Cray.Ns
Crayon Limited provides digital marketing and advertising services, including content creation, social media management, and digital strategy consulting, primarily serving clients in the technology and consumer sectors.
Business. Crayon Limited provides digital marketing and advertising services, including content creation, social media management, and digital strategy consulting, primarily serving clients in the technology and consumer sectors.
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- Macro
- Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
- Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
- Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
- Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
- Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
- Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
- Macro & political
- ElectionSE Swedish Election2026-09-14 · SE
- ElectionUS U.S. Midterms2026-11-03 · US
- ElectionFR French Legislative2027-06-01 · FR
Pre-earnings brief
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Synthesis
Crayon Limited provides digital marketing and advertising services, including content creation, social media management, and digital strategy consulting, primarily serving clients in the technology and consumer sectors.
Crayon's capital structure is characterized by a low debt-to-equity ratio of 0.05, indicating a conservative leverage profile. The company's liquidity position is assessed as medium, with a current ratio of 1.97, suggesting it can cover short-term obligations but with limited excess cash. Free cash flow of INR 81.69 million supports operational flexibility, though cash and equivalents are minimal at INR 281,000.
Profitability metrics show a return on equity of 9.36% and a return on assets of 5.12%, both below the industry median for Advertising & Marketing firms. The operating margin of 2.41% (calculated from operating income of INR 56.36 million on revenue of INR 2.34 billion) is also below the sector average, indicating room for improvement in cost control and pricing power.
Geographically, Crayon's revenue is concentrated in India, with no material international operations disclosed. Segment-wise, the company operates as a single reporting unit, with no material diversification across product lines or client industries. This concentration increases exposure to domestic economic cycles and regulatory shifts.
The company's growth trajectory is modest, with revenue of INR 2.34 billion in the latest period. Outlook data is not available for forward-looking revenue projections, but historical growth rates suggest a stable but non-accelerating trend. Capex of INR 55.64 million was negative, indicating asset disposals or reduced investment in physical infrastructure.
Risk factors include a net cash position that is negative after subtracting total debt, signaling potential liquidity constraints. The dilution risk is assessed as low, with no near-term pressure from share issuance or convertible debt. However, the company's reliance on a single domestic market and limited diversification pose medium-term strategic risks.
Recent events include the filing of the latest financial results, which show a net income of INR 109.4 million. No material earnings call transcripts or regulatory filings have been disclosed in the past quarter that would suggest a material shift in strategy or risk profile.
- Crayon maintains a conservative capital structure with low leverage and a current ratio of 1.97.
- Profitability metrics (ROE, ROA) are below industry medians, indicating underperformance in asset utilization and equity returns.
- The company's geographic and segment concentration increases exposure to domestic economic and regulatory risks.
- Free cash flow is positive but limited, with no material international expansion or diversification evident in the latest disclosures.
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- Net cash is negative after subtracting total debt.
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- CRAY.NS Market data — financials · 2026-05-27