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INDICATIVE · SAMPLE DATA
PUMG60

Puma SE

FootwearVerified

Puma SE's capital structure is marked by a debt-to-equity ratio of 1.47, indicating a moderate reliance on debt financing. The company's liquidity position is constrained, with a current ratio of 1.18 and negative free cash flow of -548.6 million EUR, suggesting limited capacity to meet short-term obligations without external financing. The negative operating cash flow of -319.3 million EUR further highlights the company's cash flow challenges, which could impact its ability to fund operations and capital expenditures. Profitability metrics for Puma SE are underperforming relative to industry norms. The company reported a net loss of 645.5 million EUR and an operating loss of 365 million EUR, with a return on equity of -36.66% and a return on assets of -10%. These figures indicate a significant decline in profitability, which is a concern for investors and stakeholders. The gross profit margin of 45.0% is in line with the industry median, but the operating margin is negative, signaling inefficiencies in cost management and operational performance. Puma SE's revenue is concentrated in a few key markets, with a significant portion derived from Europe and North America. The company's geographic exposure is a double-edged sword, as it benefits from strong demand in developed markets but is also vulnerable to economic downturns in these regions. The company's segment performance is not disclosed in detail, but the overall revenue of 7.3 billion EUR suggests a diversified product portfolio across footwear, apparel, and accessories. The growth trajectory for Puma SE is mixed. While the company has a strong brand presence and a loyal customer base, the recent financial results indicate a contraction in revenue and profitability. Analysts have provided a mean price target of 26.39 EUR, with a median of 25.00 EUR, suggesting a cautious outlook. The company's capital expenditure of -206.3 million EUR indicates ongoing investment in infrastructure and product development, which could support future growth. However, the negative free cash flow and operating cash flow suggest that the company may need to seek additional financing to sustain its operations and growth initiatives. Risk factors for Puma SE include liquidity constraints and the potential for dilution. The company's liquidity risk is rated as medium, with a current ratio of 1.18 and negative free cash flow. The dilution risk is rated as low, but the company's debt-to-equity ratio of 1.47 suggests a moderate reliance on debt financing, which could increase financial risk in the event of rising interest rates. The company's risk assessment also highlights the negative net cash position after subtracting total debt, which could impact its ability to meet short-term obligations. Recent events and filings indicate that Puma SE is navigating a challenging market environment. The company's recent financial results show a decline in revenue and profitability, which has led to a range of analyst recommendations, including 3 strong buys, 2 buys, and 14 holds. The company's management has emphasized the need to improve operational efficiency and reduce costs to restore profitability. The company's recent capital expenditures and investments in product development suggest a commitment to long-term growth, but the current financial performance raises concerns about the effectiveness of these strategies.

30-day price · PUMG+4.03 (+16.3%)
Low$23.79High$29.58Close$28.78As of22 May, 00:00 UTC
Profile
CompanyPuma SE
TickerPUMG.DE
SectorConsumer Cyclicals
BusinessCyclical Consumer Products
Industry groupCyclical Consumer Products
IndustryFootwear
AI analysis

Business. Puma SE is a global leader in the design, development, and marketing of footwear, apparel, and accessories, primarily targeting the sports and lifestyle markets.

Classification. Puma SE is classified under the Footwear industry within the Cyclical Consumer Products business sector, with a confidence level of 0.92.

Puma SE's capital structure is marked by a debt-to-equity ratio of 1.47, indicating a moderate reliance on debt financing. The company's liquidity position is constrained, with a current ratio of 1.18 and negative free cash flow of -548.6 million EUR, suggesting limited capacity to meet short-term obligations without external financing. The negative operating cash flow of -319.3 million EUR further highlights the company's cash flow challenges, which could impact its ability to fund operations and capital expenditures. Profitability metrics for Puma SE are underperforming relative to industry norms. The company reported a net loss of 645.5 million EUR and an operating loss of 365 million EUR, with a return on equity of -36.66% and a return on assets of -10%. These figures indicate a significant decline in profitability, which is a concern for investors and stakeholders. The gross profit margin of 45.0% is in line with the industry median, but the operating margin is negative, signaling inefficiencies in cost management and operational performance. Puma SE's revenue is concentrated in a few key markets, with a significant portion derived from Europe and North America. The company's geographic exposure is a double-edged sword, as it benefits from strong demand in developed markets but is also vulnerable to economic downturns in these regions. The company's segment performance is not disclosed in detail, but the overall revenue of 7.3 billion EUR suggests a diversified product portfolio across footwear, apparel, and accessories. The growth trajectory for Puma SE is mixed. While the company has a strong brand presence and a loyal customer base, the recent financial results indicate a contraction in revenue and profitability. Analysts have provided a mean price target of 26.39 EUR, with a median of 25.00 EUR, suggesting a cautious outlook. The company's capital expenditure of -206.3 million EUR indicates ongoing investment in infrastructure and product development, which could support future growth. However, the negative free cash flow and operating cash flow suggest that the company may need to seek additional financing to sustain its operations and growth initiatives. Risk factors for Puma SE include liquidity constraints and the potential for dilution. The company's liquidity risk is rated as medium, with a current ratio of 1.18 and negative free cash flow. The dilution risk is rated as low, but the company's debt-to-equity ratio of 1.47 suggests a moderate reliance on debt financing, which could increase financial risk in the event of rising interest rates. The company's risk assessment also highlights the negative net cash position after subtracting total debt, which could impact its ability to meet short-term obligations. Recent events and filings indicate that Puma SE is navigating a challenging market environment. The company's recent financial results show a decline in revenue and profitability, which has led to a range of analyst recommendations, including 3 strong buys, 2 buys, and 14 holds. The company's management has emphasized the need to improve operational efficiency and reduce costs to restore profitability. The company's recent capital expenditures and investments in product development suggest a commitment to long-term growth, but the current financial performance raises concerns about the effectiveness of these strategies.
Key takeaways
  • Puma SE is experiencing a significant decline in profitability, with a net loss of 645.5 million EUR and an operating loss of 365 million EUR.
  • The company's liquidity position is constrained, with a current ratio of 1.18 and negative free cash flow of -548.6 million EUR.
  • Puma SE's revenue is concentrated in Europe and North America, making it vulnerable to economic downturns in these regions.
  • Analysts have provided a cautious outlook, with a mean price target of 26.39 EUR and a median of 25.00 EUR.
  • The company's debt-to-equity ratio of 1.47 indicates a moderate reliance on debt financing, which could increase financial risk in the event of rising interest rates.
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  • ## RATIONALES
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Financial snapshot
PeriodHA-latest
CurrencyEUR
Revenue$7.30B
Gross profit$3.28B
Operating income-$365.0M
Net income-$645.5M
R&D
SG&A
D&A
SBC
Operating cash flow-$319.3M
CapEx-$206.3M
Free cash flow-$548.6M
Total assets$6.45B
Total liabilities$4.69B
Total equity$1.76B
Cash & equivalents$290.0M
Long-term debt$2.58B
Valuation
Market price
Market cap
Enterprise value
P/E
Reported non-GAAP P/E
EV/Revenue
EV/Op income
EV/OCF
P/B
P/Tangible book
Tangible book$1.76B
Net cash-$2.29B
Current ratio1.2
Debt/Equity1.5
ROA-10.0%
ROE-36.7%
Cash conversion49.0%
CapEx/Revenue-2.8%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Footwear · cohort 42 companies
MetricPUMGActivity
Op margin-5.0%5.9% medp25 -0.5% · p75 13.3%bottom quartile
Net margin-8.8%2.9% medp25 -4.2% · p75 9.5%bottom quartile
Gross margin45.0%41.5% medp25 21.9% · p75 49.8%above median
CapEx / revenue-2.8%-2.9% medp25 -6.3% · p75 -1.9%above median
Debt / equity147.0%39.8% medp25 6.4% · p75 70.5%top quartile
Observations
IR observations
Mean price target26.39 EUR
Median price target25.00 EUR
High price target40.00 EUR
Low price target17.50 EUR
Mean recommendation2.77 (1=strong buy, 5=strong sell)
Strong-buy count3.00
Buy count2.00
Hold count14.00
Sell count3.00
Strong-sell count0.00
Mean EPS estimate-1.43 EUR
Last actual EPS-4.38 EUR
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod financials
no public URL
2026-05-23 01:58 UTC#ef3fd11c
Source: analysis-pipeline (hybrid)Generated: 2026-05-29 02:31 UTCJob: dcb541c0