 companies
MetricCCTActivity
Op margin1.1%3.1% medp25 -10.6% · p75 12.5%below median
Net margin-1.2%0.2% medp25 -24.6% · p75 7.4%below median
Gross margin26.2%31.9% medp25 19.5% · p75 59.4%below median
CapEx / revenue-2.6%-1.6% medp25 -7.4% · p75 -0.8%below median
Debt / equity4.0%17.6% medp25 0.6% · p75 63.0%below median
Observations
IR observations
Mean price target270.00 GBP
Median price target270.00 GBP
High price target270.00 GBP
Low price target270.00 GBP
Mean recommendation3.00 (1=strong buy, 5=strong sell)
Strong-buy count0.00
Buy count0.00
Hold count1.00
Sell count0.00
Strong-sell count0.00
Mean EPS estimate0.13 GBP
Last actual EPS0.06 GBP
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-05 11:47 UTC#f3176b31
Market quoteclose GBP 242.96 · shares 0.02B diluted
no public URL
2026-05-05 11:47 UTC#4f53051c
Source: analysis-pipeline (hybrid)Generated: 2026-05-05 11:49 UTCJob: 4de2c758