OSEBX1 930,70−0,74 %
EQNR338,10−3,37 %
DNB282,40+0,46 %
MOWI198,90−1,63 %
Brent$99,03−2,21 %
Gold$4 742,50+1,03 %
USD/NOK9,2142−0,92 %
EUR/NOK10,8499−0,70 %
SPX7 365,12+0,00 %
NDX28 599,17+0,00 %
LIVE · 10:10 UTC
HNST60

Honest Company Inc

Miscellaneous Specialty RetailersVerified
Score breakdown
Profitability+9Sentiment+30Missing signals-3
Quality breakdown
Key fields100Profile38Conclusion98AI synthesis40Observations23

The company's capital structure is characterized by a strong liquidity position, with $89.58 million in cash and equivalents and no long-term debt, resulting in a debt-to-equity ratio of 0.0. The current ratio of 3.98 indicates a robust short-term liquidity position, supported by $225.41 million in total assets and $55.74 million in total liabilities [doc:HNST-O_FinancialSnapshot]. The company's free cash flow of -$14.27 million reflects capital expenditures of -$1.51 million, but the operating cash flow of $15.12 million suggests some operational cash generation [doc:HNST-O_ValuationSnapshot]. Profitability metrics show a challenging performance, with a net loss of $15.69 million and an operating loss of $18.46 million. The return on equity of -9.25% and return on assets of -6.96% indicate poor returns relative to equity and total assets, respectively [doc:HNST-O_FinancialSnapshot]. Gross profit of $143.59 million on $371.32 million in revenue suggests a gross margin of 38.67%, but this is insufficient to offset operating and net losses [doc:HNST-O_ValuationSnapshot]. The company's revenue is concentrated in personal care and wipes products, with no disclosed segment breakdown. Geographically, the company operates two warehouses in Nevada and Pennsylvania, but no further geographic revenue distribution is provided [doc:HNST-O_Description]. The lack of segment or geographic detail limits visibility into diversification or concentration risks. The company's growth trajectory is uncertain, with no specific revenue growth projections provided. The current FY outlook does not include numeric deltas, and the next FY outlook is similarly unspecified. The company's operating cash flow of $15.12 million and free cash flow of -$14.27 million suggest limited capacity for reinvestment or expansion [doc:HNST-O_FinancialSnapshot]. Risk factors include a low liquidity risk and low dilution risk, with no immediate filing-based liquidity or dilution flags detected. The company's strong cash position and absence of long-term debt reduce financial risk, but the operating and net losses indicate ongoing operational challenges [doc:HNST-O_RiskAssessment]. No dilution sources were identified in the input data, and the dilution potential is assessed as low [doc:HNST-O_RiskAssessment]. Recent events include analyst estimates with a mean price target of $3.50 and a median price target of $3.25. The mean recommendation is 2.57, indicating a mixed outlook with four "Buy" and two "Hold" ratings. No specific filings or transcripts were provided in the input data to detail recent corporate events [doc:HNST-O_IRObservations].

Profile
CompanyHonest Company Inc
TickerHNST.O
SectorConsumer Cyclicals
BusinessRetailers
Industry groupRetailers
IndustryMiscellaneous Specialty Retailers
AI analysis

Business. The Honest Company, Inc. is a personal care company focused on creating cleanly-formulated and sustainably designed products, including wipes, diapers, personal care, and beauty products [doc:HNST-O_Description].

Classification. The company is classified under the Consumer Cyclicals economic sector, Retailers business sector, and Miscellaneous Specialty Retailers industry with a confidence level of 0.92 [doc:HNST-O_Classification].

The company's capital structure is characterized by a strong liquidity position, with $89.58 million in cash and equivalents and no long-term debt, resulting in a debt-to-equity ratio of 0.0. The current ratio of 3.98 indicates a robust short-term liquidity position, supported by $225.41 million in total assets and $55.74 million in total liabilities [doc:HNST-O_FinancialSnapshot]. The company's free cash flow of -$14.27 million reflects capital expenditures of -$1.51 million, but the operating cash flow of $15.12 million suggests some operational cash generation [doc:HNST-O_ValuationSnapshot]. Profitability metrics show a challenging performance, with a net loss of $15.69 million and an operating loss of $18.46 million. The return on equity of -9.25% and return on assets of -6.96% indicate poor returns relative to equity and total assets, respectively [doc:HNST-O_FinancialSnapshot]. Gross profit of $143.59 million on $371.32 million in revenue suggests a gross margin of 38.67%, but this is insufficient to offset operating and net losses [doc:HNST-O_ValuationSnapshot]. The company's revenue is concentrated in personal care and wipes products, with no disclosed segment breakdown. Geographically, the company operates two warehouses in Nevada and Pennsylvania, but no further geographic revenue distribution is provided [doc:HNST-O_Description]. The lack of segment or geographic detail limits visibility into diversification or concentration risks. The company's growth trajectory is uncertain, with no specific revenue growth projections provided. The current FY outlook does not include numeric deltas, and the next FY outlook is similarly unspecified. The company's operating cash flow of $15.12 million and free cash flow of -$14.27 million suggest limited capacity for reinvestment or expansion [doc:HNST-O_FinancialSnapshot]. Risk factors include a low liquidity risk and low dilution risk, with no immediate filing-based liquidity or dilution flags detected. The company's strong cash position and absence of long-term debt reduce financial risk, but the operating and net losses indicate ongoing operational challenges [doc:HNST-O_RiskAssessment]. No dilution sources were identified in the input data, and the dilution potential is assessed as low [doc:HNST-O_RiskAssessment]. Recent events include analyst estimates with a mean price target of $3.50 and a median price target of $3.25. The mean recommendation is 2.57, indicating a mixed outlook with four "Buy" and two "Hold" ratings. No specific filings or transcripts were provided in the input data to detail recent corporate events [doc:HNST-O_IRObservations].
Key takeaways
  • The company has a strong liquidity position with $89.58 million in cash and equivalents and no long-term debt.
  • The company is currently unprofitable, with a net loss of $15.69 million and an operating loss of $18.46 million.
  • The company's return on equity of -9.25% and return on assets of -6.96% indicate poor returns relative to equity and total assets.
  • Analysts have a mixed outlook, with a mean price target of $3.50 and a mean recommendation of 2.57.
  • The company's risk profile is low in terms of liquidity and dilution, but its profitability remains a concern.
  • --
  • # RATIONALES
  • ```json
Financial snapshot
PeriodHA-latest
CurrencyUSD
Revenue$371.3M
Gross profit$143.6M
Operating income-$18.5M
Net income-$15.7M
R&D
SG&A
D&A
SBC
Operating cash flow$15.1M
CapEx-$1.5M
Free cash flow-$14.3M
Total assets$225.4M
Total liabilities$55.7M
Total equity$169.7M
Cash & equivalents$89.6M
Long-term debt$0.00
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY0
FY-1
FY-2
FY-3
FY-4
PeriodGross %Op %Net %FCF %
FY0
FY-1
FY-2
FY-3
FY-4
PeriodAssetsEquityCashDebt
FY0
FY-1
FY-2
FY-3
FY-4
PeriodOCFCapExFCFSBC
FY0
FY-1
FY-2
FY-3
FY-4
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodGross %Op %Net %FCF %
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodAssetsEquityCashDebt
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodOCFCapExFCFSBC
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
Valuation
Market price
Market cap
Enterprise value
P/E
Reported non-GAAP P/E
EV/Revenue
EV/Op income
EV/OCF
P/B
P/Tangible book
Tangible book$169.7M
Net cash$89.6M
Current ratio4.0
Debt/Equity0.0
ROA-7.0%
ROE-9.2%
Cash conversion-96.0%
CapEx/Revenue-0.4%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskLow
  • No immediate filing-based liquidity or dilution flags were detected.
Industry benchmarks
Activity: Retailers · cohort 8 companies
MetricHNSTActivity
Op margin-5.0%9.5% medp25 6.4% · p75 13.1%bottom quartile
Net margin-4.2%8.2% medp25 5.0% · p75 11.1%bottom quartile
Gross margin38.7%35.0% medp25 33.0% · p75 44.8%above median
R&D / revenue0.4% medp25 0.4% · p75 0.4%
CapEx / revenue-0.4%3.4% medp25 2.9% · p75 4.6%bottom quartile
Debt / equity0.0%25.8% medp25 3.1% · p75 69.4%bottom quartile
Observations
IR observations
Mean price target3.50 USD
Median price target3.25 USD
High price target5.00 USD
Low price target3.00 USD
Mean recommendation2.57 (1=strong buy, 5=strong sell)
Strong-buy count0.00
Buy count4.00
Hold count2.00
Sell count1.00
Strong-sell count0.00
Mean EPS estimate0.08 USD
Last actual EPS0.07 USD
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-04 10:47 UTC#fcbf08da
Source: analysis-pipeline (hybrid)Generated: 2026-05-04 10:48 UTCJob: 2687462b