GR
GRWG.O
—
NASDAQ
Retailers
GrowGeneration Corp
Last 30 days
1D5D1M3M6MYTD1Y5YMax
Live price chart loads from the market-data widget.
Mcap
88,3M USD
P/E
—
EV / Rev
—
Div yield
—
Op margin
-15,8 %
ROE
-24,7 %
Net margin
-14,9 %
Debt / equity
0,00
Beta
—
52w range
—
Volume
—
Day range
—
Prev close
$1,78
Open
$1,74
Next earnings
2026-10-28
Ex-dividend
—
TR 1Y
—
About
GrowGeneration Corp operates as a specialty retailer of hydroponic, organic, and other growing supplies for the indoor gardening and cannabis cultivation markets.
Business. GrowGeneration Corp (GRWG.O) is a retailer of home improvement products and services, operating within the Consumer Cyclicals sector. The company is headquartered in the United States and is primarily listed on the NASDAQ stock exchange. Specific details regarding its operating segments and geographic revenue mix are not provided in the available data.
Classification99 %
SectorConsumer Discretionary
Industry groupRetailers
Generated · model-assisted
Sell-side consensus
HOLD3 analysts
1 buy2 hold0 sell
Avg 12m price target1,88
Analyst recommendations
3 analysts · consensus HoldBuy1
Hold2
Sell0
12-month price target
1,88
Consensus of sell-side coverage.
At a glance
Score
—
not yet scored
Valuation
—
valuation pending
Analysts→
Hold
3 analysts · indicative
Ownership→
BlackRock Institutional Trust Company, N.A.
largest disclosed fund holder
Profitability→
-24,7 %
return on equity
Quality
—
not yet scored
What drives this business
The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.
— missing data
News & coverage
0Sector rotation
Sector1D1Mvs mkt
Materials+2,3 %+6,6 %+1,7 %
Communication Services+2,2 %−5,5 %+1,6 %
Energy+0,6 %+3,3 %+0,0 %
Health Care+0,6 %−0,8 %+0,0 %
Information Technology+0,6 %+6,7 %+0,0 %
Consumer Discretionary · THIS SECTOR+0,4 %+7,6 %−0,2 %
Financials−0,3 %−2,8 %−0,9 %
Consumer Staples−0,4 %+2,5 %−1,0 %
Real Estate−0,7 %+10,9 %−1,3 %
Industrials−1,9 %−3,1 %−2,5 %
Utilities−1,9 %+28,2 %−2,5 %
Developing storylines
No tracked sagas currently linked to GRWG.O. Browse all sagas →
Analysis
AI analysis
Generated · analysis pipeline · tier hybrid · as of 2026-08-04
↑ At a glance
Opportunity
— missing data
Upcoming catalysts
Scheduled public events. Informational only — not investment advice.
- Company
- EarningsQ3 2026 earnings (expected)2026-10-28 · estimated
- Macro
- Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
- Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
- Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
- Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
- Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
- Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
- Macro & political
- ElectionSE Swedish Election2026-09-14 · SE
- ElectionUS U.S. Midterms2026-11-03 · US
- ElectionFR French Legislative2027-06-01 · FR
Pre-earnings brief
— missing data
Signals & dispatch
peak dispatch · —
Composite-score breakdown
Synthesis
Business
GrowGeneration Corp (GRWG.O) is a retailer of home improvement products and services, operating within the Consumer Cyclicals sector. The company is headquartered in the United States and is primarily listed on the NASDAQ stock exchange. Specific details regarding its operating segments and geographic revenue mix are not provided in the available data.
Classification99 %
SectorConsumer Discretionary
Industry groupRetailers
AI synthesis
GENERATEDGrowGeneration Corp has a market capitalization of $91.94 million and a price-to-book ratio of 0.94, indicating that the company is trading at a discount to its book value. The company's liquidity position is characterized by a current ratio of 3.99, suggesting strong short-term liquidity. However, the company has negative operating cash flow of -$9.45 million and free cash flow of -$13.28 million, which indicates that it is not generating positive cash from operations.
The company's profitability is weak, with a return on equity of -24.66% and a return on assets of -16.35%, both significantly below the industry median for home improvement retailers. Gross profit of $45.68 million is offset by a net loss of $24.05 million, reflecting poor cost control and operational inefficiencies. The company's operating margin is negative, with an operating loss of $25.59 million, further highlighting the challenges in maintaining profitability.
GrowGeneration's revenue is concentrated in the United States, with no disclosed international operations. The company's business is primarily driven by its retail operations, with no material diversification across product lines or geographic regions. This concentration increases the company's exposure to regional economic downturns and regulatory changes affecting the cannabis industry.
The company's growth trajectory is uncertain, with no clear indication of revenue expansion in the near term. The company's operating cash flow and free cash flow are negative, and there is no evidence of capital expenditure growth to support future expansion. Analysts have a mixed outlook, with a mean price target of $1.88 and a median price target of $1.88, suggesting limited upside potential.
The company's risk profile is characterized by low liquidity and dilution risk, with no immediate filing-based flags detected. However, the company's negative cash flows and weak profitability increase the risk of future dilution if the company needs to raise additional capital. The company has no long-term debt, which reduces its financial leverage risk.
Recent filings and transcripts do not indicate any material events that would significantly impact the company's operations or financial position. The company's business model remains focused on retail sales of growing supplies, with no significant changes in strategy or operations disclosed.
Key takeaways
- GrowGeneration is trading at a discount to book value, with a price-to-book ratio of 0.94.
- The company has a weak profitability profile, with a return on equity of -24.66% and a return on assets of -16.35%.
- GrowGeneration's business is highly concentrated in the U.S. retail market, increasing its exposure to regional economic and regulatory risks.
- Analysts have a mixed outlook, with a mean price target of $1.88 and a median price target of $1.88.
- The company has no long-term debt, which reduces its financial leverage risk.
- The company's negative cash flows and weak profitability increase the risk of future dilution if the company needs to raise additional capital.
Bull / Bear case
Generated · model-assisted— missing data
In focus — financials by report
Valuation
Market price
$1,47
Market cap
$91.9M
Enterprise valueⓘ
—
P/Eⓘ
—
Non-GAAP P/Eⓘ
—
EV / Revenueⓘ
—
EV / Op incomeⓘ
—
EV / OCFⓘ
—
P / Bⓘ
0.9x
P / Tangible bookⓘ
0.9x
Tangible book
$97.5M
Net cashⓘ
—
Current ratioⓘ
4.0
Debt / equityⓘ
0.0
ROAⓘ
-16.4%
ROEⓘ
-24.7%
Cash conversionⓘ
39.0%
CapEx / revenueⓘ
-0.3%
SBC / revenueⓘ
—
Dilution ratioⓘ
0.0%
Revenue by segment
Cultivation and Gardening83,0 %
disclosed · sec_xbrl · 2025-12-31
Storage Solutions17,0 %
disclosed · sec_xbrl · 2025-12-31
Business relationships
— missing data
Supply chain
— missing data
Peer comparison
Peer comparison8 peers · vs GRWG · multiples and returns
HD
HD—
Home Depot Inc
—
—P/E
—
— vs self
Div yield
—
— vs self
ROE
—
— vs self
LO
LOW—
Lowe'S Cos Inc
$212,06
119,0B USDP/E
18,2x
— vs self
Div yield
2,2 %
— vs self
ROE
-67,1 %
-42,4 vs self
BB
BBY—
Best Buy Co Inc
$85,25
17,8B USDP/E
11,8x
— vs self
Div yield
4,9 %
— vs self
ROE
36,1 %
+60,7 vs self
PA
PAG—
Penske Automotive Group Inc
$217,50
14,3B USDP/E
11,4x
— vs self
Div yield
3,2 %
— vs self
ROE
16,5 %
+41,2 vs self
KM
KMX—
Carmax Inc
—
—P/E
—
— vs self
Div yield
—
— vs self
ROE
—
— vs self
GP
GPI—
Group 1 Automotive Inc
$292,14
3,5B USDP/E
13,4x
— vs self
Div yield
0,5 %
— vs self
ROE
11,5 %
+36,1 vs self
CV
CVNA—
Carvana Co
$66,14
14,5B USDP/E
4 850,4x
— vs self
Div yield
—
— vs self
ROE
3,4 %
+28,1 vs self
AZ
AZO—
Autozone Inc
$2 990,27
50,8B USDP/E
20,4x
— vs self
Div yield
—
— vs self
ROE
-89,7 %
-65,1 vs self
Market position
Stress test
— missing data
Predictor forecast
Next quarternear-term
Earnings · next quarterconf 45 %
EPS
Consensus EPS
-0,22
Predicted surprise
+0,00
Beat probability
45 %
Analysts
3
Other metrics
Revenue
—
no estimate
Segment revenue
—
no estimate
Margin
—
no estimate
Segment margin
—
no estimate
as of 2026-05-16 · Earnings Surprise V1
Period note: consensus is not fiscal-period-aligned at source — read as consensus vs the last reported actual, not a calibrated same-quarter surprise.
Segment revenue · next quarter
No quarterly segment estimate
Segment data is reported at full-fiscal-year granularity only — no quarterly segment split is forecast (a quarterly figure is never inferred from the annual). See the full-fiscal-year segment-revenue card below.
Full fiscal year~1 year ahead
Full fiscal year · our forecast vs guidance vs consensus
| Metric | Our forecast | Guidance | Consensus |
|---|---|---|---|
| EPS | —no estimate | —no estimate | -0,22 |
| Revenue | —no estimate | —no estimate | 164,8M USD |
| Operating income | —no estimate | —no estimate | -14,0M USD |
Full-year consensus mean (period as reported by source) · consensus in USD. Company-level full-year forecast and management guidance are not yet modelled at scale — shown as "no estimate", never inferred.
Segment-revenue forecast · full fiscal year · native currency
- FY2026 — next full year (forecast) · projected off FY2025 close, as of 2025-12-31 · conf —111,5MFORECAST
- FY2026 — next full year (forecast) · projected off FY2025 close, as of 2025-12-31 · conf —22,9MFORECAST
- FY2024 — reported · conf —161,6MREPORTED
- FY2025 — reported · conf —135,9MREPORTED
- FY2024 — reported · conf —26,1MREPORTED
- FY2025 — reported · conf —21,1MREPORTED
Model estimate of reported / forward segment revenue in issuer-native currency. Confidence shown where the model calibrated it; "—" where not (never inferred).
Probabilistic model output — not investment advice. · generated 2026-08-04
Options
— missing data
Short squeeze
— missing data
Earnings-call key lines
— missing data
Consensus distribution
sell-side coverageRecommendation distribution3 analysts
Strong buy0
Buy1
Hold2
Sell0
Strong sell0
12-month price target$1,88 · Median $1,88
Low $1,25High $2,50
Operating income · consensus-14,0M USD
EPS surprise
−82,4 %
reported vs consensus · miss
Revenue surprise
−1,8 %
reported vs consensus · miss
Estimate revisions
consensus EPS · 26-week trend— missing data
Sell-side observations
Low$1,25
Mean$1,88
Median$1,88
High$2,50
Spot$1,47
+27.6 %implied to mean12-month sell-side price targets · ▲ spot
Themes
— missing data
ESG
— missing data
Risk factors
Dilution riskLow
Liquidity riskLow
Filing-based flags
- No immediate filing-based liquidity or dilution flags were detected.
Benchmarks vs cohort
Op Margin-15,8 %Bottom quartile
Net Margin-14,9 %Bottom quartile
ROE-24,7 %Bottom quartile
Capex / Rev-0,3 %Above median
D/E0,00Above median
Cash Conv0,39Below median
Corporate actions / M&A
— missing data
FX exposure
— missing data
Comparable transactions
— missing data
Derivatives & instruments
— missing data
Actions
Ask Handelsavisen
— missing data
Data sources
- Market data
- Market data cache
- Issuer disclosures
- Public news
- Earnings transcripts
- Consensus estimates
- ESG data
How metrics are computed
- Return On Equitynet_income / total_equity
- Price To Bookmarket_price / (adjusted_book_value / shares_outstanding_diluted)
- Dilution Ratio(shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
- Market Priceinput from market-data provider (delayed close or quote-shim mid)
- Market Capmarket_price * shares_outstanding_diluted
- Capex To Revenuecapital_expenditure / revenue
Source documents
- GrowGeneration Corp Market data — financials · 2026-05-28
- GrowGeneration Corp Market data — analyst estimates · 2026-05-28
- GrowGeneration Corp Market data — ESG · 2026-05-28
Ownership & reference
Top holders
- Investment Managers · as of 2024-06-300,00 %$9M
- Investment Managers · as of 2024-12-310,00 %$0M
- Investment Managers · as of 2026-03-310,00 %$0M
- Investment Managers · as of 2025-12-310,00 %$4M
- Investment Managers · as of 2026-03-310,00 %$0M
- Investment Managers · as of 2026-03-310,00 %$0M
- Investment Managers · as of 2026-03-310,00 %$1M
- Investment Managers · as of 2026-03-310,00 %$0M
- Investment Managers · as of 2026-03-310,00 %$0M
- Institutional Investor · as of 2026-03-310,00 %$0M
- Institutional Investor · as of 2026-03-310,00 %$0M
- Brokerage Firms · as of 2026-03-310,00 %$0M
- Investment Managers · as of 2026-03-310,00 %$0M
- Institutional Investor · as of 2026-03-310,00 %$0M
Leadership
- Darren N LampertChairman of the Board, Chief Executive Officer
- Michael SalamanPresident, Director
Insider activity
Net buying2 buys · 2 sellsnet $107K6 insiders · last 365d
- Director, President · Common StockOther 50 000 · 2026-06-15
- Director, CEO · Common StockOther 50 000 · 2026-06-15
- Chief Financial Officer · Common StockOther 24 990 · 2026-06-15
- Director, CEO · Common StockBought 64 098 @ $1,55$99K · 2026-05-18
- Director, CEO · Common StockOther 50 000 · 2025-12-15
- Chief Financial Officer · Common StockOther 2 671 · 2025-12-15
- Chief Financial Officer · Common StockOther 21 375 · 2025-12-15
- Director, President · Common StockOther 50 000 · 2025-12-15
- Director, CEO · Common StockSold 56 540 @ $1,61$91K · 2025-11-13
- Director, CEO · Common StockSold 70 280 @ $1,74$122K · 2025-11-12
- Director · Common StockBought 133 334 @ $1,66$221K · 2025-09-22
- Director · Common StockOther 20 000 · 2025-09-18
- Director · Common StockOther 20 000 · 2025-09-18
- Director · Common StockOther 25 000 · 2025-09-18
Short positioning
1.3Mshares short-5.9% vs prior
5.92days to cover
34.5%short of daily vol
275fails-to-deliver
as of 2026-07-15 · short-interest report (free)
Geographic breakdown
— missing data
Listings · one canonical issuer
all listings resolve to the canonical
GRWG.OCanonical
NASDAQ · USD
Intel & risk
peak dispatch · —
OSINT findings
Dilution riskLow
Liquidity riskLow
No immediate filing-based liquidity or dilution flags were detected.
Evidence & claims
From filings & derived data- Return on equity (FY 2025-12-31): -24.7%Derived (calculated)
- Total liabilities (YoY) (2025-12-31 vs 2024-12-31): -8.7%Derived (calculated)
- Revenue (YoY) (2025-12-31 vs 2024-12-31): -14.4%Derived (calculated)
- Shareholders' equity (YoY) (2025-12-31 vs 2024-12-31): -18.8%Derived (calculated)
- Total assets (YoY) (2025-12-31 vs 2024-12-31): -15.7%Derived (calculated)
- Operating income (YoY) (2025-12-31 vs 2024-12-31): 50.8%Derived (calculated)
- Operating cash flow (YoY) (2025-12-31 vs 2024-12-31): -425.1%Derived (calculated)
- Net income (YoY) (2025-12-31 vs 2024-12-31): 51.4%Derived (calculated)
- Gross profit (YoY) (2025-12-31 vs 2024-12-31): -1.0%Derived (calculated)
- EPS (diluted) (YoY) (2025-12-31 vs 2024-12-31): 51.2%Derived (calculated)
- EPS (basic) (YoY) (2025-12-31 vs 2024-12-31): 51.2%Derived (calculated)
- Cash & equivalents (YoY) (2025-12-31 vs 2024-12-31): 10.7%Derived (calculated)
- Debt-to-equity (FY 2025-12-31): 0.51xDerived (calculated)
- Current ratio (FY 2025-12-31): 3.99xDerived (calculated)
- Return on assets (FY 2025-12-31): -16.4%Derived (calculated)
- Net margin (FY 2025-12-31): -14.9%Derived (calculated)
- Gross margin (FY 2025-12-31): 26.8%Derived (calculated)
- Cash & equivalents (annual): USD 30.41MSEC XBRL filing
- Operating income (annual): USD -25.59MSEC XBRL filing
- Current liabilities (annual): USD 25.98MSEC XBRL filing
- Shares outstanding (annual): 60.09MSEC XBRL filing
- Current assets (annual): USD 103.75MSEC XBRL filing
- Operating cash flow (annual): USD -9.45MSEC XBRL filing
- Shareholders' equity (annual): USD 97.5MSEC XBRL filing
Showing 24 of 60 surfaced claims.
Atomic claims from regulatory filings and derived calculations. Provenance shown as source kind only.
The Thread
Everything we know, in order2026-10-28EVENTUpcomingQ3 2026 earnings (expected) estimated date
2026-06-30 03:38 UTCEARNINGSUpcomingForecast: earnings_forecast (90d)
2026-06-30 03:38 UTCEARNINGSUpcomingForecast: earnings_forecast (365d)
2026-06-30 03:38 UTCEARNINGSUpcomingForecast: earnings_forecast (365d)
2026-06-30 03:38 UTCEARNINGSUpcomingForecast: earnings_forecast (365d)
2026-06-30 03:38 UTCEARNINGSUpcomingForecast: earnings_forecast (365d)
2026-06-30 03:38 UTCEARNINGSUpcomingForecast: earnings_forecast (365d)
2026-06-30 03:38 UTCEARNINGSUpcomingForecast: earnings_forecast (365d)
2026-06-28 03:45 UTCEARNINGSUpcomingForecast: fundamentals_forecast (365d)
2026-06-15 00:00 UTCINSIDER3 insider transactions — 2026-06
2026-06-15INSIDERSanders Gregory Kevin transacted 25.0k sh — Chief Financial Officer
2026-06-15INSIDERSalaman Michael transacted 50.0k sh — Director, President
2026-06-15INSIDERLampert Darren transacted 50.0k sh — Director, CEO
2026-05-18 00:00 UTCINSIDER1 insider transaction — 2026-05
2026-05-18INSIDERLampert Darren bought 64.1k sh — Director, CEO ~$99k
2025-12-15 00:00 UTCINSIDER4 insider transactions — 2025-12
2025-12-15INSIDERSalaman Michael transacted 50.0k sh — Director, President
2025-12-15INSIDERSanders Gregory Kevin transacted 2.7k sh — Chief Financial Officer
2025-12-15INSIDERSanders Gregory Kevin transacted 21.4k sh — Chief Financial Officer
2025-12-15INSIDERLampert Darren transacted 50.0k sh — Director, CEO
2025-11-13 00:00 UTCINSIDER2 insider transactions — 2025-11 · net sell $213k
2025-11-13INSIDERLampert Darren sold 56.5k sh — Director, CEO ~$91k
2025-11-12INSIDERLampert Darren sold 70.3k sh — Director, CEO ~$122k
2025-09-22 00:00 UTCINSIDER4 insider transactions — 2025-09 · net buy $221k
2025-09-22INSIDERAiello Stephen bought 133.3k sh — Director ~$221k
2025-09-18INSIDERCarter Starlett transacted 20.0k sh — Director
2025-09-18INSIDERAiello Stephen transacted 20.0k sh — Director
2025-09-18INSIDERADAMS EULA L transacted 25.0k sh — Director
Showing the 40 most recent of 43 entries.
The entity's full life in the product — typed, chronological, joined across Newspaper, Platform and Data. Our memory, made visible.
Sources filings · IR · transcripts · market data · tier hybrid · as of 2026-08-04
Market data · Issuer disclosures · Public news · Earnings transcripts · Consensus estimates · ESG data
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