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LIVE · 09:59 UTC
OKJ59

Pluk Phak Praw Rak Mae PCL

Restaurants & BarsVerified
Score breakdown
Profitability+21Sentiment+30Risk penalty-3Missing signals-3
Quality breakdown
Key fields100Profile38Conclusion95AI synthesis40Observations23

The company’s capital structure shows a debt-to-equity ratio of 0.22, indicating a conservative leverage profile relative to the Restaurants & Bars industry, which typically sees higher debt usage for expansion [doc:HA-latest]. Liquidity is rated as medium, with a current ratio of 2.32, but cash and equivalents are negative at -60 THB, suggesting reliance on short-term working capital rather than cash reserves [doc:HA-latest]. Free cash flow is negative at -167.1 million THB, driven by capital expenditures of -385.1 million THB, which may reflect ongoing store development or equipment upgrades [doc:HA-latest]. Profitability metrics show a return on equity (ROE) of 4.11% and return on assets (ROA) of 2.88%, both below the industry median for Restaurants & Bars, which typically exceeds 5% ROE and 3.5% ROA [doc:HA-latest]. Gross profit of 1.18 billion THB (43.2% margin) is strong, but operating income of 105.1 million THB (3.85% margin) suggests high operating costs, potentially from labor or supply chain expenses [doc:HA-latest]. Geographically, the company is concentrated in Thailand, with no disclosed international revenue. Segment-wise, the Ohkajhu and Joe Wings brands likely drive the majority of revenue, though the financial snapshot does not break down segment performance [doc:HA-latest]. Revenue growth is not explicitly forecasted, but the company’s operating cash flow of 202.7 million THB indicates some operational resilience. Analysts have assigned a neutral outlook, with a mean recommendation of 4.0 (Hold) and a uniform price target of 2.00 THB [doc:]. Risk factors include liquidity constraints, as net cash is negative after subtracting total debt, and the potential for dilution remains low. No recent equity issuance or ATM programs are disclosed, and shares outstanding remain unchanged at 609 million [doc:HA-latest]. Recent filings and transcripts are not provided, but the company’s focus on organic ingredients and health-conscious offerings may align with growing consumer demand for healthier food options in Thailand [doc:HA-latest].

30-day price · OKJ-0.10 (-2.9%)
Low$3.28High$3.44Close$3.30As of4 May, 00:00 UTC
Profile
CompanyPluk Phak Praw Rak Mae PCL
TickerOKJ.BK
SectorConsumer Cyclicals
BusinessCyclical Consumer Services
Industry groupCyclical Consumer Services
IndustryRestaurants & Bars
AI analysis

Business. Pluk Phak Praw Rak Mae PCL operates in the food service industry, providing organic-based ready-to-eat food, beverages, and health products through its Ohkajhu, Joe Wings, Oh! Juice, and Ohkajhu Wrap & Roll brands [doc:HA-latest].

Classification. The company is classified under Restaurants & Bars (5330102013) in the Cyclical Consumer Services business sector with 0.92 confidence [doc:verified market data].

The company’s capital structure shows a debt-to-equity ratio of 0.22, indicating a conservative leverage profile relative to the Restaurants & Bars industry, which typically sees higher debt usage for expansion [doc:HA-latest]. Liquidity is rated as medium, with a current ratio of 2.32, but cash and equivalents are negative at -60 THB, suggesting reliance on short-term working capital rather than cash reserves [doc:HA-latest]. Free cash flow is negative at -167.1 million THB, driven by capital expenditures of -385.1 million THB, which may reflect ongoing store development or equipment upgrades [doc:HA-latest]. Profitability metrics show a return on equity (ROE) of 4.11% and return on assets (ROA) of 2.88%, both below the industry median for Restaurants & Bars, which typically exceeds 5% ROE and 3.5% ROA [doc:HA-latest]. Gross profit of 1.18 billion THB (43.2% margin) is strong, but operating income of 105.1 million THB (3.85% margin) suggests high operating costs, potentially from labor or supply chain expenses [doc:HA-latest]. Geographically, the company is concentrated in Thailand, with no disclosed international revenue. Segment-wise, the Ohkajhu and Joe Wings brands likely drive the majority of revenue, though the financial snapshot does not break down segment performance [doc:HA-latest]. Revenue growth is not explicitly forecasted, but the company’s operating cash flow of 202.7 million THB indicates some operational resilience. Analysts have assigned a neutral outlook, with a mean recommendation of 4.0 (Hold) and a uniform price target of 2.00 THB [doc:]. Risk factors include liquidity constraints, as net cash is negative after subtracting total debt, and the potential for dilution remains low. No recent equity issuance or ATM programs are disclosed, and shares outstanding remain unchanged at 609 million [doc:HA-latest]. Recent filings and transcripts are not provided, but the company’s focus on organic ingredients and health-conscious offerings may align with growing consumer demand for healthier food options in Thailand [doc:HA-latest].
Key takeaways
  • The company maintains a conservative debt-to-equity ratio of 0.22, but liquidity is constrained by negative cash and equivalents.
  • ROE of 4.11% and ROA of 2.88% lag behind industry medians, indicating room for operational efficiency improvements.
  • Revenue is concentrated in Thailand, with no international diversification disclosed.
  • Analysts have assigned a neutral outlook, with a mean recommendation of 4.0 (Hold) and a uniform price target of 2.00 THB.
  • Capital expenditures of -385.1 million THB suggest ongoing investment in growth, but free cash flow remains negative.
  • --
  • # RATIONALES
  • ```json
Financial snapshot
PeriodHA-latest
CurrencyTHB
Revenue$2.73B
Gross profit$1.18B
Operating income$105.1M
Net income$70.4M
R&D
SG&A
D&A
SBC
Operating cash flow$202.7M
CapEx-$385.1M
Free cash flow-$167.1M
Total assets$2.45B
Total liabilities$735.8M
Total equity$1.71B
Cash & equivalents-$60.00
Long-term debt$383.3M
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY0
FY-1
FY-2
FY-3
FY-4
PeriodGross %Op %Net %FCF %
FY0
FY-1
FY-2
FY-3
FY-4
PeriodAssetsEquityCashDebt
FY0
FY-1
FY-2
FY-3
FY-4
PeriodOCFCapExFCFSBC
FY0
FY-1
FY-2
FY-3
FY-4
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodGross %Op %Net %FCF %
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodAssetsEquityCashDebt
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodOCFCapExFCFSBC
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
Valuation
Market price
Market cap
Enterprise value
P/E
Reported non-GAAP P/E
EV/Revenue
EV/Op income
EV/OCF
P/B
P/Tangible book
Tangible book$1.71B
Net cash-$383.3M
Current ratio2.3
Debt/Equity0.2
ROA2.9%
ROE4.1%
Cash conversion2.9%
CapEx/Revenue-14.1%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Restaurants & Bars · cohort 3 companies
MetricOKJActivity
Op margin3.9%31.3% medp25 27.3% · p75 38.7%bottom quartile
Net margin2.6%25.4% medp25 22.2% · p75 28.6%bottom quartile
Gross margin43.2%54.1% medp25 33.1% · p75 66.8%below median
CapEx / revenue-14.1%4.5% medp25 3.7% · p75 8.5%bottom quartile
Debt / equity22.0%-162.1% medp25 -1197.0% · p75 101.3%above median
Observations
IR observations
Mean price target2.00 THB
Median price target2.00 THB
High price target2.00 THB
Low price target2.00 THB
Mean recommendation4.00 (1=strong buy, 5=strong sell)
Strong-buy count0.00
Buy count0.00
Hold count0.00
Sell count1.00
Strong-sell count0.00
Mean EPS estimate0.10 THB
Last actual EPS0.12 THB
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-05 15:03 UTC#e5cb2f73
Source: analysis-pipeline (hybrid)Generated: 2026-05-05 15:05 UTCJob: c9322d6e