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LIVE · 10:15 UTC
MED657

Media 6 SA

Advertising & MarketingVerified
Score breakdown
Profitability+9Sentiment+24Risk penalty-3Missing signals-3
Quality breakdown
Key fields100Profile38Conclusion98AI synthesis40Observations3

Media 6 SA's capital structure shows a debt-to-equity ratio of 0.89, indicating a moderate reliance on debt financing [doc:valuation_snapshot]. The company's liquidity position is characterized by a current ratio of 1.07, suggesting limited short-term liquidity cushion [doc:valuation_snapshot]. Despite reporting negative net income of EUR -4.67 million, the company generated positive operating cash flow of EUR 3.75 million, indicating some operational resilience [doc:financial_snapshot]. Profitability metrics reveal significant underperformance relative to industry norms. The company's return on equity of -20.32% and return on assets of -6.61% indicate a loss-making position, with both metrics well below the typical thresholds for a healthy advertising and marketing firm [doc:valuation_snapshot]. Gross profit of EUR 31.52 million on revenue of EUR 81.44 million suggests a gross margin of approximately 38.7%, which is in line with industry expectations but insufficient to offset operating expenses [doc:financial_snapshot]. The company's revenue is concentrated across its two divisions: production and services. While the input data does not provide specific revenue breakdowns by segment, the presence of subsidiaries in multiple countries (France, Spain, Romania, the Czech Republic, and China) suggests some geographic diversification [doc:input_data]. However, the lack of detailed segment reporting limits visibility into the contribution of each region or product line. Growth trajectory appears mixed. The company reported a net loss in the latest period, with operating income of EUR -5.22 million. While the input data does not provide multi-year revenue history, the negative net income and free cash flow of EUR -10.13 million suggest operational challenges [doc:financial_snapshot]. The capital expenditure of EUR -9.10 million indicates ongoing investment, but the negative free cash flow suggests these investments are not yet generating sufficient returns. Risk factors include a medium liquidity risk, as the company has no cash and equivalents and a negative net cash position after subtracting total debt [doc:risk_assessment]. The dilution risk is assessed as low, with no immediate pressure from share issuance or dilution events [doc:risk_assessment]. The company's financial leverage, while moderate, could become a concern if operating performance does not improve. Recent events include the continued operation of subsidiaries across multiple countries, with no specific filings or transcripts indicating material changes in strategy or operations [doc:input_data]. The absence of recent significant events suggests a stable but underperforming business environment.

Profile
CompanyMedia 6 SA
TickerMED6.PA
SectorConsumer Cyclicals
BusinessCyclical Consumer Services
Industry groupCyclical Consumer Services
IndustryAdvertising & Marketing
AI analysis

Business. Media 6 SA provides point-of-sale marketing and publicity services, including POS displays, shop fittings, fixtures, and merchandising, operating through two divisions: production and services [doc:input_data].

Classification. Media 6 SA is classified under the Advertising & Marketing industry within the Consumer Cyclicals economic sector, with a confidence level of 0.92 [doc:input_data].

Media 6 SA's capital structure shows a debt-to-equity ratio of 0.89, indicating a moderate reliance on debt financing [doc:valuation_snapshot]. The company's liquidity position is characterized by a current ratio of 1.07, suggesting limited short-term liquidity cushion [doc:valuation_snapshot]. Despite reporting negative net income of EUR -4.67 million, the company generated positive operating cash flow of EUR 3.75 million, indicating some operational resilience [doc:financial_snapshot]. Profitability metrics reveal significant underperformance relative to industry norms. The company's return on equity of -20.32% and return on assets of -6.61% indicate a loss-making position, with both metrics well below the typical thresholds for a healthy advertising and marketing firm [doc:valuation_snapshot]. Gross profit of EUR 31.52 million on revenue of EUR 81.44 million suggests a gross margin of approximately 38.7%, which is in line with industry expectations but insufficient to offset operating expenses [doc:financial_snapshot]. The company's revenue is concentrated across its two divisions: production and services. While the input data does not provide specific revenue breakdowns by segment, the presence of subsidiaries in multiple countries (France, Spain, Romania, the Czech Republic, and China) suggests some geographic diversification [doc:input_data]. However, the lack of detailed segment reporting limits visibility into the contribution of each region or product line. Growth trajectory appears mixed. The company reported a net loss in the latest period, with operating income of EUR -5.22 million. While the input data does not provide multi-year revenue history, the negative net income and free cash flow of EUR -10.13 million suggest operational challenges [doc:financial_snapshot]. The capital expenditure of EUR -9.10 million indicates ongoing investment, but the negative free cash flow suggests these investments are not yet generating sufficient returns. Risk factors include a medium liquidity risk, as the company has no cash and equivalents and a negative net cash position after subtracting total debt [doc:risk_assessment]. The dilution risk is assessed as low, with no immediate pressure from share issuance or dilution events [doc:risk_assessment]. The company's financial leverage, while moderate, could become a concern if operating performance does not improve. Recent events include the continued operation of subsidiaries across multiple countries, with no specific filings or transcripts indicating material changes in strategy or operations [doc:input_data]. The absence of recent significant events suggests a stable but underperforming business environment.
Key takeaways
  • Media 6 SA is operating at a loss, with negative net income and return on equity, indicating poor profitability.
  • The company's liquidity position is weak, with no cash and a current ratio of 1.07.
  • Despite a moderate debt-to-equity ratio, the company's negative net cash position raises concerns about financial flexibility.
  • The company's geographic presence is broad but lacks detailed segment reporting, limiting visibility into regional performance.
  • Capital expenditures are ongoing, but the negative free cash flow suggests these investments are not yet generating returns.
  • --
  • ## RATIONALES
  • ```json
Financial snapshot
PeriodHA-latest
CurrencyEUR
Revenue$81.4M
Gross profit$31.5M
Operating income-$5.2M
Net income-$4.7M
R&D
SG&A
D&A
SBC
Operating cash flow$3.8M
CapEx-$9.1M
Free cash flow-$10.1M
Total assets$70.7M
Total liabilities$47.7M
Total equity$23.0M
Cash & equivalents$0.00
Long-term debt$20.6M
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY0
FY-1
FY-2
FY-3
FY-4
PeriodGross %Op %Net %FCF %
FY0
FY-1
FY-2
FY-3
FY-4
PeriodAssetsEquityCashDebt
FY0
FY-1
FY-2
FY-3
FY-4
PeriodOCFCapExFCFSBC
FY0
FY-1
FY-2
FY-3
FY-4
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodGross %Op %Net %FCF %
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodAssetsEquityCashDebt
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodOCFCapExFCFSBC
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
Valuation
Market price
Market cap
Enterprise value
P/E
Reported non-GAAP P/E
EV/Revenue
EV/Op income
EV/OCF
P/B
P/Tangible book
Tangible book$23.0M
Net cash-$20.6M
Current ratio1.1
Debt/Equity0.9
ROA-6.6%
ROE-20.3%
Cash conversion-80.0%
CapEx/Revenue-11.2%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Advertising & Marketing · cohort 1 companies
MetricMED6Activity
Op margin-6.4%2.0% medp25 2.0% · p75 2.0%bottom quartile
Net margin-5.7%-8.4% medp25 -8.4% · p75 -8.4%top quartile
Gross margin38.7%39.1% medp25 21.0% · p75 60.6%below median
CapEx / revenue-11.2%0.8% medp25 0.8% · p75 0.8%bottom quartile
Debt / equity89.0%354.4% medp25 354.4% · p75 354.4%bottom quartile
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-03 17:02 UTC#6be5deba
Source: analysis-pipeline (hybrid)Generated: 2026-05-03 17:03 UTCJob: ded23d6f