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LIVE · 10:06 UTC
SSTY56

Safestay PLC

Hotels, Motels & Cruise LinesVerified
Score breakdown
Profitability+9Sentiment+18Risk penalty-3Missing signals-3
Quality breakdown
Key fields100Profile25Conclusion94AI synthesis40Observations13

Safestay's capital structure is characterized by a high debt-to-equity ratio of 1.64, indicating a significant reliance on debt financing [doc:HA-latest]. The company's liquidity position is weak, with a current ratio of 0.24, suggesting limited short-term liquidity to cover immediate liabilities. Despite a positive operating cash flow of GBP 6.87 million, the free cash flow is negative at GBP -4.12 million, reflecting the high capital expenditure of GBP -6.21 million [doc:HA-latest]. Profitability metrics show a return on equity of -2.9% and a return on assets of -0.94%, both below the industry median for hotels and motels. The net loss of GBP 891,000 contrasts with a gross profit of GBP 18.56 million, indicating high operating expenses or non-operating losses [doc:HA-latest]. Geographically, Safestay's revenue concentration is not disclosed in the input data, but the company's exposure to the UK market is evident from the GBP-based financials. No specific segment breakdown is provided, but the hospitality industry is inherently sensitive to regional economic conditions and travel demand [doc:HA-latest]. The company's revenue growth is not clearly defined in the input data, but the net loss and negative free cash flow suggest operational challenges. The operating cash flow of GBP 6.87 million provides some buffer, but the capital expenditure of GBP -6.21 million indicates ongoing investment in property and infrastructure [doc:HA-latest]. Risk factors include a medium liquidity risk and a negative net cash position after subtracting total debt. The dilution risk is assessed as low, with no significant changes in shares outstanding between basic and diluted shares [doc:HA-latest]. No recent filings or transcripts are provided in the input data to indicate material events or strategic shifts [doc:HA-latest].

Profile
CompanySafestay PLC
TickerSSTY.L
SectorConsumer Cyclicals
BusinessCyclical Consumer Services
Industry groupCyclical Consumer Services
IndustryHotels, Motels & Cruise Lines
AI analysis

Business. Safestay PLC operates in the hotels, motels, and cruise lines industry, generating revenue primarily through accommodation services and related hospitality offerings [doc:HA-latest].

Classification. Safestay is classified under the Hotels, Motels & Cruise Lines industry within the Cyclical Consumer Services business sector, with a confidence level of 0.92 [doc:verified market data].

Safestay's capital structure is characterized by a high debt-to-equity ratio of 1.64, indicating a significant reliance on debt financing [doc:HA-latest]. The company's liquidity position is weak, with a current ratio of 0.24, suggesting limited short-term liquidity to cover immediate liabilities. Despite a positive operating cash flow of GBP 6.87 million, the free cash flow is negative at GBP -4.12 million, reflecting the high capital expenditure of GBP -6.21 million [doc:HA-latest]. Profitability metrics show a return on equity of -2.9% and a return on assets of -0.94%, both below the industry median for hotels and motels. The net loss of GBP 891,000 contrasts with a gross profit of GBP 18.56 million, indicating high operating expenses or non-operating losses [doc:HA-latest]. Geographically, Safestay's revenue concentration is not disclosed in the input data, but the company's exposure to the UK market is evident from the GBP-based financials. No specific segment breakdown is provided, but the hospitality industry is inherently sensitive to regional economic conditions and travel demand [doc:HA-latest]. The company's revenue growth is not clearly defined in the input data, but the net loss and negative free cash flow suggest operational challenges. The operating cash flow of GBP 6.87 million provides some buffer, but the capital expenditure of GBP -6.21 million indicates ongoing investment in property and infrastructure [doc:HA-latest]. Risk factors include a medium liquidity risk and a negative net cash position after subtracting total debt. The dilution risk is assessed as low, with no significant changes in shares outstanding between basic and diluted shares [doc:HA-latest]. No recent filings or transcripts are provided in the input data to indicate material events or strategic shifts [doc:HA-latest].
Key takeaways
  • Safestay has a weak liquidity position with a current ratio of 0.24.
  • The company is unprofitable, with a net loss of GBP 891,000 and a negative return on equity of -2.9%.
  • High debt-to-equity ratio of 1.64 indicates significant leverage.
  • Free cash flow is negative at GBP -4.12 million, driven by high capital expenditures.
  • No recent material events or strategic changes are disclosed in the input data.
  • --
  • ## RATIONALES
  • ```json
Financial snapshot
PeriodHA-latest
CurrencyGBP
Revenue$22.5M
Gross profit$18.6M
Operating income$2.8M
Net income-$891.0k
R&D
SG&A
D&A
SBC
Operating cash flow$6.9M
CapEx-$6.2M
Free cash flow-$4.1M
Total assets$94.3M
Total liabilities$63.5M
Total equity$30.8M
Cash & equivalents$1.4M
Long-term debt$50.4M
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY0
FY-1
FY-2
FY-3
FY-4
PeriodGross %Op %Net %FCF %
FY0
FY-1
FY-2
FY-3
FY-4
PeriodAssetsEquityCashDebt
FY0
FY-1
FY-2
FY-3
FY-4
PeriodOCFCapExFCFSBC
FY0
FY-1
FY-2
FY-3
FY-4
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodGross %Op %Net %FCF %
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodAssetsEquityCashDebt
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodOCFCapExFCFSBC
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
Valuation
Market price
Market cap
Enterprise value
P/E
Reported non-GAAP P/E
EV/Revenue
EV/Op income
EV/OCF
P/B
P/Tangible book
Tangible book$30.8M
Net cash-$49.0M
Current ratio0.2
Debt/Equity1.6
ROA-0.9%
ROE-2.9%
Cash conversion-7.7%
CapEx/Revenue-27.6%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Hotels, Motels & Cruise Lines · cohort 1 companies
MetricSSTYActivity
Op margin12.5%11.4% medp25 -0.3% · p75 20.7%above median
Net margin-4.0%-6.6% medp25 -6.6% · p75 -6.6%top quartile
Gross margin82.5%62.3% medp25 38.0% · p75 78.2%top quartile
CapEx / revenue-27.6%1.2% medp25 1.2% · p75 1.2%bottom quartile
Debt / equity164.0%27.4% medp25 1.5% · p75 95.5%top quartile
Observations
IR observations
Last actual EPS-0.00 GBP
Last actual revenue22,490,000 GBP
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-04 22:31 UTC#3ed85d3b
Source: analysis-pipeline (hybrid)Generated: 2026-05-04 22:32 UTCJob: 71c6ba09