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MARKETS CLOSED · LAST TRADE Thu 03:29 UTC
PRCL$10.5457

General Company for Ceramic and Porcelain Products SAE

Construction Supplies & FixturesVerified
Score breakdown
Valuation+3Profitability+3Sentiment+15Risk penalty-3Missing signals-2
Quality breakdown
Key fields100Profile38Conclusion99AI synthesis40Observations3

The company's capital structure is highly leveraged, with total liabilities of EGP 678.14 million and total equity of EGP -173.64 million, resulting in a negative debt-to-equity ratio of -0.35. The company's liquidity position is weak, with cash and equivalents of EGP 55,500 and a current ratio of 0.54, indicating significant short-term liquidity risk [doc:HA-latest]. The valuation snapshot shows a market price of EGP 10.54 and a market cap of EGP 530.86 million, with an EV/EBITDA of 40.98 and an EV/Revenue of 5.28, suggesting a high valuation relative to earnings and revenue [doc:valuation snapshot]. Profitability metrics are mixed, with a gross profit of EGP 36.86 million and an operating income of EGP 14.45 million, but a net loss of EGP 99.22 million. Return on equity is 57.14%, but return on assets is -19.67%, indicating poor asset utilization and significant financial distress [doc:HA-latest]. These metrics are below the industry median for profitability and asset efficiency, as defined by the industry_config preferred metrics for Construction Supplies & Fixtures [doc:industry_config]. The company's revenue is concentrated in Egypt and exports to Arab, African, and European countries, with no disclosed segment breakdown. This geographic concentration increases exposure to local economic and political risks, particularly in Egypt, where the company operates three factories [doc:HA-latest]. The lack of segment data limits visibility into the performance of different product lines and regions. The company's growth trajectory is uncertain, with a net loss in the latest period and no disclosed revenue growth rates. The outlook for the current and next fiscal years is not provided, but the negative net income and weak liquidity suggest a challenging operating environment [doc:HA-latest]. The company's capital expenditure of EGP -473,000 indicates minimal investment in growth, which may limit future capacity and market expansion. The risk assessment highlights significant liquidity risk, with a medium rating and a key flag indicating negative net cash after subtracting total debt. The dilution risk is rated as low, but the company's negative equity and high leverage increase the potential for future dilution through debt financing or equity issuance [doc:risk assessment]. The company's financial distress and negative net income suggest a high risk of further capital structure adjustments, which could impact shareholder value. Recent events and filings are not disclosed in the input data, but the company's financial performance and liquidity position suggest a need for close monitoring of future filings and management commentary. The company's negative net income and weak liquidity may lead to increased scrutiny from investors and creditors [doc:HA-latest].

Profile
CompanyGeneral Company for Ceramic and Porcelain Products SAE
TickerPRCL.CA
SectorConsumer Cyclicals
BusinessCyclical Consumer Products
Industry groupCyclical Consumer Products
IndustryConstruction Supplies & Fixtures
AI analysis

Business. General Company for Ceramic and Porcelain Products SAE (Sheeni) is an Egypt-based company engaged in the manufacture and sale of ceramic and porcelain products, including tableware, sanitary ware, ceramic flooring and wall tiles, and vases for residential and commercial use [doc:HA-latest].

Classification. The company is classified under the Consumer Cyclicals economic sector, Cyclical Consumer Products business sector, and Construction Supplies & Fixtures industry, with a confidence level of 0.92 [doc:verified market data].

The company's capital structure is highly leveraged, with total liabilities of EGP 678.14 million and total equity of EGP -173.64 million, resulting in a negative debt-to-equity ratio of -0.35. The company's liquidity position is weak, with cash and equivalents of EGP 55,500 and a current ratio of 0.54, indicating significant short-term liquidity risk [doc:HA-latest]. The valuation snapshot shows a market price of EGP 10.54 and a market cap of EGP 530.86 million, with an EV/EBITDA of 40.98 and an EV/Revenue of 5.28, suggesting a high valuation relative to earnings and revenue [doc:valuation snapshot]. Profitability metrics are mixed, with a gross profit of EGP 36.86 million and an operating income of EGP 14.45 million, but a net loss of EGP 99.22 million. Return on equity is 57.14%, but return on assets is -19.67%, indicating poor asset utilization and significant financial distress [doc:HA-latest]. These metrics are below the industry median for profitability and asset efficiency, as defined by the industry_config preferred metrics for Construction Supplies & Fixtures [doc:industry_config]. The company's revenue is concentrated in Egypt and exports to Arab, African, and European countries, with no disclosed segment breakdown. This geographic concentration increases exposure to local economic and political risks, particularly in Egypt, where the company operates three factories [doc:HA-latest]. The lack of segment data limits visibility into the performance of different product lines and regions. The company's growth trajectory is uncertain, with a net loss in the latest period and no disclosed revenue growth rates. The outlook for the current and next fiscal years is not provided, but the negative net income and weak liquidity suggest a challenging operating environment [doc:HA-latest]. The company's capital expenditure of EGP -473,000 indicates minimal investment in growth, which may limit future capacity and market expansion. The risk assessment highlights significant liquidity risk, with a medium rating and a key flag indicating negative net cash after subtracting total debt. The dilution risk is rated as low, but the company's negative equity and high leverage increase the potential for future dilution through debt financing or equity issuance [doc:risk assessment]. The company's financial distress and negative net income suggest a high risk of further capital structure adjustments, which could impact shareholder value. Recent events and filings are not disclosed in the input data, but the company's financial performance and liquidity position suggest a need for close monitoring of future filings and management commentary. The company's negative net income and weak liquidity may lead to increased scrutiny from investors and creditors [doc:HA-latest].
Key takeaways
  • The company has a highly leveraged capital structure with negative equity and a debt-to-equity ratio of -0.35.
  • The company's liquidity position is weak, with a current ratio of 0.54 and minimal cash reserves.
  • Profitability is mixed, with a high gross margin but a significant net loss and negative return on assets.
  • The company's geographic concentration in Egypt and lack of segment data increase operational and financial risks.
  • The company's growth trajectory is uncertain, with no disclosed revenue growth and minimal capital expenditure.
  • # RATIONALES
  • {
  • "margin_outlook_rationale": "The company's margin outlook is negative due to a significant net loss and weak return on assets.",
Financial snapshot
PeriodHA-latest
CurrencyEGP
Revenue$112.2M
Gross profit$36.9M
Operating income$14.4M
Net income-$99.2M
R&D
SG&A
D&A
SBC
Operating cash flow-$28.1M
CapEx-$473.0k
Free cash flow
Total assets$504.5M
Total liabilities$678.1M
Total equity-$173.6M
Cash & equivalents$55.5k
Long-term debt$61.2M
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY0$112.2M$14.4M-$99.2M
FY-1$284.2M-$20.2M-$104.5M-$88.8M
FY-2$240.4M-$18.3M$19.7M$34.2M
FY-3$198.6M-$34.0M-$69.0M-$61.1M
FY-4$217.8M-$31.1M-$62.3M-$47.5M
PeriodGross %Op %Net %FCF %
FY0
FY-1
FY-2
FY-3
FY-4
PeriodAssetsEquityCashDebt
FY0$504.5M-$173.6M$55.5k
FY-1$346.9M-$75.7M$55.5k
FY-2$333.4M$33.6M$55.5k
FY-3$311.6M$14.8M$55.5k
FY-4$317.6M$83.8M$55.5k
PeriodOCFCapExFCFSBC
FY0-$28.1M-$473.0k
FY-1$13.8k-$14.9k-$88.8M
FY-2$31.3k-$7.8k$34.2M
FY-3$1.9M-$7.1M-$61.1M
FY-4-$1.2M$0.00-$47.5M
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ0$29.8M-$520.5k-$26.9M-$23.4M
FQ-1$27.5M$361.3k-$28.6M-$24.7M
FQ-2$21.5M-$110.6k-$33.3M
FQ-3$21.5M$3.0M-$21.0M
FQ-4$24.7M$5.5M-$25.3M-$21.4M
FQ-5$44.6M$6.0M-$19.6M-$15.6M
FQ-6$63.5M-$15.3M-$55.8M-$51.5M
FQ-7$82.7M-$10.3M-$1.9M$2.2M
PeriodGross %Op %Net %FCF %
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodAssetsEquityCashDebt
FQ0$530.6M-$229.2M$55.5k
FQ-1$515.7M-$201.9M$55.5k
FQ-2$504.5M-$173.6M$55.5k
FQ-3$385.4M-$141.7M$55.5k
FQ-4$355.8M-$120.7M$55.5k
FQ-5$333.5M-$95.3M$55.5k
FQ-6$346.9M-$75.7M$55.5k
FQ-7$365.9M-$15.3M$55.5k
PeriodOCFCapExFCFSBC
FQ0$4.5M-$944.0k-$23.4M
FQ-1$856.0k-$323.0k-$24.7M
FQ-2-$28.1M-$473.0k
FQ-3-$26.6M-$322.0k
FQ-4-$22.6M-$177.0k-$21.4M
FQ-5-$16.5M-$130.0k-$15.6M
FQ-6$13.8k-$14.9k-$51.5M
FQ-7$20.6k-$14.9k$2.2M
Valuation
Market price$10.54
Market cap$530.9M
Enterprise value$592.0M
P/E
Reported non-GAAP P/E
EV/Revenue5.3
EV/Op income41.0
EV/OCF
P/B
P/Tangible book
Tangible book-$173.6M
Net cash-$61.2M
Current ratio0.5
Debt/Equity-0.3
ROA-19.7%
ROE57.1%
Cash conversion28.0%
CapEx/Revenue-0.4%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Construction Supplies & Fixtures · cohort 3 companies
MetricPRCLActivity
Op margin12.9%4.0% medp25 -0.5% · p75 8.9%top quartile
Net margin-88.4%2.4% medp25 -1.6% · p75 6.1%bottom quartile
Gross margin32.9%39.2% medp25 39.2% · p75 39.2%bottom quartile
R&D / revenue1.0% medp25 0.7% · p75 1.2%
CapEx / revenue-0.4%3.8% medp25 1.9% · p75 5.3%bottom quartile
Debt / equity-35.0%66.2% medp25 66.2% · p75 66.2%bottom quartile
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-02 03:33 UTC#8d26c18e
Market quoteclose EGP 10.54 · shares 0.05B diluted
no public URL
2026-05-02 03:33 UTC#1255849f
Source: analysis-pipeline (hybrid)Generated: 2026-05-02 03:34 UTCJob: 649b9aaa