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MARKETS CLOSED · LAST TRADE Thu 03:20 UTC
SFOR$40.7560

S4 Capital PLC

Advertising & MarketingVerified
Score breakdown
Profitability+20Sentiment+30Risk penalty-3Missing signals-1
Quality breakdown
Key fields100Profile38Conclusion99AI synthesis40Observations23

S4 Capital has a market capitalization of £27.3 billion and a price-to-book ratio of 53.97, indicating a highly leveraged equity valuation relative to its book value [doc:HA-latest]. The company's enterprise value to EBITDA ratio is 14,558.13, and its enterprise value to revenue is 36.65, both of which are significantly elevated compared to typical industry benchmarks. The company's liquidity position is characterized by a current ratio of 1.28, suggesting limited short-term liquidity cushion [doc:HA-latest]. Free cash flow stands at £32.3 million, but this is offset by a negative net cash position after subtracting total debt [doc:HA-latest]. Profitability metrics are weak, with a return on equity of -4.9% and a return on assets of -1.84%, both of which are below the industry median for advertising and marketing firms. The company's operating margin is 0.25%, and its net margin is -3.3%, indicating a failure to convert revenue into profit [doc:HA-latest]. Gross profit of £673 million is high in absolute terms but insufficient to cover operating expenses, as evidenced by the £1.9 million operating income [doc:HA-latest]. The company's revenue is concentrated across three primary sectors: technology, fast-moving consumer goods (FMCG), and media and entertainment. No geographic breakdown is provided in the input data, but the company is headquartered in the United Kingdom, suggesting a potential regional concentration risk [doc:HA-latest]. The lack of geographic diversification could expose the company to regional economic downturns or regulatory shifts. Outlook for the current fiscal year is mixed, with no clear revenue growth trajectory. The company's free cash flow is positive but insufficient to service its £355.8 million in long-term debt. Analysts have assigned a mean price target of £34.46, which is below the current market price of £40.75, suggesting a bearish consensus [doc:]. The mean recommendation of 2.50 (on a 1-5 scale) indicates a neutral to slightly bearish sentiment among analysts [doc:]. The company faces several risk factors, including a negative return on equity and a high debt-to-equity ratio of 0.7. The risk assessment flags a negative net cash position after subtracting total debt, which could limit the company's ability to fund operations or invest in growth [doc:HA-latest]. Dilution risk is currently assessed as low, but the company has a high price-to-book ratio, which could make it vulnerable to equity issuance under pressure [doc:HA-latest]. Recent filings and transcripts do not indicate any material events that would significantly alter the company's risk profile. However, the negative net income of £24.8 million and the lack of clear growth drivers suggest that the company may need to restructure or pivot its business model to improve profitability [doc:HA-latest].

Profile
CompanyS4 Capital PLC
TickerSFOR.L
SectorConsumer Cyclicals
BusinessCyclical Consumer Services
Industry groupCyclical Consumer Services
IndustryAdvertising & Marketing
AI analysis

Business. S4 Capital PLC provides digital advertising, marketing, and technology services, operating through two segments: Marketing Services and Technology Services, primarily serving technology, fast-moving consumer goods (FMCG), and media and entertainment businesses [doc:HA-latest].

Classification. S4 Capital is classified under the Advertising & Marketing industry within the Consumer Cyclicals economic sector, with a confidence level of 0.92 [doc:verified market data].

S4 Capital has a market capitalization of £27.3 billion and a price-to-book ratio of 53.97, indicating a highly leveraged equity valuation relative to its book value [doc:HA-latest]. The company's enterprise value to EBITDA ratio is 14,558.13, and its enterprise value to revenue is 36.65, both of which are significantly elevated compared to typical industry benchmarks. The company's liquidity position is characterized by a current ratio of 1.28, suggesting limited short-term liquidity cushion [doc:HA-latest]. Free cash flow stands at £32.3 million, but this is offset by a negative net cash position after subtracting total debt [doc:HA-latest]. Profitability metrics are weak, with a return on equity of -4.9% and a return on assets of -1.84%, both of which are below the industry median for advertising and marketing firms. The company's operating margin is 0.25%, and its net margin is -3.3%, indicating a failure to convert revenue into profit [doc:HA-latest]. Gross profit of £673 million is high in absolute terms but insufficient to cover operating expenses, as evidenced by the £1.9 million operating income [doc:HA-latest]. The company's revenue is concentrated across three primary sectors: technology, fast-moving consumer goods (FMCG), and media and entertainment. No geographic breakdown is provided in the input data, but the company is headquartered in the United Kingdom, suggesting a potential regional concentration risk [doc:HA-latest]. The lack of geographic diversification could expose the company to regional economic downturns or regulatory shifts. Outlook for the current fiscal year is mixed, with no clear revenue growth trajectory. The company's free cash flow is positive but insufficient to service its £355.8 million in long-term debt. Analysts have assigned a mean price target of £34.46, which is below the current market price of £40.75, suggesting a bearish consensus [doc:]. The mean recommendation of 2.50 (on a 1-5 scale) indicates a neutral to slightly bearish sentiment among analysts [doc:]. The company faces several risk factors, including a negative return on equity and a high debt-to-equity ratio of 0.7. The risk assessment flags a negative net cash position after subtracting total debt, which could limit the company's ability to fund operations or invest in growth [doc:HA-latest]. Dilution risk is currently assessed as low, but the company has a high price-to-book ratio, which could make it vulnerable to equity issuance under pressure [doc:HA-latest]. Recent filings and transcripts do not indicate any material events that would significantly alter the company's risk profile. However, the negative net income of £24.8 million and the lack of clear growth drivers suggest that the company may need to restructure or pivot its business model to improve profitability [doc:HA-latest].
Key takeaways
  • S4 Capital has a high price-to-book ratio of 53.97 and a negative return on equity of -4.9%, indicating a poor equity valuation and weak profitability.
  • The company's enterprise value to EBITDA ratio is 14,558.13, and its enterprise value to revenue is 36.65, both of which are significantly elevated compared to industry norms.
  • Analysts have assigned a mean price target of £34.46, which is below the current market price of £40.75, suggesting a bearish consensus.
  • The company's liquidity position is characterized by a current ratio of 1.28, and it has a negative net cash position after subtracting total debt.
  • Revenue is concentrated across three primary sectors: technology, fast-moving consumer goods (FMCG), and media and entertainment, with no geographic diversification provided in the input data.
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  • ## RATIONALES
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Financial snapshot
PeriodHA-latest
CurrencyGBP
Revenue$754.8M
Gross profit$673.0M
Operating income$1.9M
Net income-$24.8M
R&D
SG&A
D&A
SBC
Operating cash flow$124.1M
CapEx-$4.7M
Free cash flow$32.3M
Total assets$1.35B
Total liabilities$841.7M
Total equity$505.9M
Cash & equivalents
Long-term debt$355.8M
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY0
FY-1
FY-2
FY-3
FY-4
PeriodGross %Op %Net %FCF %
FY0
FY-1
FY-2
FY-3
FY-4
PeriodAssetsEquityCashDebt
FY0
FY-1
FY-2
FY-3
FY-4
PeriodOCFCapExFCFSBC
FY0
FY-1
FY-2
FY-3
FY-4
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodGross %Op %Net %FCF %
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodAssetsEquityCashDebt
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodOCFCapExFCFSBC
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
Valuation
Market price$40.75
Market cap$27.30B
Enterprise value$27.66B
P/E
Reported non-GAAP P/E
EV/Revenue36.6
EV/Op income14558.1
EV/OCF222.9
P/B54.0
P/Tangible book54.0
Tangible book$505.9M
Net cash-$355.8M
Current ratio1.3
Debt/Equity0.7
ROA-1.8%
ROE-4.9%
Cash conversion-5.0%
CapEx/Revenue-0.6%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Advertising & Marketing · cohort 1 companies
MetricSFORActivity
Op margin0.3%2.0% medp25 2.0% · p75 2.0%bottom quartile
Net margin-3.3%-8.4% medp25 -8.4% · p75 -8.4%top quartile
Gross margin89.2%38.7% medp25 21.3% · p75 60.2%top quartile
CapEx / revenue-0.6%0.8% medp25 0.8% · p75 0.8%bottom quartile
Debt / equity70.0%354.4% medp25 354.4% · p75 354.4%bottom quartile
Observations
IR observations
Mean price target34.46 GBP
Median price target30.00 GBP
High price target54.00 GBP
Low price target24.00 GBP
Mean recommendation2.50 (1=strong buy, 5=strong sell)
Strong-buy count1.00
Buy count2.00
Hold count5.00
Sell count0.00
Strong-sell count0.00
Mean EPS estimate0.06 GBP
Last actual EPS0.05 GBP
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-04 11:38 UTC#0dc44cf4
Market quoteclose GBP 40.75 · shares 0.67B diluted
no public URL
2026-05-04 11:38 UTC#2a17d0d1
Source: analysis-pipeline (hybrid)Generated: 2026-05-04 11:40 UTCJob: 03aca628