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LIVE · 10:02 UTC
Companies/Consumer Discretionary/EQ
EQ$0.9656

EQ Inc

Advertising & MarketingVerified
Score breakdown
Valuation+1Profitability+12Sentiment+30Risk penalty-3Missing signals-2
Quality breakdown
Key fields100Profile38Conclusion97AI synthesis40Observations3

EQ Inc. operates with a capital structure that shows a negative total equity of CAD -2,345,000 and a debt-to-equity ratio of -0.82, indicating a leveraged position with liabilities exceeding assets [doc:HA-latest]. The company's liquidity is assessed as medium, with a current ratio of 0.53, suggesting limited short-term liquidity to cover immediate obligations [doc:HA-latest]. Despite a negative net income of CAD -1,405,000, the company reported positive operating cash flow of CAD 781,000, which may support ongoing operations [doc:HA-latest]. Profitability metrics show a return on equity of 0.5991 and a negative return on assets of -0.3131, indicating that the company is not generating returns that exceed its cost of capital [doc:HA-latest]. Gross profit of CAD 4,344,000 represents 43% of revenue, which is below the typical gross margin for SaaS companies in the Advertising & Marketing industry, suggesting potential inefficiencies or competitive pricing pressures [doc:HA-latest]. The company's revenue is derived from its SaaS platforms, including Clear Lake, Paymi, and ATOM, with no disclosed geographic revenue concentration. However, the lack of geographic diversification data raises questions about potential regional exposure risks [doc:HA-latest]. The company's operating income is negative, at CAD -1,166,000, and its free cash flow is also negative at CAD -1,368,000, indicating that the company is not generating sufficient cash to fund operations and capital expenditures [doc:HA-latest]. Looking ahead, the company's growth trajectory is uncertain, with no specific revenue growth projections provided in the outlook. The capital expenditure of CAD -605,000 suggests ongoing investment in infrastructure, but the negative free cash flow indicates that these investments are not yet generating positive returns [doc:HA-latest]. The company's risk assessment highlights a key flag of negative net cash after subtracting total debt, which could limit its ability to fund operations or pursue growth opportunities [doc:HA-latest]. Recent events include the continued development and deployment of its SaaS platforms, with no material changes in business operations or financial position disclosed in the latest filings. The company remains focused on leveraging data analytics and AI to drive customer insights and marketing effectiveness [doc:HA-latest].

30-day price · EQ+0.02 (+2.1%)
Low$0.92High$0.96Close$0.96As of4 May, 00:00 UTC
Profile
CompanyEQ Inc
TickerEQ.V
SectorConsumer Cyclicals
BusinessCyclical Consumer Services
Industry groupCyclical Consumer Services
IndustryAdvertising & Marketing
AI analysis

Business. EQ Inc. provides SaaS platforms that enable businesses to understand, predict, and influence customer behavior through data analytics, machine learning, and AI, generating revenue primarily from subscription-based services and cloud-based marketing solutions [doc:HA-latest].

Classification. EQ Inc. is classified under the Advertising & Marketing industry within the Cyclical Consumer Services business sector of the Consumer Cyclicals economic sector, with a classification confidence of 0.92 [doc:verified market data].

EQ Inc. operates with a capital structure that shows a negative total equity of CAD -2,345,000 and a debt-to-equity ratio of -0.82, indicating a leveraged position with liabilities exceeding assets [doc:HA-latest]. The company's liquidity is assessed as medium, with a current ratio of 0.53, suggesting limited short-term liquidity to cover immediate obligations [doc:HA-latest]. Despite a negative net income of CAD -1,405,000, the company reported positive operating cash flow of CAD 781,000, which may support ongoing operations [doc:HA-latest]. Profitability metrics show a return on equity of 0.5991 and a negative return on assets of -0.3131, indicating that the company is not generating returns that exceed its cost of capital [doc:HA-latest]. Gross profit of CAD 4,344,000 represents 43% of revenue, which is below the typical gross margin for SaaS companies in the Advertising & Marketing industry, suggesting potential inefficiencies or competitive pricing pressures [doc:HA-latest]. The company's revenue is derived from its SaaS platforms, including Clear Lake, Paymi, and ATOM, with no disclosed geographic revenue concentration. However, the lack of geographic diversification data raises questions about potential regional exposure risks [doc:HA-latest]. The company's operating income is negative, at CAD -1,166,000, and its free cash flow is also negative at CAD -1,368,000, indicating that the company is not generating sufficient cash to fund operations and capital expenditures [doc:HA-latest]. Looking ahead, the company's growth trajectory is uncertain, with no specific revenue growth projections provided in the outlook. The capital expenditure of CAD -605,000 suggests ongoing investment in infrastructure, but the negative free cash flow indicates that these investments are not yet generating positive returns [doc:HA-latest]. The company's risk assessment highlights a key flag of negative net cash after subtracting total debt, which could limit its ability to fund operations or pursue growth opportunities [doc:HA-latest]. Recent events include the continued development and deployment of its SaaS platforms, with no material changes in business operations or financial position disclosed in the latest filings. The company remains focused on leveraging data analytics and AI to drive customer insights and marketing effectiveness [doc:HA-latest].
Key takeaways
  • EQ Inc. is operating with a negative net income and free cash flow, indicating financial stress and potential need for external financing.
  • The company's return on equity is positive, but return on assets is negative, suggesting that asset utilization is inefficient.
  • The company's liquidity position is weak, with a current ratio below 1 and negative net cash after debt.
  • The company's growth is not yet translating into positive cash flow, and capital expenditures are not yet yielding returns.
  • The company's business model is centered on SaaS platforms, but the lack of geographic diversification data raises potential exposure risks.
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  • # RATIONALES
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Financial snapshot
PeriodHA-latest
CurrencyCAD
Revenue$10.1M
Gross profit$4.3M
Operating income-$1.2M
Net income-$1.4M
R&D—
SG&A—
D&A—
SBC—
Operating cash flow$781.0k
CapEx-$605.0k
Free cash flow-$1.4M
Total assets$4.5M
Total liabilities$6.8M
Total equity-$2.3M
Cash & equivalents—
Long-term debt$1.9M
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
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Quarterly history (last 4)
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PeriodGross %Op %Net %FCF %
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PeriodAssetsEquityCashDebt
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PeriodOCFCapExFCFSBC
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Valuation
Market price$0.96
Market cap$66.7M
Enterprise value$68.6M
P/E—
Reported non-GAAP P/E—
EV/Revenue6.8
EV/Op income—
EV/OCF87.8
P/B—
P/Tangible book—
Tangible book-$2.3M
Net cash-$1.9M
Current ratio0.5
Debt/Equity-0.8
ROA-31.3%
ROE59.9%
Cash conversion-56.0%
CapEx/Revenue-6.0%
SBC/Revenue—
Asset intensity—
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Advertising & Marketing · cohort 1 companies
MetricEQActivity
Op margin-11.5%2.0% medp25 2.0% · p75 2.0%bottom quartile
Net margin-13.9%-8.4% medp25 -8.4% · p75 -8.4%bottom quartile
Gross margin43.0%39.1% medp25 21.0% · p75 60.6%above median
CapEx / revenue-6.0%0.8% medp25 0.8% · p75 0.8%bottom quartile
Debt / equity-82.0%354.4% medp25 354.4% · p75 354.4%bottom quartile
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-05 07:46 UTC#88dfbf8a
Market quoteclose CAD 0.96 · shares 0.07B diluted
no public URL
2026-05-05 07:46 UTC#8aefca5c
Source: analysis-pipeline (hybrid)Generated: 2026-05-05 07:47 UTCJob: 530ba341