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LIVE · 09:49 UTC

SSF Home Group Bhd

SSF · Specialty Retail · Malaysia

Profile
TickerSSF
RICSSFH.KL
ISINMYQ0287OO001
IssuerSSF Home Group Bhd
SectorConsumer Discretionary
IndustrySpecialty Retail
Sub-industryHome Furnishings Retailers
HeadquartersShah Alam, Malaysia
Country of issuerMalaysia
Founded2015-04-24
Employees
Total share float104,642,400
Holders (C/S)
AuditorMoore Stephens Associates PLT
CEO / managementDatuk Seri Dr Haji Abdul Fattah Bin Haji Abdullah
Business Description

SSF Home Group Berhad is a Malaysia-based company. The Company operates as a home furnishing retailer, specializing in furniture, home decor, and living products available via retail channel (retail outlets) and online channel (e-commerce website). Its product range includes furniture, artificial flowers and plants, home decor, kitchenware, bedding, and more. It manages and operates approximately 45 retail outlets under 3 retail brands, namely SSFHOME, SSF - Great Lifestyle Made Affordable and SSF with a total retail space of approximately 1,030,032 sq ft located in shopping malls, shop lots and standalone outlets in commercial areas. It operates in Johor, Kedah, Kelantan, WP, Melaka, Negeri Sembilan, Pahang, Penang, Perak, Sabah, Selangor, Sarawak and Terengganu. It offers visual merchandising such as window displays, house displays, concept displays and eye-level displays in retail outlets to present products across various designs, styles, themes and in-store displays.

ESG · Risk Indicators
Controversies score100.0
Governance pillar57.2
Social pillar40.7
Insider trading score
Industry Substrate · Retailing (Multiline + Specialty)
Signals to watch
Geopolitical drivers
  • us_china_tariffs_consumer_goods
  • supply_chain_diversification_china_to_alt
  • country_consumer_spending_recovery
  • labor_minimum_wage_country
Industry KPIs
Full Analysis Pending

Detailed financial analysis, valuation snapshot, multi-period history, and AI narrative are pending — generated when this company is included in the next analysis batch. Profile data above is point-in-time as of 2026-04-30.