HOGNYSE—63

HARLEY-DAVIDSON, INC.

Auto & Truck ManufacturersVerified

Score breakdown

Profitability+35Sentiment+12Risk penalty-8Missing signals-3

Quality breakdown

Key fields100Profile75Conclusion82AI synthesis40Observations47

HARLEY-DAVIDSON, INC. (HOG) is currently classified as Auto & Truck Manufacturers within Auto & Truck Manufacturers (Consumer Cyclicals). Classification confidence: 0.92 (verified market data). Capital structure on the latest snapshot: total assets 8,044,815,000 USD, total equity 3,140,668,000, short-term debt 819,629,000, long-term debt 1,649,612,000. Net cash position is approximately 622,503,000 USD. Profitability profile: revenue 3,603,979,000, gross profit 0, operating income 386,635,000, net income 338,738,000. Return on equity ~10.8%. Return on assets ~4.2%. Operating-cash-flow to net-income ratio is 1.68. Risk profile from automated assessment: liquidity risk low, dilution risk high. Flags: Diluted share count is materially above the basic share count..

Profile

CompanyHARLEY-DAVIDSON, INC.

ExchangeNYSE

TickerHOG

CIK0000793952

SICMotorcycles, Bicycles & Parts

SectorConsumer Cyclicals

BusinessAutomobiles & Auto Parts

Industry groupAutomobiles & Auto Parts

IndustryAuto & Truck Manufacturers

AI analysis

Business. HARLEY-DAVIDSON, INC. is classified under Consumer Cyclicals / Auto & Truck Manufacturers and appears profitable on the latest normalized snapshot.

Classification. Classification confidence is 0.92 based on verified market data; matched terms: Auto & Truck Manufacturers, Automobiles & Auto Parts, Consumer Cyclicals.

Key takeaways

Return on equity is about 10.8%.
Debt to equity is about 0.79x.
Companyfacts coverage was partial; recent filing facts backfilled research_and_development, intangible_assets.

Financial snapshot

PeriodFY2025

CurrencyUSD

Revenue$3.60B

Gross profit—

Operating income$386.6M

Net income$338.7M

R&D$159.3M

SG&A—

D&A$172.4M

SBC$31.7M

Operating cash flow$568.9M

CapEx$153.7M

Free cash flow$415.2M

Total assets$8.04B

Total liabilities—

Total equity$3.14B

Cash & equivalents$3.09B

Long-term debt$1.65B

Annual history (last 5)

PeriodRevenueOp IncomeNet IncomeFCF

FY2025$3.60B$386.6M$338.7M$415.2M

FY2024$4.15B$416.6M$455.4M$867.3M

FY2025$4.15B$416.6M$455.4M$867.3M

FY2023$4.88B$779.1M$706.6M$547.5M

FY2024$4.88B$779.1M$706.6M$547.5M

PeriodGross %Op %Net %FCF %

FY2025————

FY2024————

FY2025————

FY2023————

FY2024————

PeriodAssetsEquityCashDebt

FY2025$8.04B$3.14B$3.09B—

FY2024$11.88B$3.17B$1.59B—

FY2025$11.88B$3.17B$1.59B—

FY2023$12.14B$3.25B$1.53B—

FY2024$12.14B$3.25B$1.53B—

PeriodOCFCapExFCFSBC

FY2025$568.9M$153.7M$415.2M$31.7M

FY2024$1.06B$196.6M$867.3M$49.0M

FY2025$1.06B$196.6M$867.3M$49.0M

FY2023$754.9M$207.4M$547.5M$82.9M

FY2024$754.9M$207.4M$547.5M$82.9M

Quarterly history (last 4)

PeriodRevenueOp IncomeNet IncomeFCF

Q3 2025$3.21B$747.7M$618.0M$314.8M

Q2 2025$2.13B$272.9M$240.7M$443.9M

Q3 2025————

Q1 2025$1.08B$160.5M$133.1M$111.6M

PeriodGross %Op %Net %FCF %

Q3 2025————

Q2 2025————

Q3 2025————

Q1 2025————

PeriodAssetsEquityCashDebt

Q3 2025$10.57B$3.57B$1.78B—

Q2 2025$12.05B$3.32B$1.59B—

Q3 2025—$3.31B——

Q1 2025$12.38B$3.18B$1.93B—

PeriodOCFCapExFCFSBC

Q3 2025$416.9M$102.1M$314.8M$25.8M

Q2 2025$509.5M$65.6M$443.9M$17.4M

Q3 2025————

Q1 2025$141.5M$30.0M$111.6M$6.8M

Valuation

Market price—

Market cap—

Enterprise value—

P/E—

Reported non-GAAP P/E—

EV/Revenue—

EV/Op income—

EV/OCF—

P/B—

P/Tangible book—

Tangible book—

Net cash$622.5M

Current ratio2.1

Debt/Equity0.8

ROA4.2%

ROE10.8%

Cash conversion1.7%

CapEx/Revenue4.3%

SBC/Revenue0.9%

Asset intensity0.1

Dilution ratio8.6%

Risk assessment

Dilution riskHigh

Liquidity riskLow

Diluted share count is materially above the basic share count.

Industry benchmarks

Activity: Auto & Truck Manufacturers · cohort 1 companies

MetricHOGActivity

Op margin10.7%10.7% medp25 10.7% · p75 10.7%bottom quartile

Net margin9.4%9.4% medp25 9.4% · p75 9.4%top quartile

Gross margin—18.0% medp25 14.3% · p75 20.2%

R&D / revenue4.4%4.4% medp25 4.4% · p75 4.4%bottom quartile

CapEx / revenue4.3%4.3% medp25 4.3% · p75 4.3%bottom quartile

Debt / equity79.0%52.5% medp25 52.5% · p75 52.5%top quartile

Observations

IR observations

market data ESG controversies score14.8

market data ESG governance pillar47.4

market data ESG social pillar47.8

market data insider trading score9.0

Source data

Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.

SEC filingstype companyfacts · CIK 0000793952 · 760 us-gaap concepts

data.sec.gov/CIK0000793952.json

2026-05-01 16:05 UTC#a4d34fb5

Source: analysis-pipeline (hybrid)Generated: 2026-05-01 16:06 UTCJob: f5037290