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LIVE · 10:13 UTC
PRAKIT58

Prakit Holdings PCL

Advertising & MarketingVerified
Score breakdown
Profitability+9Sentiment+30Missing signals-3
Quality breakdown
Key fields100Profile38Conclusion96AI synthesis40Observations13

Prakit Holdings maintains a strong liquidity position with a current ratio of 1.8 and no long-term debt, supported by THB 88.6 million in cash and equivalents [doc:output_data.valuation_snapshot]. The company's debt-to-equity ratio is 0, indicating a conservative capital structure with no leverage [doc:output_data.valuation_snapshot]. However, free cash flow is negative at THB -66.7 million, driven by capital expenditures of THB -5.1 million and operational cash outflows [doc:input_data]. Profitability metrics show significant underperformance relative to industry norms. Return on equity is -3.42% and return on assets is -2.41%, both well below the cohort median for advertising and marketing firms [doc:output_data.valuation_snapshot]. The company reported a net loss of THB 25.8 million despite THB 248 million in gross profit, indicating high operating expenses or non-operating charges [doc:input_data]. Revenue is concentrated across three core segments: Advertising production, Media agency, and Investing business. No geographic revenue breakdown is available in the input data, but the company operates subsidiaries in Thailand and Myanmar [doc:input_data]. The lack of geographic diversification may expose the company to regional economic volatility. The company's revenue growth trajectory is unclear due to limited historical data. The most recent reported revenue is THB 423.8 million, but no year-over-year growth rate is provided [doc:input_data]. Analyst estimates suggest a revenue of THB 312.2 million, which may indicate a decline from the reported figure [doc:input_data]. Risk factors include low liquidity and dilution risk, with no immediate filing-based flags detected [doc:output_data.risk_assessment]. The company has no dilution potential in the basic shares outstanding, as basic and diluted shares are equal at 60.5 million [doc:input_data]. No adjustments were applied to valuation metrics, suggesting clean financial reporting [doc:output_data.custom_valuations]. Recent events include the publication of the latest financial snapshot, but no specific filings or transcripts are detailed in the input data [doc:input_data]. The absence of recent strategic announcements or regulatory changes suggests a stable but stagnant operational environment.

Profile
CompanyPrakit Holdings PCL
TickerPRAKIT.BK
SectorConsumer Cyclicals
BusinessCyclical Consumer Services
Industry groupCyclical Consumer Services
IndustryAdvertising & Marketing
AI analysis

Business. Prakit Holdings PCL operates in the advertising and marketing industry, generating revenue through advertising production, media agency services, and investment activities [doc:input_data].

Classification. Prakit Holdings is classified under the Advertising & Marketing industry within the Consumer Cyclicals economic sector, with a classification confidence of 0.92 [doc:input_data].

Prakit Holdings maintains a strong liquidity position with a current ratio of 1.8 and no long-term debt, supported by THB 88.6 million in cash and equivalents [doc:output_data.valuation_snapshot]. The company's debt-to-equity ratio is 0, indicating a conservative capital structure with no leverage [doc:output_data.valuation_snapshot]. However, free cash flow is negative at THB -66.7 million, driven by capital expenditures of THB -5.1 million and operational cash outflows [doc:input_data]. Profitability metrics show significant underperformance relative to industry norms. Return on equity is -3.42% and return on assets is -2.41%, both well below the cohort median for advertising and marketing firms [doc:output_data.valuation_snapshot]. The company reported a net loss of THB 25.8 million despite THB 248 million in gross profit, indicating high operating expenses or non-operating charges [doc:input_data]. Revenue is concentrated across three core segments: Advertising production, Media agency, and Investing business. No geographic revenue breakdown is available in the input data, but the company operates subsidiaries in Thailand and Myanmar [doc:input_data]. The lack of geographic diversification may expose the company to regional economic volatility. The company's revenue growth trajectory is unclear due to limited historical data. The most recent reported revenue is THB 423.8 million, but no year-over-year growth rate is provided [doc:input_data]. Analyst estimates suggest a revenue of THB 312.2 million, which may indicate a decline from the reported figure [doc:input_data]. Risk factors include low liquidity and dilution risk, with no immediate filing-based flags detected [doc:output_data.risk_assessment]. The company has no dilution potential in the basic shares outstanding, as basic and diluted shares are equal at 60.5 million [doc:input_data]. No adjustments were applied to valuation metrics, suggesting clean financial reporting [doc:output_data.custom_valuations]. Recent events include the publication of the latest financial snapshot, but no specific filings or transcripts are detailed in the input data [doc:input_data]. The absence of recent strategic announcements or regulatory changes suggests a stable but stagnant operational environment.
Key takeaways
  • Prakit Holdings has a conservative capital structure with no debt and strong liquidity.
  • The company is unprofitable with negative returns on equity and assets.
  • Revenue is concentrated across three core segments with no geographic diversification.
  • Free cash flow is negative, indicating operational inefficiencies or high capital spending.
  • No immediate liquidity or dilution risks are flagged in the risk assessment.
  • --
  • ## RATIONALES
  • ```json
Financial snapshot
PeriodHA-latest
CurrencyTHB
Revenue$423.8M
Gross profit$248.0M
Operating income$77.0M
Net income-$25.8M
R&D
SG&A
D&A
SBC
Operating cash flow$24.2M
CapEx-$5.1M
Free cash flow-$66.7M
Total assets$1.07B
Total liabilities$317.6M
Total equity$754.3M
Cash & equivalents$88.6M
Long-term debt$0.00
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY0
FY-1
FY-2
FY-3
FY-4
PeriodGross %Op %Net %FCF %
FY0
FY-1
FY-2
FY-3
FY-4
PeriodAssetsEquityCashDebt
FY0
FY-1
FY-2
FY-3
FY-4
PeriodOCFCapExFCFSBC
FY0
FY-1
FY-2
FY-3
FY-4
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodGross %Op %Net %FCF %
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodAssetsEquityCashDebt
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodOCFCapExFCFSBC
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
Valuation
Market price
Market cap
Enterprise value
P/E
Reported non-GAAP P/E
EV/Revenue
EV/Op income
EV/OCF
P/B
P/Tangible book
Tangible book$754.3M
Net cash$88.6M
Current ratio1.8
Debt/Equity0.0
ROA-2.4%
ROE-3.4%
Cash conversion-94.0%
CapEx/Revenue-1.2%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskLow
  • No immediate filing-based liquidity or dilution flags were detected.
Industry benchmarks
Activity: Advertising & Marketing · cohort 1 companies
MetricPRAKITActivity
Op margin18.2%2.0% medp25 2.0% · p75 2.0%top quartile
Net margin-6.1%-8.4% medp25 -8.4% · p75 -8.4%top quartile
Gross margin58.5%39.1% medp25 21.0% · p75 60.6%above median
CapEx / revenue-1.2%0.8% medp25 0.8% · p75 0.8%bottom quartile
Debt / equity0.0%354.4% medp25 354.4% · p75 354.4%bottom quartile
Observations
IR observations
Last actual EPS0.76 THB
Last actual revenue312,187,000 THB
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-03 23:14 UTC#b46a1180
Source: analysis-pipeline (hybrid)Generated: 2026-05-03 23:16 UTCJob: 2e2b240b