Procook Group PLC
PROC.L operates in the Appliances, Tools & Housewares industry, generating revenue primarily through the sale of consumer goods in the Cyclical Consumer Products sector.
Business. PROC.L is a company operating within the Appliances, Tools & Housewares industry, classified under the Cyclical Consumer Products sector. The firm generates revenue through the sale of products, though specific details regarding its operating segments and geographic presence are not disclosed. Headquartered in the United Kingdom, the company is primarily listed on the London Stock Exchange under the ticker symbol PROC.L.
Analyst recommendations
3 analysts · consensus BuyAt a glance
What drives this business
The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.
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Upcoming catalysts
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- Macro
- Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
- Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
- Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
- Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
- Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
- Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
- Macro & political
- ElectionSE Swedish Election2026-09-14 · SE
- ElectionUS U.S. Midterms2026-11-03 · US
- ElectionFR French Legislative2027-06-01 · FR
Pre-earnings brief
Signals & dispatch
Composite-score breakdown
Synthesis
PROC.L is a company operating within the Appliances, Tools & Housewares industry, classified under the Cyclical Consumer Products sector. The firm generates revenue through the sale of products, though specific details regarding its operating segments and geographic presence are not disclosed. Headquartered in the United Kingdom, the company is primarily listed on the London Stock Exchange under the ticker symbol PROC.L.
The company's capital structure is characterized by a high debt-to-equity ratio of 2.59, indicating a significant reliance on debt financing. Liquidity is assessed as medium, with a current ratio of 0.88, suggesting limited short-term liquidity to cover immediate liabilities. Free cash flow stands at 2.84 million GBP, which is lower than the operating cash flow of 10.95 million GBP, indicating that capital expenditures are consuming a large portion of operating cash.
Profitability metrics show a return on equity of 10.34% and a return on assets of 2.02%. These figures are below the industry median for ROE and ROA in the Appliances, Tools & Housewares sector, suggesting that the company is underperforming in terms of asset and equity utilization. Gross profit of 45.72 million GBP represents a healthy margin, but the operating income of 2.86 million GBP indicates that operating expenses are consuming a large portion of gross profit.
The company's revenue is concentrated in a single business segment, with no disclosed geographic diversification. This lack of diversification increases exposure to regional economic fluctuations and market-specific risks. The absence of segment-specific revenue data limits the ability to assess the performance of individual product lines or geographic regions.
Looking ahead, the company is expected to maintain a stable revenue trajectory, with no significant growth or decline projected in the current or next fiscal year. The capital expenditure of -3.83 million GBP suggests a reduction in investment in long-term assets, which may impact future growth potential. The company's net income of 1.00 million GBP is modest, and the risk assessment indicates a low probability of dilution, with no near-term pressure from share issuance.
The risk assessment highlights a medium liquidity risk, primarily due to the company's negative net cash position after accounting for total debt. This could limit the company's ability to meet short-term obligations without additional financing. The company's credit risk is moderate, as it maintains a manageable level of total liabilities relative to total assets. The business operates in a sector with moderate regulatory risk, influenced by consumer protection laws and product safety standards.
Recent events, including analyst estimates and price targets, suggest a generally positive outlook from the investment community. The mean price target of 55.67 GBP and a mean recommendation of 1.67 indicate a slight bias toward a buy rating. However, the absence of recent filings or transcripts limits the ability to assess the company's strategic direction and operational performance in detail.
- The company has a high debt-to-equity ratio of 2.59, indicating a significant reliance on debt financing.
- Return on equity of 10.34% is below the industry median, suggesting underperformance in equity utilization.
- Free cash flow of 2.84 million GBP is lower than operating cash flow, indicating high capital expenditures.
- The company's revenue is concentrated in a single segment, increasing exposure to market-specific risks.
- Analysts have a generally positive outlook, with a mean price target of 55.67 GBP and a mean recommendation of 1.67.
Bull / Bear case
Generated · model-assistedIn focus — financials by report
Valuation
Revenue by segment
Business relationships
Supply chain
Peer comparison
Market position
Stress test
Predictor forecast
| Metric | Our forecast | Guidance | Consensus |
|---|---|---|---|
| EPS | —no estimate | —no estimate | 0,02 |
| Revenue | —no estimate | —no estimate | 85,5M GBP |
| Operating income | —no estimate | —no estimate | 5,0M GBP |
Options
Short squeeze
Earnings-call key lines
Consensus distribution
sell-side coverageEstimate revisions
consensus EPS · 26-week trendSell-side observations
Themes
ESG
Risk factors
- Net cash is negative after subtracting total debt.
Benchmarks vs cohort
Corporate actions / M&A
FX exposure
Comparable transactions
Derivatives & instruments
Actions
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- Market data
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- Consensus estimates
- ESG data
- Dilution Ratio(shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
- Net Cashcash_and_equivalents + short_term_investments - short_term_debt - long_term_debt
- Capex To Revenuecapital_expenditure / revenue
- Return On Equitynet_income / total_equity
- Debt To Equity(short_term_debt + long_term_debt) / total_equity
- Cash Conversion Ratiooperating_cash_flow / net_income
- PROC.L Market data — financials · 2026-05-29
- Procook Group PLC Market data — analyst estimates · 2026-05-29
Ownership & reference
Leadership
- Lee TappendenChief Executive Officer, Executive Director