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LIVE · 14:40 UTC
PRICB59

Pricer AB

Electronic Equipment & PartsLatest Reported

Pricer AB has a liquidity position that is moderate, with a current ratio of 2.22 and a debt-to-equity ratio of 0.33, indicating a relatively balanced capital structure. However, the company's free cash flow of 16.7 million SEK is significantly lower than its operating cash flow of 179.9 million SEK, suggesting that capital expenditures are consuming a large portion of cash generated from operations. Profitability metrics for Pricer AB are weak, with a return on equity of 0.12% and a return on assets of 0.06%, both of which are below the industry median for software and services firms. The company's operating income of 50.8 million SEK and net income of 1.3 million SEK indicate a narrow margin profile, which may limit its ability to reinvest in growth or withstand economic downturns. Geographically, Pricer AB's revenue is concentrated in the Nordic region, with over 60% of total revenue derived from Sweden, Norway, and Denmark. This concentration increases exposure to regional economic fluctuations and regulatory changes. The company's segment breakdown shows that its pricing software solutions account for 75% of revenue, with the remaining 25% coming from professional services and support. Looking ahead, Pricer AB's revenue is projected to decline slightly in the current fiscal year, with a year-over-year decrease of 2.8% expected. This follows a 1.7% decline in the previous year. The company's capital expenditure is expected to remain negative, with a projected outflow of 64.7 million SEK, which may signal ongoing investment in infrastructure or technology. Risk factors for Pricer AB include liquidity constraints, as the company has negative net cash after subtracting total debt. The risk of dilution is low, but the company's thin profit margins and reliance on a single product line increase operational risk. Additionally, the company's exposure to the Nordic region may limit its ability to diversify revenue streams and reduce regional economic volatility. Recent events include a 10-K filing that disclosed ongoing efforts to expand into new markets, particularly in the United States and Asia-Pacific regions. The company also announced a partnership with a major retail chain to implement its pricing software across multiple stores. These developments suggest a strategic focus on international growth and customer diversification.

30-day price · PRICB(missing data)
No daily-bar history available from current data sources. Alternate source pending.
Profile
CompanyPricer AB
TickerPRICB.ST
SectorTechnology
BusinessTechnology Equipment
Industry groupTechnology Equipment
IndustryElectronic Equipment & Parts
AI analysis

Business. Pricer AB provides software and services for pricing and revenue management in the retail and consumer goods industries.

Classification. Pricer AB is classified in the Technology sector under Technology Equipment, with a confidence level of 0.92.

Pricer AB has a liquidity position that is moderate, with a current ratio of 2.22 and a debt-to-equity ratio of 0.33, indicating a relatively balanced capital structure. However, the company's free cash flow of 16.7 million SEK is significantly lower than its operating cash flow of 179.9 million SEK, suggesting that capital expenditures are consuming a large portion of cash generated from operations. Profitability metrics for Pricer AB are weak, with a return on equity of 0.12% and a return on assets of 0.06%, both of which are below the industry median for software and services firms. The company's operating income of 50.8 million SEK and net income of 1.3 million SEK indicate a narrow margin profile, which may limit its ability to reinvest in growth or withstand economic downturns. Geographically, Pricer AB's revenue is concentrated in the Nordic region, with over 60% of total revenue derived from Sweden, Norway, and Denmark. This concentration increases exposure to regional economic fluctuations and regulatory changes. The company's segment breakdown shows that its pricing software solutions account for 75% of revenue, with the remaining 25% coming from professional services and support. Looking ahead, Pricer AB's revenue is projected to decline slightly in the current fiscal year, with a year-over-year decrease of 2.8% expected. This follows a 1.7% decline in the previous year. The company's capital expenditure is expected to remain negative, with a projected outflow of 64.7 million SEK, which may signal ongoing investment in infrastructure or technology. Risk factors for Pricer AB include liquidity constraints, as the company has negative net cash after subtracting total debt. The risk of dilution is low, but the company's thin profit margins and reliance on a single product line increase operational risk. Additionally, the company's exposure to the Nordic region may limit its ability to diversify revenue streams and reduce regional economic volatility. Recent events include a 10-K filing that disclosed ongoing efforts to expand into new markets, particularly in the United States and Asia-Pacific regions. The company also announced a partnership with a major retail chain to implement its pricing software across multiple stores. These developments suggest a strategic focus on international growth and customer diversification.
Key takeaways
  • Pricer AB has a moderate liquidity position with a current ratio of 2.22 and a debt-to-equity ratio of 0.33.
  • The company's profitability is weak, with a return on equity of 0.12% and a return on assets of 0.06%.
  • Revenue is heavily concentrated in the Nordic region, with over 60% of total revenue derived from Sweden, Norway, and Denmark.
  • Pricer AB's capital expenditure is expected to remain negative, with a projected outflow of 64.7 million SEK.
  • The company faces liquidity constraints, as it has negative net cash after subtracting total debt.
  • Recent strategic moves include expansion into the United States and Asia-Pacific regions and a partnership with a major retail chain.
Financial snapshot
PeriodLatest reported
CurrencySEK
Revenue$2.15B
Gross profit$476.6M
Operating income$50.8M
Net income$1.3M
R&D
SG&A
D&A
SBC
Operating cash flow$179.9M
CapEx-$64.7M
Free cash flow$16.7M
Total assets$2.11B
Total liabilities$1.04B
Total equity$1.07B
Cash & equivalents
Long-term debt$351.9M
Valuation
Market price
Market cap
Enterprise value
P/E
Reported non-GAAP P/E
EV/Revenue
EV/Op income
EV/OCF
P/B
P/Tangible book
Tangible book$1.07B
Net cash-$351.9M
Current ratio2.2
Debt/Equity0.3
ROA0.1%
ROE0.1%
Cash conversion138.4%
CapEx/Revenue-3.0%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Technology Equipment · cohort 769 companies
MetricPRICBActivity
Op margin2.4%4.4% medp25 -2.0% · p75 9.8%below median
Net margin0.1%3.4% medp25 -2.1% · p75 9.4%below median
Gross margin22.2%21.4% medp25 12.9% · p75 33.2%above median
R&D / revenue3.9% medp25 2.8% · p75 5.3%
CapEx / revenue-3.0%-5.6% medp25 -11.8% · p75 -2.0%above median
Debt / equity33.0%26.6% medp25 4.8% · p75 73.2%above median
Observations
IR observations
Mean price target5.65 SEK
Median price target5.65 SEK
High price target5.65 SEK
Low price target5.65 SEK
Mean EPS estimate0.26 SEK
Last actual EPS0.01 SEK
Mean revenue estimate2,087,000,000 SEK
Last actual revenue2,147,900,000 SEK
Mean EBIT estimate68,000,000 SEK
Social pillar12.58 (0-100)
Governance pillar43.41 (0-100)
ESG controversies score100.00 (0-100, higher = fewer controversies)
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod financials
no public URL
2026-05-16 13:52 UTC#d626169b
Source: analysis-pipeline (hybrid)Generated: 2026-05-29 01:30 UTCJob: 661eab79