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LIVE · 09:36 UTC

Super Retail Group Ltd

SUL · Specialty Retail · Australia

Profile
TickerSUL
RICSUL.AX
ISINAU000000SUL0
IssuerSuper Retail Group Ltd
SectorConsumer Discretionary
IndustrySpecialty Retail
Sub-industryMiscellaneous Specialty Retailers
HeadquartersAustralia
Country of issuerAustralia
Founded2004-04-08
Employees15,981
Total share float154,498,527
Holders (C/S)24,200
AuditorErnst & Young
CEO / managementMs. Judith Swales
Business Description

Super Retail Group Limited is an Australia-based company primarily involved in the retail industry. The Company's principal activities include retailing of auto parts and accessories, tools and equipment, retailing of boating, camping, outdoor equipment, fishing equipment and apparel, and retailing of sporting equipment and apparel. Its segments include Supercheap Auto (SCA), rebel, BCF and Macpac. Its Supercheap Auto (SCA) segment is engaged in retailing auto parts and accessories, tools and equipment. Its rebel segment is engaged in the retailing of sporting equipment and apparel. Its BCF segment is engaged in the retailing of boating, camping, outdoor equipment, fishing equipment and apparel. Its Macpac segment is engaged in retailing apparel, camping and outdoor equipment. The Company operates in Australia, New Zealand, and China.

ESG · Risk Indicators
Controversies score100.0
Governance pillar84.5
Social pillar83.9
Insider trading score
Industry Substrate · Retailing (Multiline + Specialty)
Signals to watch
Geopolitical drivers
  • us_china_tariffs_consumer_goods
  • supply_chain_diversification_china_to_alt
  • country_consumer_spending_recovery
  • labor_minimum_wage_country
Industry KPIs
Full Analysis Pending

Detailed financial analysis, valuation snapshot, multi-period history, and AI narrative are pending — generated when this company is included in the next analysis batch. Profile data above is point-in-time as of 2026-04-30.