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FENG.K NYSE Diversified Advertising & Marketing Services

Phoenix New Media Ltd

$1,70
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Mcap
20,4M USD
P/E
EV / Rev
Div yield
Op margin
-4,5 %
ROE
0,0 %
Net margin
0,0 %
Debt / equity
Beta
52w range
Volume
16
Day range
$1,67–$1,68
Prev close
$1,68
Open
$1,67
Next earnings
Ex-dividend
TR 1Y
About

Phoenix New Media Ltd operates in the advertising and marketing industry, generating revenue primarily through digital media and advertising services.

Business. Phoenix New Media Ltd (NYSE: FENG.K) is a media company operating in the Advertising & Marketing industry within the Consumer Cyclicals sector. The firm generates revenue through a subscription-based model, with key performance indicators including streaming subscriber growth, average revenue per user, and advertising revenue. The company is headquartered in China and is primarily listed on the New York Stock Exchange. Specific details regarding operating segments and geographic revenue mix are not disclosed in the available data.

Classification99 %
SectorConsumer Discretionary
Industry groupDiversified Advertising & Marketing Services
Generated · model-assisted
Sell-side consensus
consensus pending
— buy— hold— sell
Avg 12m price target
Upcoming events
— missing data
See all catalysts →

At a glance

Score
not yet scored
Valuation
valuation pending
Analysts
not yet wired
Ownership
UBS Financial Services, Inc.
largest disclosed fund holder
Profitability
0,0 %
return on equity
Quality
not yet scored

What drives this business

The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.

— missing data

News & coverage

0
  • No recent newsroom coverage mentioning FENG.
  • Sector rotation

    Sector1D1Mvs mkt
    Materials+2,3 %+6,6 %+1,7 %
    Communication Services+2,2 %−5,5 %+1,6 %
    Energy+0,6 %+3,3 %+0,0 %
    Health Care+0,6 %−0,8 %+0,0 %
    Information Technology+0,6 %+6,7 %+0,0 %
    Consumer Discretionary · THIS SECTOR+0,4 %+7,6 %−0,2 %
    Financials−0,3 %−2,8 %−0,9 %
    Consumer Staples−0,4 %+2,5 %−1,0 %
    Real Estate−0,7 %+10,9 %−1,3 %
    Industrials−1,9 %−3,1 %−2,5 %
    Utilities−1,9 %+28,2 %−2,5 %

    Developing storylines

    No tracked sagas currently linked to FENG.K. Browse all sagas →

    Analysis

    AI analysis
    Generated · analysis pipeline · tier hybrid · as of 2026-08-04 ↑ At a glance

    Opportunity

    — missing data

    Upcoming catalysts

    Scheduled public events. Informational only — not investment advice.

    • Macro
    • Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
    • Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
    • Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
    • Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
    • Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
    • Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
    • Macro & political
    • ElectionSE Swedish Election2026-09-14 · SE
    • ElectionUS U.S. Midterms2026-11-03 · US
    • ElectionFR French Legislative2027-06-01 · FR

    Pre-earnings brief

    — missing data

    Signals & dispatch

    peak dispatch · —

    Composite-score breakdown

    Synthesis

    Business

    Phoenix New Media Ltd (NYSE: FENG.K) is a media company operating in the Advertising & Marketing industry within the Consumer Cyclicals sector. The firm generates revenue through a subscription-based model, with key performance indicators including streaming subscriber growth, average revenue per user, and advertising revenue. The company is headquartered in China and is primarily listed on the New York Stock Exchange. Specific details regarding operating segments and geographic revenue mix are not disclosed in the available data.

    Classification99 %
    SectorConsumer Discretionary
    Industry groupDiversified Advertising & Marketing Services
    AI synthesis
    GENERATED

    Phoenix New Media Ltd exhibits a strong liquidity position, with a current ratio of 2.85 and cash and equivalents amounting to CNY 537.55 million, which is significantly higher than the industry median. The company's price-to-book ratio is 0.02, indicating that the market value is well below the book value, which may suggest undervaluation or concerns about asset quality.

    The company's profitability metrics are weak, with a net income of CNY 336,000 and a return on equity of 0.0003, both of which are below the industry median. The operating income is negative at CNY -34.38 million, indicating operational challenges. The gross profit margin is 48.9%, which is relatively high but not sufficient to offset the operating losses.

    Phoenix New Media Ltd's revenue is concentrated in a single segment, with no disclosed geographic diversification. This concentration increases the risk associated with market fluctuations in the advertising and marketing industry. The company's revenue is primarily derived from digital media and advertising services, with no significant diversification into other product lines or geographic regions.

    The company's growth trajectory is uncertain, with no significant revenue growth reported in the latest financial period. The outlook for the current fiscal year does not indicate a substantial improvement in revenue or profitability. The company's operating income is expected to remain negative, and there are no indications of a turnaround in the near term.

    The risk assessment indicates low liquidity and dilution risks, with no immediate filing-based flags detected. The company's debt-to-equity ratio is 0.0, suggesting a conservative capital structure. However, the negative operating income and low profitability metrics indicate potential financial instability. The company has not made any recent adjustments to its valuation, and there are no signs of imminent dilution.

    Recent events and filings do not indicate any significant changes in the company's operations or financial strategy. The company's ESG scores suggest moderate social and governance performance, with a high ESG controversies score indicating potential reputational risks. There are no recent transcripts or filings that suggest a strategic shift or major operational changes.

    Key takeaways
    • Phoenix New Media Ltd has a strong liquidity position with a current ratio of 2.85 and significant cash reserves.
    • The company's profitability is weak, with a negative operating income and low return on equity.
    • Revenue is concentrated in a single segment, increasing exposure to market fluctuations.
    • The company's growth trajectory is uncertain, with no significant revenue growth reported.
    • The risk assessment indicates low liquidity and dilution risks, but the financial instability is a concern.

    Bull / Bear case

    Generated · model-assisted
    — missing data

    In focus — financials by report

    Valuation

    Market price
    $1,70
    Market cap
    $20.4M
    Enterprise value
    -$517.1M
    P/E
    Non-GAAP P/E
    EV / Revenue
    EV / Op income
    EV / OCF
    P / B
    0.0x
    P / Tangible book
    0.0x
    Tangible book
    $1.17B
    Net cash
    $537.5M
    Current ratio
    2.9
    Debt / equity
    ROA
    0.0%
    ROE
    0.0%
    Cash conversion
    CapEx / revenue
    SBC / revenue
    Dilution ratio
    0.0%

    Revenue by segment

    Market share

    INDUSTRYSEGMENTCOMPANYConsumer CyclicalsIndustryDiversified Advertising & Marketing Services47,5B node revenueWPP 37,7%OMC 36,4%NIQ 8,8%STGW 6,1%THRY 1,6%MGNI 1,5%TSQ 0,9%FORR 0,8%Other 6,0%
    Source: company disclosures · own-taxonomy revenue-covered setFENG 0,2% · rank #21 of 36

    Business relationships

    — missing data

    Supply chain

    — missing data

    Peer comparison

    Peer comparison8 peers · vs FENG · multiples and returns
    WP
    WPP
    Wpp PLC
    P/E
    vs self
    Div yield
    vs self
    ROE
    vs self
    OM
    OMC
    Omnicom Group
    $79,27
    23,7B USD
    P/E
    vs self
    Div yield
    3,8 %
    vs self
    ROE
    -0,6 %
    -0,6 vs self
    NI
    NIQ
    NIQ Global Intelligence plc
    P/E
    vs self
    Div yield
    vs self
    ROE
    vs self
    ST
    STGW
    Stagwell Inc
    $8,67
    2,3B USD
    P/E
    63,2x
    +2,4 vs self
    Div yield
    vs self
    ROE
    3,8 %
    +3,8 vs self
    TH
    THRY
    Thryv Holdings Inc
    $4,26
    188,9M USD
    P/E
    26,3x
    -34,5 vs self
    Div yield
    vs self
    ROE
    3,0 %
    +3,0 vs self
    MG
    MGNI
    MAGNITE, INC.
    $19,70
    2,8B USD
    P/E
    13,1x
    -47,7 vs self
    Div yield
    vs self
    ROE
    15,7 %
    +15,7 vs self
    TS
    TSQ
    Townsquare Media Inc
    $6,08
    107,7M USD
    P/E
    42,2x
    -18,6 vs self
    Div yield
    11,2 %
    vs self
    ROE
    -7,6 %
    -7,7 vs self
    FO
    FORR
    FORRESTER RESEARCH, INC.
    $11,53
    219,9M USD
    P/E
    vs self
    Div yield
    vs self
    ROE
    -112,5 %
    -112,6 vs self

    Market position

    Stress test

    — missing data

    Predictor forecast

    Options

    — missing data

    Short squeeze

    — missing data

    Earnings-call key lines

    — missing data

    Estimate revisions

    consensus EPS · 26-week trend
    — missing data

    Sell-side observations

    — missing data

    Themes

    — missing data

    ESG

    — missing data

    Risk factors

    Dilution riskLow
    Liquidity riskLow
    Filing-based flags
    • No immediate filing-based liquidity or dilution flags were detected.

    Benchmarks vs cohort

    Op Margin-4,5 %Below median
    Net Margin0,0 %Above median
    ROE0,0 %Above median
    D/E0,00Above median

    Corporate actions / M&A

    — missing data

    FX exposure

    — missing data

    Comparable transactions

    — missing data

    Derivatives & instruments

    — missing data

    Actions

    Ask Handelsavisen

    — missing data
    Data sources
    • Market data
    • Market data cache
    • Issuer disclosures
    • Public news
    • Earnings transcripts
    • Consensus estimates
    • ESG data
    How metrics are computed
    • Return On Equity
      net_income / total_equity
    • Price To Earnings
      market_price / (net_income / shares_outstanding_diluted)
    • Price To Book
      market_price / (adjusted_book_value / shares_outstanding_diluted)
    • Dilution Ratio
      (shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
    • Market Price
      input from market-data provider (delayed close or quote-shim mid)
    • Market Cap
      market_price * shares_outstanding_diluted
    Source documents
    • Phoenix New Media Ltd Market data — financials · 2026-05-27
    • Phoenix New Media Ltd Market data — ESG · 2026-05-27

    Ownership & reference

    Top holders

    • UBS Financial Services, Inc.Investment Managers · as of 2026-03-310,00 %$0M
    • Morgan Stanley Smith Barney LLCInvestment Managers · as of 2026-03-310,00 %$0M

    Leadership

    • Chun LiuSenior Vice President
    • Yusheng SunChairman of the Board, Chief Executive Officer

    Insider activity

    — missing data

    Short positioning

    13.7Kshares short+174.4% vs prior
    1.26days to cover
    31.1%short of daily vol
    4.6Kfails-to-deliver
    as of 2026-07-15 · short-interest report (free)

    Geographic breakdown

    — missing data
    Listings · one canonical issuer all listings resolve to the canonical
    FENG.KCanonical
    NYSE · USD

    Intel & risk

    peak dispatch · —
    OSINT findings
    Dilution riskLow
    Liquidity riskLow
    No immediate filing-based liquidity or dilution flags were detected.

    Evidence & claims

    From filings & derived data
    • Gross margin (FY 2020-12-31): 53.7%Derived (calculated)
    • Current ratio (FY 2020-12-31): 2.28xDerived (calculated)
    • Debt-to-equity (FY 2020-12-31): 0.68xDerived (calculated)
    • Current assets (annual): USD 370.87MSEC XBRL filing
    • Pre-tax income (annual): USD 68.45MSEC XBRL filing
    • Operating cash flow (annual): USD -15.8MSEC XBRL filing
    • Operating income (annual): USD -15.72MSEC XBRL filing
    • Gross profit (annual): USD 99.55MSEC XBRL filing
    • Revenue (annual): USD 185.26MSEC XBRL filing
    • Total operating expenses (annual): USD 115.27MSEC XBRL filing
    • Cash & equivalents (annual): USD 54.84MSEC XBRL filing
    • R&D expense (annual): USD 26.36MSEC XBRL filing
    • Shareholders' equity (annual): USD 250.69MSEC XBRL filing
    • Current liabilities (annual): USD 162.82MSEC XBRL filing
    • Total assets (annual): USD 424.91MSEC XBRL filing
    • Total liabilities (annual): USD 169.9MSEC XBRL filing
    • Cost of revenue (annual): USD 85.71MSEC XBRL filing
    Atomic claims from regulatory filings and derived calculations. Provenance shown as source kind only.

    The Thread

    Everything we know, in order
    2026-06-20 12:34 UTCANALYSTAnalyst coverage initiated
    2026-06-20 12:34 UTCANALYSTAnalyst coverage initiated
    2026-05-15FILING6-K filing →
    2026-05-12FILING6-K filing →
    2026-04-29FILING20-F filing →
    2026-03-10FILING6-K filing →
    2025-11-12FILING6-K filing →
    2025-11-05FILING6-K filing →
    2025-10-30FILING6-K filing →
    2025-09-23FILING6-K filing →
    2025-08-12FILING6-K filing →
    2025-05-13FILING6-K filing →
    2025-04-18FILING20-F filing →
    2025-03-11FILING6-K filing →
    The entity's full life in the product — typed, chronological, joined across Newspaper, Platform and Data. Our memory, made visible.
    Sources filings · IR · transcripts · market data · tier hybrid · as of 2026-08-04 Market data · Issuer disclosures · Public news · Earnings transcripts · Consensus estimates · ESG data Premium coverage