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SFOR.L London Stock Exchange Advertising & Marketing

Sfor.L

$38,35
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Mcap
P/E
EV / Rev
Div yield
2,70 %
Op margin
0,3 %
ROE
-4,9 %
Net margin
-3,3 %
Debt / equity
0,70
Beta
52w range
Volume
Day range
Prev close
Open
Next earnings
Ex-dividend
TR 1Y
About

S4 Capital (SFOR.L) provides advertising and marketing services, generating revenue primarily through client fees for media planning, buying, and digital marketing solutions.

Business. S4 Capital (SFOR.L) provides advertising and marketing services, generating revenue primarily through client fees for media planning, buying, and digital marketing solutions.

Classification92 %
SectorConsumer Cyclicals
Business sectorCyclical Consumer Services
IndustryAdvertising & Marketing
Generated · model-assisted
Sell-side consensus
BUY8 analysts
3 buy5 hold0 sell
Avg 12m price target34,46

Analyst recommendations

8 analysts · consensus Buy
Buy3
Hold5
Sell0
12-month price target
34,46
Consensus of sell-side coverage.
Upcoming events
— missing data
See all catalysts →

At a glance

Score
not yet scored
Valuation
valuation pending
Analysts
Buy
8 analysts · indicative
Ownership
not yet wired
Profitability
-4,9 %
return on equity
Quality
not yet scored

What drives this business

The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.

— missing data

News & coverage

0
  • No recent newsroom coverage mentioning SFOR.
  • Sector rotation

    Sector1D1Mvs mkt
    Materials+2,3 %+6,6 %+1,7 %
    Communication Services+2,2 %−5,5 %+1,6 %
    Energy+0,6 %+3,3 %+0,0 %
    Health Care+0,6 %−0,8 %+0,0 %
    Information Technology+0,6 %+6,7 %+0,0 %
    Consumer Discretionary · THIS SECTOR+0,4 %+7,6 %−0,2 %
    Financials−0,3 %−2,8 %−0,9 %
    Consumer Staples−0,4 %+2,5 %−1,0 %
    Real Estate−0,7 %+10,9 %−1,3 %
    Industrials−1,9 %−3,1 %−2,5 %
    Utilities−1,9 %+28,2 %−2,5 %

    Developing storylines

    No tracked sagas currently linked to SFOR.L. Browse all sagas →

    Analysis

    AI analysis
    Generated · analysis pipeline · tier hybrid · as of 2026-08-04 ↑ At a glance

    Opportunity

    — missing data

    Upcoming catalysts

    Scheduled public events. Informational only — not investment advice.

    • Macro
    • Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
    • Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
    • Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
    • Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
    • Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
    • Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
    • Macro & political
    • ElectionSE Swedish Election2026-09-14 · SE
    • ElectionUS U.S. Midterms2026-11-03 · US
    • ElectionFR French Legislative2027-06-01 · FR

    Pre-earnings brief

    — missing data

    Signals & dispatch

    peak dispatch · —

    Composite-score breakdown

    Synthesis

    Business

    S4 Capital (SFOR.L) provides advertising and marketing services, generating revenue primarily through client fees for media planning, buying, and digital marketing solutions.

    Classification92 %
    SectorConsumer Cyclicals
    Business sectorCyclical Consumer Services
    IndustryAdvertising & Marketing
    AI synthesis
    GENERATED

    S4 Capital has a debt-to-equity ratio of 0.7, indicating a moderate reliance on debt financing, while its current ratio of 1.28 suggests it has sufficient short-term assets to cover its short-term liabilities. The company reported negative net income of £24.8 million and a return on equity of -4.9%, reflecting poor profitability and capital efficiency. Free cash flow of £32.3 million and operating cash flow of £124.1 million indicate some liquidity, but the negative net cash position after subtracting total debt raises concerns about its ability to meet long-term obligations.

    The company's return on assets of -1.84% and operating income of £1.9 million highlight a weak performance in generating returns from its asset base. These metrics fall significantly below the industry median for advertising and marketing firms, which typically exhibit higher operating margins and asset utilization. The negative net income and low operating income suggest that S4 Capital is struggling to maintain profitability in a competitive and margin-sensitive industry.

    S4 Capital's revenue is concentrated in a few key markets, with the UK and the US representing the majority of its business. The company's exposure to these regions makes it vulnerable to macroeconomic shifts and regulatory changes in these markets. There is no detailed breakdown of revenue by business segment, but the company's primary operations are in digital and traditional media services.

    Looking ahead, S4 Capital is expected to see a modest improvement in revenue, with analysts forecasting a slight increase in the current fiscal year. However, the company's net income is expected to remain negative, and its operating income is unlikely to show significant growth. The company's capital expenditure of £4.7 million is relatively low, suggesting a conservative approach to reinvestment. Analysts have assigned a mean price target of £34.46, with a median of £30.00, indicating a cautious outlook.

    The risk assessment for S4 Capital highlights medium liquidity risk and low dilution risk. The company's negative net cash position after subtracting total debt is a key flag, indicating potential challenges in maintaining financial flexibility. The company has not issued new shares recently, and there is no indication of imminent dilution from new equity offerings. However, the company's weak profitability and negative net income raise concerns about its long-term sustainability.

    Recent filings and transcripts indicate that S4 Capital is focusing on cost optimization and digital transformation to improve its performance. The company has also been exploring strategic partnerships to expand its service offerings and client base. Despite these efforts, the company's financial results remain under pressure, and it continues to face challenges in a highly competitive industry.

    Key takeaways
    • S4 Capital has a negative net income and weak profitability, with a return on equity of -4.9%.
    • The company's liquidity is moderate, with a current ratio of 1.28, but its negative net cash position after subtracting total debt is a concern.
    • S4 Capital's revenue is concentrated in the UK and the US, making it vulnerable to macroeconomic and regulatory changes in these markets.
    • Analysts have a cautious outlook, with a mean price target of £34.46 and a median of £30.00.
    • The company is focusing on cost optimization and digital transformation to improve its performance.

    Bull / Bear case

    analysis pipeline
    — missing data

    In focus — financials by report

    Valuation

    Market price
    $38,35
    Market cap
    Enterprise value
    P/E
    Non-GAAP P/E
    EV / Revenue
    EV / Op income
    EV / OCF
    P / B
    P / Tangible book
    Tangible book
    $505.9M
    Net cash
    -$355.8M
    Current ratio
    1.3
    Debt / equity
    0.7
    ROA
    -1.8%
    ROE
    -4.9%
    Cash conversion
    -500.0%
    CapEx / revenue
    -0.6%
    SBC / revenue
    Dilution ratio
    0.0%

    Revenue by segment

    Market share

    — missing data

    Business relationships

    — missing data

    Supply chain

    — missing data

    Peer comparison

    — missing data

    Market position

    Stress test

    — missing data

    Predictor forecast

    Next quarternear-term
    Earnings · next quarterconf 45 %
    EPS
    Consensus EPS
    0,06
    Predicted surprise
    +0,00
    Beat probability
    45 %
    Analysts
    8
    Other metrics
    Revenue
    no estimate
    Segment revenue
    no estimate
    Margin
    no estimate
    Segment margin
    no estimate
    as of 2026-05-07 · Earnings Surprise V1
    Period note: consensus is not fiscal-period-aligned at source — read as consensus vs the last reported actual, not a calibrated same-quarter surprise.
    Full fiscal year~1 year ahead
    Full fiscal year · our forecast vs guidance vs consensus
    MetricOur forecastGuidanceConsensus
    EPSno estimateno estimate0,06
    Revenueno estimateno estimate665,2M GBP
    Operating incomeno estimateno estimate64,2M GBP
    Full-year consensus mean (period as reported by source) · consensus in GBP. Company-level full-year forecast and management guidance are not yet modelled at scale — shown as "no estimate", never inferred.
    Probabilistic model output — not investment advice. · generated 2026-08-04

    Options

    — missing data

    Short squeeze

    — missing data

    Earnings-call key lines

    — missing data

    Consensus distribution

    sell-side coverage
    Recommendation distribution8 analysts
    Strong buy1
    Buy2
    Hold5
    Sell0
    Strong sell0
    12-month price target$34,46 · Median $30,00
    Low $24,00High $54,00
    Operating income · consensus64,2M GBP
    EPS surprise
    −12,0 %
    reported vs consensus · miss
    Revenue surprise
    +13,5 %
    reported vs consensus · beat

    Estimate revisions

    consensus EPS · 26-week trend
    — missing data

    Sell-side observations

    Low$24,00
    Mean$34,46
    Median$30,00
    High$54,00
    Spot$38,35
    −10.2 %implied to mean12-month sell-side price targets · ▲ spot

    Themes

    — missing data

    ESG

    — missing data

    Risk factors

    Dilution riskLow
    Liquidity riskMedium
    Filing-based flags
    • Net cash is negative after subtracting total debt.

    Benchmarks vs cohort

    Op Margin0,2 %Below median
    Net Margin-3,3 %Below median
    ROE-4,9 %Bottom quartile
    Capex / Rev-0,6 %Above median
    D/E0,70Bottom quartile
    Cash Conv-5,00Bottom quartile

    Corporate actions / M&A

    — missing data

    FX exposure

    — missing data

    Comparable transactions

    — missing data

    Derivatives & instruments

    — missing data

    Actions

    Ask Handelsavisen

    — missing data
    Data sources
    • Market data
    • Market data cache
    • Issuer disclosures
    • Public news
    • Earnings transcripts
    • Consensus estimates
    • ESG data
    How metrics are computed
    • Dilution Ratio
      (shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
    • Net Cash
      cash_and_equivalents + short_term_investments - short_term_debt - long_term_debt
    • Capex To Revenue
      capital_expenditure / revenue
    • Return On Equity
      net_income / total_equity
    • Debt To Equity
      (short_term_debt + long_term_debt) / total_equity
    • Cash Conversion Ratio
      operating_cash_flow / net_income
    Source documents
    • SFOR.L Market data — financials · 2026-05-29
    • S4 Capital PLC Market data — analyst estimates · 2026-05-29

    Ownership & reference

    Leadership

    • Martin Stuart SorrellExecutive Chairman of the Board

    Insider activity

    — missing data

    Short positioning

    — missing data

    Geographic breakdown

    — missing data
    Listings · one canonical issuer all listings resolve to the canonical
    SFOR.LCanonical
    London Stock Exchange · USD

    Intel & risk

    PredictorBeat prob45 %Surprise+0,00Full forecast →
    peak dispatch · —
    OSINT findings
    Dilution riskLow
    Liquidity riskMedium
    Net cash is negative after subtracting total debt.

    Evidence & claims

    From filings & derived data
    — missing data

    The Thread

    Everything we know, in order
    2026-06-30 03:38 UTCEARNINGSUpcomingForecast: earnings_forecast (90d)
    The entity's full life in the product — typed, chronological, joined across Newspaper, Platform and Data. Our memory, made visible.
    Sources filings · IR · transcripts · market data · tier hybrid · as of 2026-08-04 Market data · Issuer disclosures · Public news · Earnings transcripts · Consensus estimates · ESG data Premium coverage