Harte Hanks Inc
Harte Hanks Inc provides advertising and marketing services, primarily generating revenue through client contracts and digital marketing solutions.
Business. Harte Hanks Inc (HHS.O) is an advertising and marketing services company headquartered in the United States. The firm operates within the Cyclical Consumer Services sector, providing integrated marketing communications solutions. It is listed on the NASDAQ stock exchange under the ticker symbol HHS.O. Specific operating segments and geographic revenue breakdowns are not disclosed in the available data.
At a glance
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- Company
- EarningsQ3 2026 earnings (expected)2026-10-28 · estimated
- Macro
- Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
- Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
- Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
- Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
- Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
- Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
- Macro & political
- ElectionSE Swedish Election2026-09-14 · SE
- ElectionUS U.S. Midterms2026-11-03 · US
- ElectionFR French Legislative2027-06-01 · FR
Pre-earnings brief
Signals & dispatch
Composite-score breakdown
Synthesis
Harte Hanks Inc (HHS.O) is an advertising and marketing services company headquartered in the United States. The firm operates within the Cyclical Consumer Services sector, providing integrated marketing communications solutions. It is listed on the NASDAQ stock exchange under the ticker symbol HHS.O. Specific operating segments and geographic revenue breakdowns are not disclosed in the available data.
Harte Hanks operates with a market capitalization of $20.84 million and a price-to-book ratio of 1.02, indicating a valuation close to its book value. The company holds $5.59 million in cash and equivalents, while its operating cash flow is negative at -$1.74 million, suggesting potential liquidity constraints. The current ratio of 1.54 indicates the company can cover its short-term liabilities with its current assets, but the low liquidity risk score suggests caution.
Profitability metrics show a return on equity of -3.95% and a return on assets of -0.88%, both below the industry median, indicating underperformance in generating returns for shareholders and asset utilization. The company's operating income of $386,000 is modest, and its net income is negative at -$811,000, reflecting operational challenges.
The company's revenue is concentrated in a single business segment, with no disclosed geographic diversification, which increases exposure to market-specific risks. The capital expenditure of -$2.76 million suggests a reduction in investment in physical assets, which may impact long-term growth.
Looking ahead, the company's revenue is expected to remain flat, with no significant growth anticipated in the next fiscal year. The negative net income and low profitability metrics suggest that the company may need to address cost structures or revenue diversification to improve its financial performance.
The risk assessment indicates low dilution and liquidity risks, with no immediate filing-based flags detected. However, the negative net income and low profitability metrics suggest that the company may need to address cost structures or revenue diversification to improve its financial performance. Recent filings and transcripts do not indicate any significant events that would alter the company's risk profile.
- Harte Hanks has a market capitalization of $20.84 million and a price-to-book ratio of 1.02, indicating a valuation close to its book value.
- The company's return on equity is -3.95%, and its return on assets is -0.88%, both below the industry median.
- Revenue is concentrated in a single business segment, with no disclosed geographic diversification.
- The company's revenue is expected to remain flat, with no significant growth anticipated in the next fiscal year.
- The risk assessment indicates low dilution and liquidity risks, with no immediate filing-based flags detected.
Bull / Bear case
Generated · model-assistedIn focus — financials by report
Valuation
Revenue by segment
Business relationships
Supply chain
Peer comparison
Market position
Stress test
Predictor forecast
Options
Short squeeze
Earnings-call key lines
Estimate revisions
consensus EPS · 26-week trendSell-side observations
Themes
ESG
Risk factors
- No immediate filing-based liquidity or dilution flags were detected.
Benchmarks vs cohort
Corporate actions / M&A
FX exposure
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Actions
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- Market data
- Market data cache
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- Consensus estimates
- ESG data
- Return On Equitynet_income / total_equity
- Price To Bookmarket_price / (adjusted_book_value / shares_outstanding_diluted)
- Dilution Ratio(shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
- Market Priceinput from market-data provider (delayed close or quote-shim mid)
- Market Capmarket_price * shares_outstanding_diluted
- Ev To Revenueenterprise_value / revenue
- Harte Hanks Inc Market data — financials · 2026-05-28
Ownership & reference
Top holders
- Investment Managers · as of 2026-03-310,00 %$0M
- Investment Managers · as of 2026-03-310,00 %$0M
- Investment Managers · as of 2025-12-310,00 %$1M
- Investment Managers · as of 2026-03-310,00 %$0M
- Investment Managers · as of 2024-06-300,00 %$0M
- Investment Managers · as of 2026-03-310,00 %$0M
- Investment Managers · as of 2026-03-310,00 %$0M
- Investment Managers · as of 2026-03-310,00 %$0M
- Brokerage Firms · as of 2026-03-310,00 %$0M
Insider activity
- President · Common Stock - Restricted Stock UnitsOther 7 876 @ $2,62$21K · 2026-06-02
- President · Common StockOther 18 790 @ $2,62$49K · 2026-06-02
- President · Common Stock - Restricted Stock UnitsOther 18 790 @ $2,62$49K · 2026-06-02
- Director · Common StockOther 27 861 @ $3,23$90K · 2025-12-09
- Director · Common StockOther 27 861 @ $3,23$90K · 2025-12-09
Short positioning
Geographic breakdown
Intel & risk
Evidence & claims
From filings & derived data- Operating cash flow (YoY) (2025-12-31 vs 2024-12-31): 41.9%Derived (calculated)
- Net margin (FY 2025-12-31): -0.5%Derived (calculated)
- Return on equity (FY 2025-12-31): -4.0%Derived (calculated)
- Return on assets (FY 2025-12-31): -0.9%Derived (calculated)
- Current ratio (FY 2025-12-31): 1.54xDerived (calculated)
- Debt-to-equity (FY 2025-12-31): 3.47xDerived (calculated)
- Capex (YoY) (2025-12-31 vs 2024-12-31): -26.4%Derived (calculated)
- Cash & equivalents (YoY) (2025-12-31 vs 2024-12-31): -43.1%Derived (calculated)
- EPS (basic) (YoY) (2025-12-31 vs 2024-12-31): 97.3%Derived (calculated)
- EPS (diluted) (YoY) (2025-12-31 vs 2024-12-31): 97.3%Derived (calculated)
- Net income (YoY) (2025-12-31 vs 2024-12-31): 0.0%Derived (calculated)
- Operating income (YoY) (2025-12-31 vs 2024-12-31): -81.6%Derived (calculated)
- Revenue (YoY) (2025-12-31 vs 2024-12-31): -13.9%Derived (calculated)
- Shareholders' equity (YoY) (2025-12-31 vs 2024-12-31): -5.4%Derived (calculated)
- Total assets (YoY) (2025-12-31 vs 2024-12-31): -9.8%Derived (calculated)
- Total liabilities (YoY) (2025-12-31 vs 2024-12-31): -11.0%Derived (calculated)
- Operating income (annual): USD 386KSEC XBRL filing
- Total operating expenses (annual): USD 72.11MSEC XBRL filing
- EPS (basic) (annual): USD-PER-SHARES -0SEC XBRL filing
- EPS (diluted) (annual): USD-PER-SHARES -0SEC XBRL filing
- Revenue (annual): USD 159.57MSEC XBRL filing
- Net income (annual): USD -811KSEC XBRL filing
- Total assets (annual): USD 91.83MSEC XBRL filing
- Total liabilities (annual): USD 71.3MSEC XBRL filing