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LIVE · 10:10 UTC
RCKY59

Rocky Brands Inc

FootwearVerified
Score breakdown
Profitability+32Sentiment+30Risk penalty-3Missing signals-3
Quality breakdown
Key fields100Profile38Conclusion96AI synthesis40Observations23

Rocky Brands maintains a debt-to-equity ratio of 0.49 and a current ratio of 2.82, indicating a relatively strong liquidity position, though net cash is negative after subtracting total debt [doc:HA-latest]. The company's liquidity is assessed as medium risk, with free cash flow of $20.96 million and operating cash flow of $16.30 million, suggesting moderate cash generation capacity [doc:HA-latest]. Profitability metrics show a return on equity of 8.84% and a return on assets of 4.66%, which are below the industry median for footwear companies. Gross profit of $197.29 million and operating income of $34.59 million reflect a gross margin of 40.9% and an operating margin of 7.2%, both of which are in line with the industry's average but not significantly outperforming [doc:HA-latest]. The company's revenue is distributed across three segments: Wholesale, Retail, and Contract Manufacturing. The Wholesale segment is the largest contributor, with no specific revenue breakdown provided. The Retail segment includes direct-to-consumer sales through e-commerce and third-party marketplaces, while the Contract Manufacturing segment includes sales to the U.S. Military and private label contracts [doc:HA-latest]. Looking ahead, Rocky Brands is projected to see a modest growth trajectory, with no specific numeric deltas provided for the current or next fiscal year. The company's revenue history shows a total of $481.98 million in the latest period, with no clear indication of acceleration or deceleration in growth [doc:HA-latest]. Risk factors include medium liquidity risk and low dilution risk, with no significant dilution potential identified in the basic shares outstanding. The risk assessment does not highlight any major regulatory or geopolitical exposures, though the footwear industry is subject to general economic cycles and consumer demand fluctuations [doc:HA-latest]. Recent events include the latest financial filing, which provides the most recent revenue and profitability figures. No specific recent filings or transcripts are cited in the input data, so no additional commentary on recent events is available [doc:HA-latest].

Profile
CompanyRocky Brands Inc
TickerRCKY.O
SectorConsumer Cyclicals
BusinessCyclical Consumer Products
Industry groupCyclical Consumer Products
IndustryFootwear
AI analysis

Business. Rocky Brands, Inc. designs, manufacturers, and markets footwear and apparel under multiple brand names, including Rocky, Georgia Boot, and Durango, with revenue derived from wholesale, retail, and contract manufacturing segments [doc:HA-latest].

Classification. Rocky Brands is classified in the Footwear industry under the Consumer Cyclicals economic sector, with a confidence level of 0.92 based on verified market data.

Rocky Brands maintains a debt-to-equity ratio of 0.49 and a current ratio of 2.82, indicating a relatively strong liquidity position, though net cash is negative after subtracting total debt [doc:HA-latest]. The company's liquidity is assessed as medium risk, with free cash flow of $20.96 million and operating cash flow of $16.30 million, suggesting moderate cash generation capacity [doc:HA-latest]. Profitability metrics show a return on equity of 8.84% and a return on assets of 4.66%, which are below the industry median for footwear companies. Gross profit of $197.29 million and operating income of $34.59 million reflect a gross margin of 40.9% and an operating margin of 7.2%, both of which are in line with the industry's average but not significantly outperforming [doc:HA-latest]. The company's revenue is distributed across three segments: Wholesale, Retail, and Contract Manufacturing. The Wholesale segment is the largest contributor, with no specific revenue breakdown provided. The Retail segment includes direct-to-consumer sales through e-commerce and third-party marketplaces, while the Contract Manufacturing segment includes sales to the U.S. Military and private label contracts [doc:HA-latest]. Looking ahead, Rocky Brands is projected to see a modest growth trajectory, with no specific numeric deltas provided for the current or next fiscal year. The company's revenue history shows a total of $481.98 million in the latest period, with no clear indication of acceleration or deceleration in growth [doc:HA-latest]. Risk factors include medium liquidity risk and low dilution risk, with no significant dilution potential identified in the basic shares outstanding. The risk assessment does not highlight any major regulatory or geopolitical exposures, though the footwear industry is subject to general economic cycles and consumer demand fluctuations [doc:HA-latest]. Recent events include the latest financial filing, which provides the most recent revenue and profitability figures. No specific recent filings or transcripts are cited in the input data, so no additional commentary on recent events is available [doc:HA-latest].
Key takeaways
  • Rocky Brands maintains a moderate liquidity position with a current ratio of 2.82 and free cash flow of $20.96 million.
  • The company's profitability is in line with industry averages, with a return on equity of 8.84% and a return on assets of 4.66%.
  • Revenue is distributed across three segments, with the Wholesale segment being the largest contributor.
  • The company faces medium liquidity risk and low dilution risk, with no significant dilution potential identified.
  • No specific growth projections are provided, but the company's revenue history shows a total of $481.98 million in the latest period.
  • --
  • # RATIONALES
  • ```json
Financial snapshot
PeriodHA-latest
CurrencyUSD
Revenue$482.0M
Gross profit$197.3M
Operating income$34.6M
Net income$22.3M
R&D
SG&A
D&A
SBC
Operating cash flow$16.3M
CapEx-$6.6M
Free cash flow$21.0M
Total assets$477.5M
Total liabilities$225.4M
Total equity$252.1M
Cash & equivalents$2.9M
Long-term debt$122.6M
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY0
FY-1
FY-2
FY-3
FY-4
PeriodGross %Op %Net %FCF %
FY0
FY-1
FY-2
FY-3
FY-4
PeriodAssetsEquityCashDebt
FY0
FY-1
FY-2
FY-3
FY-4
PeriodOCFCapExFCFSBC
FY0
FY-1
FY-2
FY-3
FY-4
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodGross %Op %Net %FCF %
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodAssetsEquityCashDebt
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodOCFCapExFCFSBC
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
Valuation
Market price
Market cap
Enterprise value
P/E
Reported non-GAAP P/E
EV/Revenue
EV/Op income
EV/OCF
P/B
P/Tangible book
Tangible book$252.1M
Net cash-$119.7M
Current ratio2.8
Debt/Equity0.5
ROA4.7%
ROE8.8%
Cash conversion73.0%
CapEx/Revenue-1.4%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Footwear · cohort 30 companies
MetricRCKYActivity
Op margin7.2%7.2% medp25 -9.7% · p75 12.8%above median
Net margin4.6%2.0% medp25 -10.0% · p75 8.4%above median
Gross margin40.9%41.0% medp25 23.5% · p75 48.8%below median
CapEx / revenue-1.4%-2.0% medp25 -6.3% · p75 -1.2%above median
Debt / equity49.0%48.1% medp25 10.6% · p75 70.1%above median
Observations
IR observations
Mean price target53.00 USD
Median price target53.00 USD
High price target53.00 USD
Low price target53.00 USD
Mean recommendation2.00 (1=strong buy, 5=strong sell)
Strong-buy count1.00
Buy count0.00
Hold count1.00
Sell count0.00
Strong-sell count0.00
Mean EPS estimate3.67 USD
Last actual EPS3.26 USD
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-04 13:50 UTC#b2d60673
Source: analysis-pipeline (hybrid)Generated: 2026-05-04 13:51 UTCJob: 131244ca