Pureprofile Ltd

Pureprofile's capital structure shows a debt-to-equity ratio of 0.55, indicating a moderate level of leverage [doc:HA-latest]. The company's liquidity position is characterized by a current ratio of 1.13, suggesting it has just enough current assets to cover its current liabilities [doc:HA-latest]. The company's return on equity of 20.93% is strong, reflecting efficient use of shareholders' equity to generate profits [doc:HA-latest]. However, the return on assets of 5.04% is relatively low, indicating that the company is not generating a high return on its total asset base [doc:HA-latest]. In terms of profitability, Pureprofile's operating margin is 2.84% (calculated as operating income of 1,623,650 AUD divided by revenue of 57,180,010 AUD), which is below the median for the Advertising & Marketing industry. The net profit margin of 2.69% (calculated as net income of 1,538,780 AUD divided by revenue of 57,180,010 AUD) is also below the industry median, suggesting that the company is not as profitable as its peers [doc:HA-latest]. The company's revenue is concentrated in its Data & Insights segment, which is its only disclosed segment. There is no geographic breakdown provided in the financial snapshot, so it is unclear if the company has significant exposure to any particular region [doc:HA-latest]. Analysts estimate that the company's revenue will grow to 66,000,000 AUD in the next period, representing a growth of 15.4% from the last actual revenue of 57,178,000 AUD [doc:]. The company's risk assessment indicates a medium liquidity risk and a low dilution risk. The key flag of negative net cash after subtracting total debt suggests that the company may need to raise additional capital or manage its debt more effectively [doc:HA-latest]. The company's capital expenditure of -2,429,990 AUD indicates that it is generating more cash from operations than it is spending on capital investments, which is a positive sign [doc:HA-latest]. Recent events include the disclosure of the company's financial snapshot, which provides a detailed view of its financial position. The company's operating cash flow of 4,790,580 AUD and free cash flow of 1,982,510 AUD indicate that it is generating positive cash from operations [doc:HA-latest]. The company's free cash flow is a positive indicator of its ability to fund operations and potentially return value to shareholders [doc:HA-latest].