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PRCL.CA Construction Supplies & Fixtures

General Company for Ceramic and Porcelain Products SAE

$22,55
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Mcap
P/E
EV / Rev
Div yield
Op margin
-12,4 %
ROE
12,1 %
Net margin
-2,2 %
Debt / equity
-0,15
Beta
52w range
Volume
Day range
Prev close
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Ex-dividend
TR 1Y
About

General Company for Ceramic and Porcelain Products SAE produces and sells ceramic and porcelain products, primarily serving the construction and home improvement sectors.

Business. General Company for Ceramic and Porcelain Products SAE (PRCL.CA) operates in the Construction Supplies & Fixtures industry within the Consumer Cyclicals sector. The company manufactures and sells ceramic and porcelain products, generating revenue through product sales. Specific details regarding operating segments, headquarters location, and primary stock exchange listings are not available in the provided data.

Classification92 %
SectorConsumer Cyclicals
Business sectorCyclical Consumer Products
IndustryConstruction Supplies & Fixtures
Generated · model-assisted
Sell-side consensus
consensus pending
— buy— hold— sell
Avg 12m price target
Upcoming events
— missing data
See all catalysts →

At a glance

Score
not yet scored
Valuation
valuation pending
Analysts
not yet wired
Ownership
not yet wired
Profitability
12,1 %
return on equity
Quality
not yet scored

What drives this business

The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.

— missing data

News & coverage

0
  • No recent newsroom coverage mentioning PRCL.
  • Sector rotation

    Sector1D1Mvs mkt
    Materials+2,3 %+6,6 %+1,7 %
    Communication Services+2,2 %−5,5 %+1,6 %
    Energy+0,6 %+3,3 %+0,0 %
    Health Care+0,6 %−0,8 %+0,0 %
    Information Technology+0,6 %+6,7 %+0,0 %
    Consumer Discretionary · THIS SECTOR+0,4 %+7,6 %−0,2 %
    Financials−0,3 %−2,8 %−0,9 %
    Consumer Staples−0,4 %+2,5 %−1,0 %
    Real Estate−0,7 %+10,9 %−1,3 %
    Industrials−1,9 %−3,1 %−2,5 %
    Utilities−1,9 %+28,2 %−2,5 %

    Developing storylines

    No tracked sagas currently linked to PRCL.CA. Browse all sagas →

    Analysis

    AI analysis
    Generated · analysis pipeline · tier hybrid · as of 2026-08-04 ↑ At a glance

    Opportunity

    — missing data

    Upcoming catalysts

    Scheduled public events. Informational only — not investment advice.

    • Macro
    • Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
    • Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
    • Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
    • Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
    • Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
    • Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
    • Macro & political
    • ElectionSE Swedish Election2026-09-14 · SE
    • ElectionUS U.S. Midterms2026-11-03 · US
    • ElectionFR French Legislative2027-06-01 · FR

    Pre-earnings brief

    — missing data

    Signals & dispatch

    peak dispatch · —

    Composite-score breakdown

    Synthesis

    Business

    General Company for Ceramic and Porcelain Products SAE (PRCL.CA) operates in the Construction Supplies & Fixtures industry within the Consumer Cyclicals sector. The company manufactures and sells ceramic and porcelain products, generating revenue through product sales. Specific details regarding operating segments, headquarters location, and primary stock exchange listings are not available in the provided data.

    Classification92 %
    SectorConsumer Cyclicals
    Business sectorCyclical Consumer Products
    IndustryConstruction Supplies & Fixtures
    AI synthesis
    GENERATED

    The company's capital structure is highly leveraged, with total liabilities of EGP 381.21 million and total equity of EGP -15.30 million, resulting in a negative debt-to-equity ratio of -0.15. Despite a negative net income of EGP -1.85 million, the company reported a free cash flow of EGP 2.18 million, indicating some operational liquidity. However, the current ratio of 0.56 suggests a weak short-term liquidity position, as current assets are significantly lower than current liabilities.

    Profitability metrics show significant underperformance relative to industry norms. The company reported a net loss of EGP 1.85 million and a negative operating income of EGP 10.27 million, with a return on assets of -0.51%. These figures indicate a struggling business model and poor asset utilization. The return on equity of 12.11% is unusually high given the negative equity position, suggesting a distortion in the metric due to the company's financial structure.

    The company's revenue is concentrated in a single business segment focused on ceramic and porcelain products, with no disclosed geographic diversification. This lack of diversification increases exposure to regional economic fluctuations and demand volatility in the construction sector.

    The company's growth trajectory is negative, with a net loss in the latest reporting period. Historical revenue data is not provided, but the current financial performance suggests a contraction in operations. The outlook for the next fiscal year is not explicitly stated, but the company's financial position indicates a high risk of further deterioration.

    The company faces significant liquidity and solvency risks, with total liabilities exceeding total assets by EGP 15.30 million. The risk assessment indicates a medium liquidity risk and a low dilution risk, but the negative net cash position after subtracting total debt is a key flag. The company has not disclosed any recent dilutive events, but the financial stress may necessitate future equity or debt financing.

    Recent filings and transcripts are not provided in the available data, so no specific events can be cited. However, the financial snapshot indicates a company in distress, with negative equity and declining profitability, which may prompt regulatory or creditor scrutiny.

    Key takeaways
    • The company is operating at a loss with negative equity, indicating severe financial distress.
    • Free cash flow is positive despite negative net income, suggesting some operational efficiency.
    • The company's liquidity position is weak, with a current ratio of 0.56.
    • Profitability metrics are poor, with a negative return on assets and a high return on equity due to negative equity.
    • The business is concentrated in a single product line and geographic market, increasing risk exposure.
    • The company may require additional financing to address liquidity and solvency issues.

    Bull / Bear case

    Generated · model-assisted
    BULL CASE · 4

    Operating income surged 171.4% year-over-year, indicating significant improvement in core operational profitability.

    Capital expenditure relative to revenue is minimal, ranking in the top quartile for efficiency.

    Debt-to-equity ratio of -0.15 is well below the cohort median of 0.29.

    Dilution risk is assessed as low, suggesting limited threat to existing shareholder value.

    BEAR CASE · 2

    Credit risk is flagged as high, indicating significant potential for financial distress or default.

    Liquidity risk is rated as medium, highlighting potential challenges in meeting short-term obligations.

    In focus — financials by report

    Annual
    ANNUALFiled 2024-10-01
    FY 2024 · Full-year highlights

    Revenue EGP 284.2M, +18,2% YoY; Operating income −10,9% YoY.

    RevenueEGP 284.2M+18,2 % YoY
    Operating income-EGP 20.2M−10,9 % YoY
    Net income-EGP 104.5M−631,8 % YoY
    Free cash flow-EGP 88.8M−359,7 % YoY
    EPS
    Operating cash flowEGP 13.8k−56,0 % YoY
    Financials
    Income statement
    RevenueEGP 284.2M
    Gross profit-EGP 11.8M
    Operating income-EGP 20.2M
    Net income-EGP 104.5M
    Margins
    Gross margin-4.2%
    Operating margin-7.1%
    Net margin-36.8%
    FCF margin-31.2%
    Balance sheet
    Total assetsEGP 346.9M
    Total liabilitiesEGP 422.7M
    Total equity-EGP 75.7M
    Cash & equivalentsEGP 55.5k
    Long-term debtEGP 3.8M
    Cash flow
    Operating cash flowEGP 13.8k
    CapEx-EGP 14.9k
    Free cash flow-EGP 88.8M
    SBC
    P&L flow · revenue → net income
    Revenue EGP 82.7MOperating costs EGP 93.0MFinance EGP 13.1MNet income EGP 1.9M
    Highlights
    • Revenue EGP 284.2M, +18,2% YoY
    • Operating income −10,9% YoY
    • Net income −631,8% YoY
    • Free cash flow −359,7% YoY
    • Net margin -36.8%

    Valuation FY

    Market price
    $22,55
    Market cap
    Enterprise value
    P/E
    Non-GAAP P/E
    EV / Revenue
    EV / Op income
    EV / OCF
    P / B
    P / Tangible book
    Tangible book
    -$15.3M
    Net cash
    -$2.3M
    Current ratio
    0.6
    Debt / equity
    -0.1
    ROA
    -0.5%
    ROE
    12.1%
    Cash conversion
    -1.0%
    CapEx / revenue
    -0.0%
    SBC / revenue
    Dilution ratio
    0.0%

    Revenue by segment

    Market share

    — missing data

    Business relationships

    — missing data

    Supply chain

    — missing data

    Peer comparison

    — missing data

    Market position

    Stress test

    — missing data

    Predictor forecast

    Options

    — missing data

    Short squeeze

    — missing data

    Earnings-call key lines

    — missing data

    Estimate revisions

    consensus EPS · 26-week trend
    — missing data

    Sell-side observations

    — missing data

    Themes

    — missing data

    ESG

    — missing data

    Risk factors

    Dilution riskLow
    Liquidity riskMedium
    Filing-based flags
    • Net cash is negative after subtracting total debt.

    Benchmarks vs cohort

    Op Margin-12,4 %Bottom quartile
    Net Margin-2,2 %Bottom quartile
    ROE12,1 %Above P75
    Capex / Rev-0,0 %Above P75
    D/E-0,15Above P75
    Cash Conv-0,01Below median

    Corporate actions / M&A

    — missing data

    FX exposure

    — missing data

    Comparable transactions

    — missing data

    Derivatives & instruments

    — missing data

    Actions

    Ask Handelsavisen

    — missing data
    Data sources
    • Market data
    • Market data cache
    • Issuer disclosures
    • Public news
    • Earnings transcripts
    • Consensus estimates
    • ESG data
    How metrics are computed
    • Dilution Ratio
      (shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
    • Net Cash
      cash_and_equivalents + short_term_investments - short_term_debt - long_term_debt
    • Capex To Revenue
      capital_expenditure / revenue
    • Return On Equity
      net_income / total_equity
    • Debt To Equity
      (short_term_debt + long_term_debt) / total_equity
    • Cash Conversion Ratio
      operating_cash_flow / net_income
    Source documents
    • General Company for Ceramic and Porcelain Products SAE Market data — financials · 2026-05-29

    Ownership & reference

    Insider activity

    — missing data

    Short positioning

    — missing data

    Geographic breakdown

    — missing data
    Listings · one canonical issuer all listings resolve to the canonical
    PRCL.CACanonical
    — · USD

    Intel & risk

    peak dispatch · —
    OSINT findings
    Dilution riskLow
    Liquidity riskMedium
    Net cash is negative after subtracting total debt.

    Evidence & claims

    From filings & derived data
    — missing data

    The Thread

    Everything we know, in order
    2024-10-01 15:30 UTCEARNINGSAnnual results — FY 2024 Revenue EGP 284.2M · Net EGP -104.5M
    2023-09-10 14:30 UTCEARNINGSAnnual results — FY 2023 Revenue EGP 240.4M · Net EGP 19.7M
    2022-09-14 15:47 UTCEARNINGSAnnual results — FY 2022 Revenue EGP 198.6M · Net EGP -69.0M
    2021-11-17 18:47 UTCEARNINGSAnnual results — FY 2021 Revenue EGP 217.8M · Net EGP -62.3M
    The entity's full life in the product — typed, chronological, joined across Newspaper, Platform and Data. Our memory, made visible.
    Sources filings · IR · transcripts · market data · tier hybrid · as of 2026-08-04 Market data · Issuer disclosures · Public news · Earnings transcripts · Consensus estimates · ESG data Premium coverage