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INDICATIVE · SAMPLE DATA
NUSNYSE$6.7566

NU SKIN ENTERPRISES, INC.

SoftwareRules + LLM

Nu Skin Enterprises, Inc. has a market price of $6.75 per share, with a market capitalization of $333.598 million. The company's price-to-earnings ratio is 181.7, indicating a high valuation relative to its earnings, while its price-to-book ratio is 0.5, suggesting that the market values the company at a discount to its book value. The company's liquidity position is characterized by a current ratio of 2.03, indicating that it has sufficient current assets to cover its current liabilities. However, the company's net cash position is negative after subtracting total debt, which is a key liquidity flag. In terms of profitability, Nu Skin's return on equity is 0.0023 and return on assets is 0.0013, both of which are relatively low, indicating that the company is not generating significant returns for its shareholders or assets. The company's operating income for the quarter was $4.026 million, a significant improvement from a loss of $9.903 million in the same period last year. However, the company's gross profit margin has decreased from 67.7% in the previous year to 66.9% in the current quarter, indicating a slight decline in profitability. Nu Skin operates in several geographic regions, with a notable presence in Mainland China, South Korea, Japan, and Southeast Asia. The company's revenue concentration in these regions is a strategic focus, as it leverages the direct selling model to educate consumers on the benefits of its wellness products. The company's business model in Mainland China is structured based on guidance from government officials and an understanding of the regulatory environment. The company's growth trajectory is mixed, with a revenue decline from $364.490 million in the same period last year to $320.608 million in the current quarter. However, the company has managed to reduce its operating expenses, with total operating expenses decreasing from $256.864 million to $210.437 million. The company's capital expenditure for the quarter was $13.714 million, indicating a continued investment in its operations. Risk factors for Nu Skin include liquidity and dilution risks, with the company facing potential dilution from its financing activities. The company has a debt-to-equity ratio of 0.28, indicating a relatively low level of debt compared to its equity. However, the company's free cash flow is negative at -$17.633 million, which could impact its ability to fund operations and growth initiatives. Recent events include the company's Q1 2026 financial results, which show a net income of $1.836 million, a significant decrease from $107.515 million in the same period last year. The company has also engaged in financing activities, including the payment of dividends and repurchases of shares, which could affect its liquidity position.

30-day price · NUS-1.87 (-25.0%)
Low$5.52High$7.90Close$5.60As of2 Jun, 00:00 UTC
Profile
CompanyNU SKIN ENTERPRISES, INC.
ExchangeNYSE
TickerNUS
CIK0001021561
SICWholesale-Drugs, Proprietaries & Druggists' Sundries
SectorTechnology
BusinessSoftware & IT Services
Industry groupSoftware & IT Services
IndustrySoftware
AI analysis

Business. Nu Skin Enterprises, Inc. is a direct selling company that markets high-quality wellness products through a network of independent sales representatives, enabling them to educate consumers on the benefits of its offerings and differentiate them from competitors.

Classification. Nu Skin is classified in the Technology sector under the Software & IT Services business sector, specifically in the Software industry with an activity in Application Software, based on rule-based classification with a confidence level of 0.66.

Nu Skin Enterprises, Inc. has a market price of $6.75 per share, with a market capitalization of $333.598 million. The company's price-to-earnings ratio is 181.7, indicating a high valuation relative to its earnings, while its price-to-book ratio is 0.5, suggesting that the market values the company at a discount to its book value. The company's liquidity position is characterized by a current ratio of 2.03, indicating that it has sufficient current assets to cover its current liabilities. However, the company's net cash position is negative after subtracting total debt, which is a key liquidity flag. In terms of profitability, Nu Skin's return on equity is 0.0023 and return on assets is 0.0013, both of which are relatively low, indicating that the company is not generating significant returns for its shareholders or assets. The company's operating income for the quarter was $4.026 million, a significant improvement from a loss of $9.903 million in the same period last year. However, the company's gross profit margin has decreased from 67.7% in the previous year to 66.9% in the current quarter, indicating a slight decline in profitability. Nu Skin operates in several geographic regions, with a notable presence in Mainland China, South Korea, Japan, and Southeast Asia. The company's revenue concentration in these regions is a strategic focus, as it leverages the direct selling model to educate consumers on the benefits of its wellness products. The company's business model in Mainland China is structured based on guidance from government officials and an understanding of the regulatory environment. The company's growth trajectory is mixed, with a revenue decline from $364.490 million in the same period last year to $320.608 million in the current quarter. However, the company has managed to reduce its operating expenses, with total operating expenses decreasing from $256.864 million to $210.437 million. The company's capital expenditure for the quarter was $13.714 million, indicating a continued investment in its operations. Risk factors for Nu Skin include liquidity and dilution risks, with the company facing potential dilution from its financing activities. The company has a debt-to-equity ratio of 0.28, indicating a relatively low level of debt compared to its equity. However, the company's free cash flow is negative at -$17.633 million, which could impact its ability to fund operations and growth initiatives. Recent events include the company's Q1 2026 financial results, which show a net income of $1.836 million, a significant decrease from $107.515 million in the same period last year. The company has also engaged in financing activities, including the payment of dividends and repurchases of shares, which could affect its liquidity position.
Key takeaways
  • Nu Skin's high price-to-earnings ratio suggests that the market is valuing the company's future growth potential, despite its current low profitability.
  • The company's liquidity position is a concern, with a negative net cash position and a negative free cash flow, which could impact its ability to fund operations and growth.
  • Nu Skin's profitability has declined, with a decrease in gross profit margin and low return on equity and assets, indicating that the company is not generating significant returns for its shareholders or assets.
  • The company's geographic concentration in Mainland China, South Korea, Japan, and Southeast Asia is a strategic focus, leveraging the direct selling model to educate consumers on the benefits of its wellness products.
  • Recent financial results show a significant decline in net income, which could be a concern for investors, and the company's financing activities, including dividend payments and share repurchases, could affect its liquidity position.
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Financial snapshot
PeriodQ1 2026
CurrencyUSD
Revenue$320.6M
Gross profit$214.5M
Operating income$4.0M
Net income$1.8M
R&D
SG&A$98.5M
D&A$12.3M
SBC$3.7M
Operating cash flow-$3.9M
CapEx$13.7M
Free cash flow-$17.6M
Total assets$1.38B
Total liabilities$582.7M
Total equity$794.1M
Cash & equivalents$198.7M
Long-term debt$203.6M
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY2025$1.49B$65.8M$160.2M$46.0M
FY2024$1.73B-$151.6M-$146.6M$70.2M
FY2025$1.73B-$151.6M-$146.6M$70.2M
FY2023$1.97B$48.3M$8.6M$60.1M
FY2024$1.97B$48.3M$8.6M$60.1M
PeriodGross %Op %Net %FCF %
FY2025
FY2024
FY2025
FY2023
FY2024
PeriodAssetsEquityCashDebt
FY2025$1.41B$805.2M$238.6M
FY2024$1.47B$651.5M$186.9M
FY2025$1.47B$651.5M$186.9M
FY2023$1.81B$822.0M$256.1M
FY2024$1.81B$822.0M$256.1M
PeriodOCFCapExFCFSBC
FY2025$80.3M$34.3M$46.0M$24.1M
FY2024$111.7M$41.6M$70.2M$14.8M
FY2025$111.7M$41.6M$70.2M$14.8M
FY2023$118.6M$58.5M$60.1M$15.6M
FY2024$118.6M$58.5M$60.1M$15.6M
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
Q1 2026$320.6M$4.0M$1.8M-$17.6M
Q1 2026
Q3 2025$1.11B$42.5M$145.7M$40.1M
Q2 2025$750.6M$20.9M$128.6M$22.6M
PeriodGross %Op %Net %FCF %
Q1 2026
Q1 2026
Q3 2025
Q2 2025
PeriodAssetsEquityCashDebt
Q1 2026$1.38B$794.1M$198.7M
Q1 2026$1.41B$805.2M$238.6M
Q3 2025$1.42B$799.8M$251.8M
Q2 2025$1.44B$787.8M$264.2M
PeriodOCFCapExFCFSBC
Q1 2026-$3.9M$13.7M-$17.6M$3.7M
Q1 2026
Q3 2025$63.7M$23.5M$40.1M$20.9M
Q2 2025$36.2M$13.6M$22.6M$15.1M
Valuation
Market price$6.75
Market cap$333.6M
Enterprise value$356.8M
P/E181.7
Reported non-GAAP P/E
EV/Revenue1.1
EV/Op income88.6
EV/OCF
P/B0.5
P/Tangible book0.5
Tangible book$671.2M
Net cash-$23.2M
Current ratio2.0
Debt/Equity0.3
ROA0.1%
ROE0.2%
Cash conversion-2.1%
CapEx/Revenue4.3%
SBC/Revenue1.1%
Asset intensity0.3
Dilution ratio
Risk assessment
Dilution riskMedium
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
  • Source documents mention dilution or offering risk.
Industry benchmarks
Activity: Application Software · cohort 15 companies
MetricNUSActivity
Op margin1.3%-4.6% medp25 -4.6% · p75 -4.6%top quartile
Net margin0.6%-6.3% medp25 -22.6% · p75 0.3%top quartile
Gross margin66.9%46.0% medp25 34.9% · p75 57.1%top quartile
R&D / revenue11.2% medp25 9.5% · p75 12.9%
CapEx / revenue4.3%3.7% medp25 0.9% · p75 5.5%above median
Debt / equity28.0%190.3% medp25 190.3% · p75 190.3%bottom quartile
Observations
Competitor context
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Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-07 20:10 UTC#0fa76de5
Market quoteclose USD 7.17 · shares 0.05B diluted
no public URL
2026-05-07 20:10 UTC#6e18eadc
Source: analysis-pipeline (hybrid)Generated: 2026-05-28 19:26 UTCJob: 728cf256