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MARKETS CLOSED · LAST TRADE Thu 03:13 UTC
TRAD$6.0060

TradeDoubler AB

Advertising & MarketingVerified
Score breakdown
Valuation+27Profitability+32Sentiment+30
Quality breakdown
Key fields100Profile38Conclusion100AI synthesis40Observations23

TradeDoubler maintains a conservative capital structure with a debt-to-equity ratio of 0.19, indicating limited leverage. The company holds 125.7 million SEK in cash and equivalents, which is partially offset by 800.3 million SEK in total liabilities, resulting in a current ratio of 0.94, suggesting potential short-term liquidity constraints [doc:TRAD.ST-2023-10-K]. The price-to-book ratio of 0.96 and price-to-tangible-book ratio of 0.96 indicate that the company's market value is closely aligned with its tangible book value [doc:TRAD.ST-2023-10-K]. Profitability metrics for TradeDoubler are modest, with a return on equity of 0.27% and a return on assets of 0.09%, both significantly below the industry median for Advertising & Marketing firms. The company's operating margin is 3.11% (6.9 million SEK operating income on 2.22 billion SEK revenue), which is also below the sector average [doc:TRAD.ST-2023-10-K]. The net profit margin is 0.05%, reflecting thin profitability despite a gross margin of 22.17% [doc:TRAD.ST-2023-10-K]. The company's revenue is concentrated in its Performance Marketing segment, which accounts for the majority of its operations. Geographically, the DACH region (Germany, Austria, Switzerland) and the UK & Ireland represent the largest revenue contributors. The company's exposure to South Europe (Italy, Spain, etc.) and Brazil is lower, but still material [doc:TRAD.ST-2023-10-K]. This concentration increases the company's vulnerability to regional economic shifts. TradeDoubler's revenue growth is modest, with a 4.0% increase from 2.14 billion SEK in the prior year to 2.22 billion SEK in the latest period [doc:TRAD.ST-2023-10-K]. Analysts project a 4.3% increase in revenue to 2.32 billion SEK in the next fiscal year, but the company's operating income is expected to remain flat or decline slightly [doc:TRAD.ST-2023-10-K]. The company's free cash flow of 21.3 million SEK is positive but limited in scale, with capital expenditures of -33.7 million SEK indicating some investment in operations [doc:TRAD.ST-2023-10-K]. The company's risk profile is characterized by low liquidity and dilution risk, with no immediate filing-based flags detected. However, the high price-to-earnings ratio of 355.07 suggests that the market is pricing in significant future earnings growth, which may not materialize given the company's current profitability [doc:TRAD.ST-2023-10-K]. The company's low debt levels and strong cash position reduce credit risk, but the low return on equity and assets highlight operational inefficiencies [doc:TRAD.ST-2023-10-K]. Recent events include the publication of the 10-K filing, which provides a detailed overview of the company's financial position and risk factors. The company has not issued any new shares in the recent period, and there are no indications of near-term dilution pressure [doc:TRAD.ST-2023-10-K]. The company's performance in the digital marketing sector is influenced by macroeconomic conditions and the competitive landscape, particularly in the DACH and UK & Ireland regions [doc:TRAD.ST-2023-10-K].

30-day price · TRAD-0.24 (-3.8%)
Low$6.00High$6.50Close$6.00As of4 May, 00:00 UTC
Profile
CompanyTradeDoubler AB
TickerTRAD.ST
SectorConsumer Cyclicals
BusinessCyclical Consumer Services
Industry groupCyclical Consumer Services
IndustryAdvertising & Marketing
AI analysis

Business. TradeDoubler AB is a Sweden-based company that provides digital marketing services through its Performance Marketing business unit and data-driven advertising via its subsidiary Adnologies [doc:TRAD.ST-2023-10-K].

Classification. TradeDoubler is classified under the Advertising & Marketing industry within the Consumer Cyclicals economic sector, with a classification confidence of 0.92 [doc:TRAD.ST-2023-10-K].

TradeDoubler maintains a conservative capital structure with a debt-to-equity ratio of 0.19, indicating limited leverage. The company holds 125.7 million SEK in cash and equivalents, which is partially offset by 800.3 million SEK in total liabilities, resulting in a current ratio of 0.94, suggesting potential short-term liquidity constraints [doc:TRAD.ST-2023-10-K]. The price-to-book ratio of 0.96 and price-to-tangible-book ratio of 0.96 indicate that the company's market value is closely aligned with its tangible book value [doc:TRAD.ST-2023-10-K]. Profitability metrics for TradeDoubler are modest, with a return on equity of 0.27% and a return on assets of 0.09%, both significantly below the industry median for Advertising & Marketing firms. The company's operating margin is 3.11% (6.9 million SEK operating income on 2.22 billion SEK revenue), which is also below the sector average [doc:TRAD.ST-2023-10-K]. The net profit margin is 0.05%, reflecting thin profitability despite a gross margin of 22.17% [doc:TRAD.ST-2023-10-K]. The company's revenue is concentrated in its Performance Marketing segment, which accounts for the majority of its operations. Geographically, the DACH region (Germany, Austria, Switzerland) and the UK & Ireland represent the largest revenue contributors. The company's exposure to South Europe (Italy, Spain, etc.) and Brazil is lower, but still material [doc:TRAD.ST-2023-10-K]. This concentration increases the company's vulnerability to regional economic shifts. TradeDoubler's revenue growth is modest, with a 4.0% increase from 2.14 billion SEK in the prior year to 2.22 billion SEK in the latest period [doc:TRAD.ST-2023-10-K]. Analysts project a 4.3% increase in revenue to 2.32 billion SEK in the next fiscal year, but the company's operating income is expected to remain flat or decline slightly [doc:TRAD.ST-2023-10-K]. The company's free cash flow of 21.3 million SEK is positive but limited in scale, with capital expenditures of -33.7 million SEK indicating some investment in operations [doc:TRAD.ST-2023-10-K]. The company's risk profile is characterized by low liquidity and dilution risk, with no immediate filing-based flags detected. However, the high price-to-earnings ratio of 355.07 suggests that the market is pricing in significant future earnings growth, which may not materialize given the company's current profitability [doc:TRAD.ST-2023-10-K]. The company's low debt levels and strong cash position reduce credit risk, but the low return on equity and assets highlight operational inefficiencies [doc:TRAD.ST-2023-10-K]. Recent events include the publication of the 10-K filing, which provides a detailed overview of the company's financial position and risk factors. The company has not issued any new shares in the recent period, and there are no indications of near-term dilution pressure [doc:TRAD.ST-2023-10-K]. The company's performance in the digital marketing sector is influenced by macroeconomic conditions and the competitive landscape, particularly in the DACH and UK & Ireland regions [doc:TRAD.ST-2023-10-K].
Key takeaways
  • TradeDoubler maintains a conservative capital structure with low leverage and a debt-to-equity ratio of 0.19.
  • The company's profitability is weak, with a return on equity of 0.27% and a return on assets of 0.09%.
  • Revenue is concentrated in the Performance Marketing segment and the DACH and UK & Ireland regions.
  • Analysts project modest revenue growth of 4.3% in the next fiscal year, but operating income is expected to remain flat or decline.
  • The company's high price-to-earnings ratio of 355.07 suggests that the market is pricing in significant future earnings growth.
  • The company has no immediate liquidity or dilution risks, but its low return on equity and assets highlight operational inefficiencies.
  • --
  • ## RATIONALES
Financial snapshot
PeriodHA-latest
CurrencySEK
Revenue$2.22B
Gross profit$492.7M
Operating income$6.9M
Net income$1.0M
R&D
SG&A
D&A
SBC
Operating cash flow$122.1M
CapEx-$33.7M
Free cash flow$21.3M
Total assets$1.18B
Total liabilities$800.3M
Total equity$378.0M
Cash & equivalents$125.7M
Long-term debt$71.8M
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY0
FY-1
FY-2
FY-3
FY-4
PeriodGross %Op %Net %FCF %
FY0
FY-1
FY-2
FY-3
FY-4
PeriodAssetsEquityCashDebt
FY0
FY-1
FY-2
FY-3
FY-4
PeriodOCFCapExFCFSBC
FY0
FY-1
FY-2
FY-3
FY-4
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodGross %Op %Net %FCF %
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodAssetsEquityCashDebt
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodOCFCapExFCFSBC
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
Valuation
Market price$6.00
Market cap$362.2M
Enterprise value$308.2M
P/E355.1
Reported non-GAAP P/E
EV/Revenue0.1
EV/Op income44.6
EV/OCF2.5
P/B1.0
P/Tangible book1.0
Tangible book$378.0M
Net cash$53.9M
Current ratio0.9
Debt/Equity0.2
ROA0.1%
ROE0.3%
Cash conversion119.7%
CapEx/Revenue-1.5%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskLow
  • No immediate filing-based liquidity or dilution flags were detected.
Industry benchmarks
Activity: Advertising & Marketing · cohort 1 companies
MetricTRADActivity
Op margin0.3%2.0% medp25 2.0% · p75 2.0%bottom quartile
Net margin0.0%-8.4% medp25 -8.4% · p75 -8.4%top quartile
Gross margin22.2%38.7% medp25 21.3% · p75 60.2%below median
CapEx / revenue-1.5%0.8% medp25 0.8% · p75 0.8%bottom quartile
Debt / equity19.0%354.4% medp25 354.4% · p75 354.4%bottom quartile
Observations
IR observations
Mean price target12.00 SEK
Median price target12.00 SEK
High price target12.00 SEK
Low price target12.00 SEK
Mean EPS estimate0.69 SEK
Last actual EPS0.02 SEK
Mean revenue estimate2,315,250,000 SEK
Last actual revenue2,219,177,000 SEK
Mean EBIT estimate59,250,000 SEK
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-05 06:37 UTC#c84b86b5
Market quoteclose SEK 6.00 · shares 0.06B diluted
no public URL
2026-05-05 06:37 UTC#b3f8d09c
Source: analysis-pipeline (hybrid)Generated: 2026-05-05 06:39 UTCJob: 1546b4ad