OSEBX1 963,65+0,00 %
EQNR371,80+1,03 %
DNB280,60+0,97 %
MOWI205,40+1,18 %
Brent$111,56+1,05 %
Gold$4 582,60−1,02 %
USD/NOK9,2733+0,11 %
EUR/NOK10,8837+0,15 %
SPX7 209,01+0,00 %
NDX27 452,12+0,00 %
LIVE · 09:34 UTC

Puma SE

PUM · Textiles, Apparel & Luxury Goods · Germany

Profile
TickerPUM
RICPUMG.DE
ISINDE0006969603
IssuerPuma SE
SectorConsumer Discretionary
IndustryTextiles, Apparel & Luxury Goods
Sub-industryFootwear
HeadquartersHerzogenaurach, Germany
Country of issuerGermany
Founded2011-07-25
Employees19,599
Total share float98,852,340
Holders (C/S)
AuditorKPMG AG Wirtschaftsprufungsgesellschaft
CEO / managementMs. Heloise Temple-Boyer
Business Description

PUMA SE is a Germany-based company engaged in designing, developing, selling and marketing sports footwear, apparel and accessories. The Company's segments include Europe, the Middle East and Africa (EMEA), the Americas (North and Latin America) and Asia/Pacific. The Company offers performance, as well as sport style products across six business units: Teamsport, Running and Training, Basketball, Golf, Motorsport, Sportstyle, Accessories and Licensing. The Company is engaged in the sale of products from the PUMA and COBRA Golf brands through the wholesale and retail trade, as well as from sales directly to consumers in its retail stores and online stores. The Company markets and distributes its products across the world primarily through its subsidiaries in approximately 120 countries. For various product segments, such as fragrances, eyewear and watches, the Company issues licenses authorizing independent partners to design, develop and sell these products.

ESG · Risk Indicators
Controversies score56.8
Governance pillar81.3
Social pillar86.5
Insider trading score
Industry Substrate · Apparel & Luxury Goods
Signals to watch
Geopolitical drivers
  • china_consumer_sentiment_luxury
  • us_china_tariffs_apparel
  • supply_chain_cotton_xinjiang_sanctions
  • russia_market_exit_luxury
  • country_anti_corruption_campaigns_china
Industry KPIs
Full Analysis Pending

Detailed financial analysis, valuation snapshot, multi-period history, and AI narrative are pending — generated when this company is included in the next analysis batch. Profile data above is point-in-time as of 2026-04-30.