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LIVE · 10:08 UTC
KGN$3.5858

Kogan.com Ltd

Department StoresVerified
Score breakdown
Valuation+15Profitability+9Sentiment+15Missing signals-1
Quality breakdown
Key fields100Profile25Conclusion95AI synthesis40Observations23

Kogan.com Ltd has a market capitalization of $342.32 million and a price-to-book ratio of 5.66, indicating a premium valuation relative to its book value [doc:KGN.AX-1024]. The company holds $42.15 million in cash and equivalents, with a current ratio of 1.08, suggesting limited short-term liquidity cushion [doc:KGN.AX-1024]. The debt-to-equity ratio of 0.28 reflects a conservative capital structure, with long-term debt amounting to $16.66 million [doc:KGN.AX-1024]. The company reported a net loss of $39.47 million and an operating loss of $30.68 million, with a return on equity of -6.52% and a return on assets of -2.08%, both significantly below the industry median for profitability metrics [doc:KGN.AX-1024]. Gross profit of $189.91 million represents 38.9% of revenue, but the operating margin is negative, indicating inefficiencies in cost control or pricing [doc:KGN.AX-1024]. Kogan.com's revenue is concentrated in its core online retail operations, with no disclosed geographic diversification beyond Australia and New Zealand [doc:KGN.AX-1024]. The company's revenue concentration in a single business model and geographic region increases exposure to local economic and regulatory shifts [doc:KGN.AX-1024]. The company's revenue of $488.11 million reflects a challenging operating environment, with negative operating and net income. Analysts have assigned a mean price target of $5.43 and a median of $4.60, with a mean recommendation of 2.75 (leaning toward "Hold") [doc:KGN.AX-1024]. The free cash flow of -$40.63 million indicates that the company is not generating sufficient cash to fund operations and capital expenditures [doc:KGN.AX-1024]. The risk assessment indicates low liquidity and dilution risk, with no immediate filing-based flags detected [doc:KGN.AX-1024]. However, the negative net income and operating cash flow suggest potential future dilution if the company requires additional capital to sustain operations [doc:KGN.AX-1024]. No recent filings or transcripts were provided to assess material events or strategic shifts [doc:KGN.AX-1024].

Profile
CompanyKogan.com Ltd
TickerKGN.AX
SectorConsumer Cyclicals
BusinessRetailers
Industry groupRetailers
IndustryDepartment Stores
AI analysis

Business. Kogan.com Ltd operates as an online retailer offering a broad range of consumer goods, including electronics, home appliances, and general merchandise, primarily in Australia and New Zealand [doc:KGN.AX-1024].

Classification. Kogan.com Ltd is classified under the industry "Department Stores" within the business sector "Retailers" and economic sector "Consumer Cyclicals," with a confidence level of 0.92 [doc:KGN.AX-1024].

Kogan.com Ltd has a market capitalization of $342.32 million and a price-to-book ratio of 5.66, indicating a premium valuation relative to its book value [doc:KGN.AX-1024]. The company holds $42.15 million in cash and equivalents, with a current ratio of 1.08, suggesting limited short-term liquidity cushion [doc:KGN.AX-1024]. The debt-to-equity ratio of 0.28 reflects a conservative capital structure, with long-term debt amounting to $16.66 million [doc:KGN.AX-1024]. The company reported a net loss of $39.47 million and an operating loss of $30.68 million, with a return on equity of -6.52% and a return on assets of -2.08%, both significantly below the industry median for profitability metrics [doc:KGN.AX-1024]. Gross profit of $189.91 million represents 38.9% of revenue, but the operating margin is negative, indicating inefficiencies in cost control or pricing [doc:KGN.AX-1024]. Kogan.com's revenue is concentrated in its core online retail operations, with no disclosed geographic diversification beyond Australia and New Zealand [doc:KGN.AX-1024]. The company's revenue concentration in a single business model and geographic region increases exposure to local economic and regulatory shifts [doc:KGN.AX-1024]. The company's revenue of $488.11 million reflects a challenging operating environment, with negative operating and net income. Analysts have assigned a mean price target of $5.43 and a median of $4.60, with a mean recommendation of 2.75 (leaning toward "Hold") [doc:KGN.AX-1024]. The free cash flow of -$40.63 million indicates that the company is not generating sufficient cash to fund operations and capital expenditures [doc:KGN.AX-1024]. The risk assessment indicates low liquidity and dilution risk, with no immediate filing-based flags detected [doc:KGN.AX-1024]. However, the negative net income and operating cash flow suggest potential future dilution if the company requires additional capital to sustain operations [doc:KGN.AX-1024]. No recent filings or transcripts were provided to assess material events or strategic shifts [doc:KGN.AX-1024].
Key takeaways
  • Kogan.com Ltd is trading at a premium to book value (5.66x) despite reporting a net loss and negative operating income.
  • The company's return on equity (-6.52%) and return on assets (-2.08%) are significantly below industry norms, indicating poor capital efficiency.
  • Revenue is concentrated in a single business model and geographic region, increasing exposure to local economic and regulatory risks.
  • Analysts have assigned a mean price target of $5.43, but the company's negative free cash flow and operating losses raise concerns about long-term sustainability.
  • --
  • ## RATIONALES
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Financial snapshot
PeriodHA-latest
CurrencyAUD
Revenue$488.1M
Gross profit$189.9M
Operating income-$30.7M
Net income-$39.5M
R&D
SG&A
D&A
SBC
Operating cash flow$37.3M
CapEx-$4.8M
Free cash flow-$40.6M
Total assets$190.1M
Total liabilities$129.6M
Total equity$60.5M
Cash & equivalents$42.1M
Long-term debt$16.7M
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY0
FY-1
FY-2
FY-3
FY-4
PeriodGross %Op %Net %FCF %
FY0
FY-1
FY-2
FY-3
FY-4
PeriodAssetsEquityCashDebt
FY0
FY-1
FY-2
FY-3
FY-4
PeriodOCFCapExFCFSBC
FY0
FY-1
FY-2
FY-3
FY-4
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodGross %Op %Net %FCF %
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodAssetsEquityCashDebt
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodOCFCapExFCFSBC
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
Valuation
Market price$3.58
Market cap$342.3M
Enterprise value$316.8M
P/E
Reported non-GAAP P/E
EV/Revenue0.7
EV/Op income
EV/OCF8.5
P/B5.7
P/Tangible book5.7
Tangible book$60.5M
Net cash$25.5M
Current ratio1.1
Debt/Equity0.3
ROA-20.8%
ROE-65.2%
Cash conversion-94.0%
CapEx/Revenue-1.0%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskLow
  • No immediate filing-based liquidity or dilution flags were detected.
Industry benchmarks
Activity: Department Stores · cohort 2 companies
MetricKGNActivity
Op margin-6.3%4.7% medp25 4.7% · p75 4.7%bottom quartile
Net margin-8.1%5.9% medp25 4.4% · p75 7.3%bottom quartile
Gross margin38.9%39.5% medp25 39.5% · p75 39.5%bottom quartile
CapEx / revenue-1.0%1.6% medp25 1.5% · p75 1.6%bottom quartile
Debt / equity28.0%50.0% medp25 50.0% · p75 50.0%bottom quartile
Observations
IR observations
Mean price target5.43 Unknown error in universe processing
Median price target4.60 Unknown error in universe processing
High price target7.50 Unknown error in universe processing
Low price target4.25 Unknown error in universe processing
Mean recommendation2.75 (1=strong buy, 5=strong sell)
Strong-buy count0.00
Buy count2.00
Hold count1.00
Sell count1.00
Strong-sell count0.00
Mean EPS estimate0.18 Unknown error in universe processing
Last actual EPS0.15 Unknown error in universe processing
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-04 17:49 UTC#74a9a438
Market quoteclose AUD 3.58 · shares 0.10B diluted
no public URL
2026-05-04 17:49 UTC#84d6c3db
Source: analysis-pipeline (hybrid)Generated: 2026-05-04 17:50 UTCJob: 84ccd9a2