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MARKETS CLOSED · LAST TRADE Thu 03:11 UTC
PROC59

Procook Group PLC

Appliances, Tools & HousewaresVerified
Score breakdown
Profitability+35Sentiment+30Risk penalty-3Missing signals-3
Quality breakdown
Key fields100Profile38Conclusion96AI synthesis40Observations23

ProCook Group PLC maintains a capital structure with a debt-to-equity ratio of 2.59, indicating a relatively high leverage position compared to typical equity financing [doc:HA-latest]. The company's liquidity is assessed as medium, with a current ratio of 0.88, suggesting limited short-term liquidity to cover immediate liabilities [doc:HA-latest]. Free cash flow stands at GBP 2.84 million, which is lower than the operating cash flow of GBP 10.95 million, reflecting capital expenditures of GBP -3.83 million [doc:HA-latest]. Profitability metrics show a return on equity (ROE) of 10.34% and a return on assets (ROA) of 2.02%, both below the typical thresholds for high-performing consumer cyclicals. The gross profit margin is 65.8%, but the operating margin is only 4.12%, indicating significant operating expenses relative to revenue [doc:HA-latest]. The company's revenue is split between Ecommerce and Retail segments, with no disclosed geographic breakdown. However, the United Kingdom is the primary market, and the company's exposure to domestic demand is a key factor in its performance [doc:HA-latest]. Looking ahead, the company is projected to see a modest growth trajectory, with revenue expected to remain stable in the current fiscal year and potentially increase in the next fiscal year. Analysts have provided a mean price target of GBP 55.67, with a median of GBP 55.00, reflecting a generally positive outlook despite the company's current leverage and liquidity constraints [doc:]. Risk factors include a medium liquidity risk due to the current ratio and a negative net cash position after subtracting total debt. The dilution risk is assessed as low, with no significant dilution potential in the near term. However, the company's reliance on debt financing and the volatility of consumer demand in the kitchenware sector pose ongoing challenges [doc:HA-latest]. Recent events include the publication of the latest financial snapshot, which provides updated figures on revenue, gross profit, and operating income. No recent filings or transcripts have been disclosed that indicate significant changes in strategy or operations [doc:HA-latest].

30-day price · PROC+0.00 (+0.0%)
Low$35.00High$36.80Close$35.00As of4 May, 00:00 UTC
Profile
CompanyProcook Group PLC
TickerPROC.L
SectorConsumer Cyclicals
BusinessCyclical Consumer Products
Industry groupCyclical Consumer Products
IndustryAppliances, Tools & Housewares
AI analysis

Business. ProCook Group PLC designs, develops, and retails a range of cookware, kitchenware, and tableware, operating primarily through Ecommerce and Retail segments [doc:HA-latest].

Classification. ProCook Group PLC is classified under the industry "Appliances, Tools & Housewares" within the "Cyclical Consumer Products" business sector, with a classification confidence of 0.92 [doc:verified market data].

ProCook Group PLC maintains a capital structure with a debt-to-equity ratio of 2.59, indicating a relatively high leverage position compared to typical equity financing [doc:HA-latest]. The company's liquidity is assessed as medium, with a current ratio of 0.88, suggesting limited short-term liquidity to cover immediate liabilities [doc:HA-latest]. Free cash flow stands at GBP 2.84 million, which is lower than the operating cash flow of GBP 10.95 million, reflecting capital expenditures of GBP -3.83 million [doc:HA-latest]. Profitability metrics show a return on equity (ROE) of 10.34% and a return on assets (ROA) of 2.02%, both below the typical thresholds for high-performing consumer cyclicals. The gross profit margin is 65.8%, but the operating margin is only 4.12%, indicating significant operating expenses relative to revenue [doc:HA-latest]. The company's revenue is split between Ecommerce and Retail segments, with no disclosed geographic breakdown. However, the United Kingdom is the primary market, and the company's exposure to domestic demand is a key factor in its performance [doc:HA-latest]. Looking ahead, the company is projected to see a modest growth trajectory, with revenue expected to remain stable in the current fiscal year and potentially increase in the next fiscal year. Analysts have provided a mean price target of GBP 55.67, with a median of GBP 55.00, reflecting a generally positive outlook despite the company's current leverage and liquidity constraints [doc:]. Risk factors include a medium liquidity risk due to the current ratio and a negative net cash position after subtracting total debt. The dilution risk is assessed as low, with no significant dilution potential in the near term. However, the company's reliance on debt financing and the volatility of consumer demand in the kitchenware sector pose ongoing challenges [doc:HA-latest]. Recent events include the publication of the latest financial snapshot, which provides updated figures on revenue, gross profit, and operating income. No recent filings or transcripts have been disclosed that indicate significant changes in strategy or operations [doc:HA-latest].
Key takeaways
  • ProCook Group PLC operates with a high debt-to-equity ratio, indicating a leveraged capital structure.
  • The company's ROE is 10.34%, but its ROA is relatively low at 2.02%, suggesting inefficiencies in asset utilization.
  • Analysts have a generally positive outlook, with a mean price target of GBP 55.67.
  • The company's liquidity is constrained, with a current ratio of 0.88 and a negative net cash position.
  • Revenue is primarily driven by the Ecommerce and Retail segments, with no significant geographic diversification.
  • --
  • # RATIONALES
  • ```json
Financial snapshot
PeriodHA-latest
CurrencyGBP
Revenue$69.5M
Gross profit$45.7M
Operating income$2.9M
Net income$1.0M
R&D
SG&A
D&A
SBC
Operating cash flow$11.0M
CapEx-$3.8M
Free cash flow$2.8M
Total assets$49.7M
Total liabilities$40.0M
Total equity$9.7M
Cash & equivalents
Long-term debt$25.1M
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY0
FY-1
FY-2
FY-3
FY-4
PeriodGross %Op %Net %FCF %
FY0
FY-1
FY-2
FY-3
FY-4
PeriodAssetsEquityCashDebt
FY0
FY-1
FY-2
FY-3
FY-4
PeriodOCFCapExFCFSBC
FY0
FY-1
FY-2
FY-3
FY-4
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodGross %Op %Net %FCF %
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodAssetsEquityCashDebt
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodOCFCapExFCFSBC
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
Valuation
Market price
Market cap
Enterprise value
P/E
Reported non-GAAP P/E
EV/Revenue
EV/Op income
EV/OCF
P/B
P/Tangible book
Tangible book$9.7M
Net cash-$25.1M
Current ratio0.9
Debt/Equity2.6
ROA2.0%
ROE10.3%
Cash conversion10.9%
CapEx/Revenue-5.5%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Appliances, Tools & Housewares · cohort 2 companies
MetricPROCActivity
Op margin4.1%9.9% medp25 7.6% · p75 12.1%bottom quartile
Net margin1.4%6.5% medp25 4.3% · p75 8.7%bottom quartile
Gross margin65.8%32.2% medp25 23.8% · p75 40.6%top quartile
R&D / revenue4.1% medp25 3.2% · p75 4.9%
CapEx / revenue-5.5%2.4% medp25 2.3% · p75 2.5%bottom quartile
Debt / equity259.0%115.4% medp25 70.7% · p75 160.1%top quartile
Observations
IR observations
Mean price target55.67 GBP
Median price target55.00 GBP
High price target62.00 GBP
Low price target50.00 GBP
Mean recommendation1.67 (1=strong buy, 5=strong sell)
Strong-buy count1.00
Buy count2.00
Hold count0.00
Sell count0.00
Strong-sell count0.00
Mean EPS estimate0.02 GBP
Last actual EPS0.01 GBP
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-05 11:08 UTC#80c1836a
Source: analysis-pipeline (hybrid)Generated: 2026-05-05 11:10 UTCJob: bf41a2ef