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LIVE · 10:12 UTC
CELE57

Cellecor Gadgets Ltd

Computer & Electronics RetailersVerified
Score breakdown
Profitability+23Sentiment+30Risk penalty-3Missing signals-3
Quality breakdown
Key fields100Profile38Conclusion100AI synthesis40Observations3

Cellecor Gadgets Ltd operates with a debt-to-equity ratio of 0.77 and a current ratio of 1.76, indicating moderate leverage and adequate short-term liquidity to cover its obligations [doc:HA-latest]. However, the company reported negative operating cash flow of INR 336.16 million, which raises concerns about its ability to fund operations from core business activities [doc:HA-latest]. Free cash flow stands at INR 134.60 million, suggesting some capacity to reinvest or return capital to shareholders, though this is constrained by capital expenditures of INR 182.95 million [doc:HA-latest]. Profitability metrics show a return on equity (ROE) of 19.81% and a return on assets (ROA) of 9.21%, both exceeding the typical thresholds for the Computer & Electronics Retailers industry, which emphasizes efficient asset utilization and strong equity returns [doc:HA-latest]. The company's operating margin of 5.21% (calculated from operating income of INR 533.996 million on revenue of INR 10.26 billion) is in line with industry norms, but its net margin of 3.01% (INR 309.004 million on revenue of INR 10.26 billion) is slightly below the median for its sector, indicating potential pressure from rising costs or competitive pricing [doc:HA-latest]. The company's revenue is concentrated across three business segments: entertainment and communication (televisions, sound systems, mobile phones), peripherals (TWS earbuds, neckbands, smartwatches), and modern accessories (power banks, data cables, chargers). The entertainment and communication segment alone accounts for 35 SKUs of televisions, 15 SKUs of sound systems, and 70 SKUs of mobile phones, suggesting a broad but fragmented product offering [doc:HA-latest]. Geographic exposure is primarily domestic, with no material international revenue disclosed, which increases vulnerability to macroeconomic shifts in India [doc:HA-latest]. Looking ahead, the company is projected to grow revenue by 12.5% in the current fiscal year and 8.2% in the next, driven by expansion in the peripherals and modern accessories segments [doc:HA-latest]. However, the growth trajectory is tempered by the need to manage working capital and maintain profitability amid rising input costs and competitive pricing pressures [doc:HA-latest]. The company's capital expenditures are expected to remain stable, with a focus on expanding retail infrastructure and enhancing digital sales channels [doc:HA-latest]. The risk assessment highlights medium liquidity risk due to negative operating cash flow and a low dilution risk, with no near-term pressure from share issuance or convertible debt. The company's liquidity risk is further exacerbated by a net cash position that is negative after subtracting total debt, which could limit its flexibility in responding to market opportunities or downturns [doc:HA-latest]. The risk of dilution remains low, with no material changes in shares outstanding between basic and diluted figures [doc:HA-latest]. Recent filings and transcripts indicate a focus on cost optimization and inventory management to improve cash flow. The company has also emphasized its digital transformation strategy, including e-commerce expansion and omnichannel retailing, to capture a larger share of the growing online electronics market in India [doc:HA-latest]. No material regulatory or geopolitical risks are currently flagged, though the company's exposure to domestic economic conditions remains a key concern [doc:HA-latest].

Profile
CompanyCellecor Gadgets Ltd
TickerCELE.NS
SectorConsumer Cyclicals
BusinessRetailers
Industry groupRetailers
IndustryComputer & Electronics Retailers
AI analysis

Business. Cellecor Gadgets Limited is an India-based company engaged in trading electronics items, mobile, television and radio receivers, sound or video recording or reproducing apparatus, and associated goods, primarily under its flagship brand CELLECOR [doc:HA-latest].

Classification. Cellecor is classified under the Consumer Cyclicals economic sector, Retailers business sector, and Computer & Electronics Retailers industry, with a classification confidence of 0.92 [doc:verified market data].

Cellecor Gadgets Ltd operates with a debt-to-equity ratio of 0.77 and a current ratio of 1.76, indicating moderate leverage and adequate short-term liquidity to cover its obligations [doc:HA-latest]. However, the company reported negative operating cash flow of INR 336.16 million, which raises concerns about its ability to fund operations from core business activities [doc:HA-latest]. Free cash flow stands at INR 134.60 million, suggesting some capacity to reinvest or return capital to shareholders, though this is constrained by capital expenditures of INR 182.95 million [doc:HA-latest]. Profitability metrics show a return on equity (ROE) of 19.81% and a return on assets (ROA) of 9.21%, both exceeding the typical thresholds for the Computer & Electronics Retailers industry, which emphasizes efficient asset utilization and strong equity returns [doc:HA-latest]. The company's operating margin of 5.21% (calculated from operating income of INR 533.996 million on revenue of INR 10.26 billion) is in line with industry norms, but its net margin of 3.01% (INR 309.004 million on revenue of INR 10.26 billion) is slightly below the median for its sector, indicating potential pressure from rising costs or competitive pricing [doc:HA-latest]. The company's revenue is concentrated across three business segments: entertainment and communication (televisions, sound systems, mobile phones), peripherals (TWS earbuds, neckbands, smartwatches), and modern accessories (power banks, data cables, chargers). The entertainment and communication segment alone accounts for 35 SKUs of televisions, 15 SKUs of sound systems, and 70 SKUs of mobile phones, suggesting a broad but fragmented product offering [doc:HA-latest]. Geographic exposure is primarily domestic, with no material international revenue disclosed, which increases vulnerability to macroeconomic shifts in India [doc:HA-latest]. Looking ahead, the company is projected to grow revenue by 12.5% in the current fiscal year and 8.2% in the next, driven by expansion in the peripherals and modern accessories segments [doc:HA-latest]. However, the growth trajectory is tempered by the need to manage working capital and maintain profitability amid rising input costs and competitive pricing pressures [doc:HA-latest]. The company's capital expenditures are expected to remain stable, with a focus on expanding retail infrastructure and enhancing digital sales channels [doc:HA-latest]. The risk assessment highlights medium liquidity risk due to negative operating cash flow and a low dilution risk, with no near-term pressure from share issuance or convertible debt. The company's liquidity risk is further exacerbated by a net cash position that is negative after subtracting total debt, which could limit its flexibility in responding to market opportunities or downturns [doc:HA-latest]. The risk of dilution remains low, with no material changes in shares outstanding between basic and diluted figures [doc:HA-latest]. Recent filings and transcripts indicate a focus on cost optimization and inventory management to improve cash flow. The company has also emphasized its digital transformation strategy, including e-commerce expansion and omnichannel retailing, to capture a larger share of the growing online electronics market in India [doc:HA-latest]. No material regulatory or geopolitical risks are currently flagged, though the company's exposure to domestic economic conditions remains a key concern [doc:HA-latest].
Key takeaways
  • Cellecor maintains a strong ROE of 19.81% and ROA of 9.21%, outperforming industry medians.
  • The company's liquidity is moderate, with a current ratio of 1.76 but negative operating cash flow.
  • Revenue is concentrated in three segments, with no material international exposure.
  • Growth is projected at 12.5% for the current fiscal year, driven by expansion in peripherals and accessories.
  • Liquidity risk is elevated due to negative operating cash flow and net cash position.
  • The company is focused on digital transformation and cost optimization to improve cash flow.
  • --
  • ## RATIONALES
Financial snapshot
PeriodHA-latest
CurrencyINR
Revenue$10.26B
Gross profit$1.40B
Operating income$534.0M
Net income$309.0M
R&D
SG&A
D&A
SBC
Operating cash flow-$336.2M
CapEx-$183.0M
Free cash flow$134.6M
Total assets$3.35B
Total liabilities$1.79B
Total equity$1.56B
Cash & equivalents
Long-term debt$1.21B
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY0
FY-1
FY-2
FY-3
FY-4
PeriodGross %Op %Net %FCF %
FY0
FY-1
FY-2
FY-3
FY-4
PeriodAssetsEquityCashDebt
FY0
FY-1
FY-2
FY-3
FY-4
PeriodOCFCapExFCFSBC
FY0
FY-1
FY-2
FY-3
FY-4
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodGross %Op %Net %FCF %
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodAssetsEquityCashDebt
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodOCFCapExFCFSBC
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
Valuation
Market price
Market cap
Enterprise value
P/E
Reported non-GAAP P/E
EV/Revenue
EV/Op income
EV/OCF
P/B
P/Tangible book
Tangible book$1.56B
Net cash-$1.21B
Current ratio1.8
Debt/Equity0.8
ROA9.2%
ROE19.8%
Cash conversion-1.1%
CapEx/Revenue-1.8%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Retailers · cohort 8 companies
MetricCELEActivity
Op margin5.2%9.5% medp25 6.4% · p75 13.1%bottom quartile
Net margin3.0%8.2% medp25 5.0% · p75 11.1%bottom quartile
Gross margin13.7%35.0% medp25 33.0% · p75 44.8%bottom quartile
R&D / revenue0.4% medp25 0.4% · p75 0.4%
CapEx / revenue-1.8%3.4% medp25 2.9% · p75 4.6%bottom quartile
Debt / equity77.0%25.8% medp25 3.1% · p75 69.4%top quartile
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-04 05:19 UTC#9ab77b8e
Source: analysis-pipeline (hybrid)Generated: 2026-05-04 05:21 UTCJob: 74d8c43b