Nelly Group AB (publ) (NELLY)

Profile

TickerNELLY

RICNELLY.ST

ISINSE0015245535

IssuerNelly Group AB (publ)

SectorConsumer Discretionary

IndustrySpecialty Retail

Sub-industryOnline Services

HeadquartersBoras, Sweden

Country of issuerSweden

Founded1936-12-11

Employees151

Total share float20,469,873

Holders (C/S)—

Auditor—

CEO / managementMs. Ebba Ljungerud

Business Description

Nelly Group AB (publ), formerly Qliro Group AB (publ), is a Sweden-based group of Internet retailers. With a direct-to-consumer strategy and own brand NLY by Nelly, it offers fashion and beauty products to young women through Nelly.com. Its assortment includes lingerie and swimwear, clothing, accessories, beauty products and sportswear for women. The clothes and accessories are purchased from manufacturers in, for example, the United Kingdom, Turkey and China. The Company operates on the Scandinavian market.

ESG · Risk Indicators

Controversies score100.0

Governance pillar77.2

Social pillar57.5

Insider trading score—

Industry Substrate · Internet Services & Infrastructure

Signals to watch

Geopolitical drivers

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Industry KPIs

Full Analysis Pending

Detailed financial analysis, valuation snapshot, multi-period history, and AI narrative are pending — generated when this company is included in the next analysis batch. Profile data above is point-in-time as of 2026-04-30.